{"id":210027,"date":"2026-06-20T01:05:18","date_gmt":"2026-06-20T01:05:18","guid":{"rendered":"https:\/\/www.europesays.com\/ro\/210027\/"},"modified":"2026-06-20T01:05:18","modified_gmt":"2026-06-20T01:05:18","slug":"faliment-anuntat-pentru-un-celebru-lant-de-magazine-din-romania-creat-de-sotul-andreei-esca","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/ro\/210027\/","title":{"rendered":"Faliment anun\u021bat pentru un celebru lan\u021b de magazine din Rom\u00e2nia, creat de so\u021bul Andreei Esca"},"content":{"rendered":"

Joi, 18 Iunie 2026, ora 10:43<\/p>\n

232491 citiri<\/p>\n

\"Faliment<\/a><\/p>\n

Imagine ilustrativ\u0103 mall FOTO Pexels<\/p>\n

Melkior, un brand celebru din industria<\/a> frumuse\u021bii, a confirmat problemele cu care se confrunt\u0103 de c\u00e2\u021biva ani. Compania creat\u0103 de so\u021bul Andreei Esca va intra \u00een faliment.<\/p>\n

Potrivit celor mai recente informa\u021bii, brandul de cosmetice va disp\u0103rea din mall-urile din Bucure\u0219ti. Ultimele magazine<\/a>, preluate de Meli Melo, fac reduceri pentru lichidarea stocurilor. Magazinele brandului din Sun Plaza \u0219i Iris<\/a> Titan sunt singurele care mai exist\u0103 \u0219i unde au loc campanii cu reduceri de p\u00e2n\u0103 la 70%. De altfel, \u0219i pe site-ul brandului se desf\u0103\u0219oar\u0103 o campanie similar\u0103. \u00cen cursul acestui an s-a desf\u0103\u0219urat o campanie de reduceri, cu lichidare de stoc \u0219i pentru magazinul din AFI Cotroceni.<\/p>\n

Magazinele Melkior au fost de\u021binute \u0219i administrate de firma Sonya Mod SA, aflat\u0103 \u00een procedur\u0103 de faliment. Ac\u021bionarii sunt Alexandre Douglas Eram (49,37%), so\u021bul Andreei Esca, Eric Bernard Jeanmet Peralta (49,36%) \u0219i Mircea Caragea (1,25%). Acum, punctele de lucru Melkior sunt de\u021binute de Meli Melo Fashion. Angaja\u021bii Melkior au fost prelua\u021bi deja de Meli Melo, relateaz\u0103 Economica.net<\/a>.<\/p>\n

\u00cen 2025, Meli Melo Fashion SRL a avut afaceri de 113,7 milioane de lei, \u00een u\u0219oar\u0103 cre\u0219tere fa\u021b\u0103 de anul 2024. Profitul a fost de 2,4 milioane de lei, \u00een sc\u0103dere de la 8,7 milioane de lei cu un an \u00eenainte. Ac\u021bionarul Meli Melo Fashion este o companie offshore din Cipru, Frumentum LTD.<\/p>\n

C\u00e2nd au \u00eenceput problemele financiare pentru Melkior, compania \u00eenfiin\u021bat\u0103 de so\u021bul Andreei Esca<\/p>\n

Fondat \u00een anul 2011 de c\u0103tre antreprenorii francezi Alexandre Eram \u0219i Eric Achous, Melkior a avut ca strategie ini\u021bial\u0103 colaborarea direct\u0103 cu saloanele de \u00eenfrumuse\u021bare \u0219i stili\u0219tii din Rom\u00e2nia. \u00cens\u0103, compania a \u00eenceput s\u0103 aib\u0103 probleme financiare odat\u0103 cu perioada \u201eCOVID\u201d. Societatea a \u00eencercat extinderea \u00een Fran\u021ba \u0219i Belgia \u00een 2023 cu ajutorul unui partener, GIFI France, dar \u0219i francezii aveau probleme financiare, astfel \u00eenc\u00e2t au renun\u021bat la parteneriat.<\/p>\n

\u00cen noiembrie 2024, societatea Sonya Mod a intrat \u00een insolven\u021b\u0103. \u00cen perioada de observa\u021bie, \u00eencas\u0103rile magazinelor nu reu\u0219eau s\u0103 acopere cheltuielile, nici m\u0103car salariile angaja\u021bilor, spune administratorul judiciar \u00eentr-un raport de activitate, consultat de sursa citat\u0103.<\/p>\n

\u00cen prezent, produsele Melkior se reg\u0103sesc \u00een magazinele Meli Melo din Bucure\u0219ti Mall, Tom Constan\u021ba, Mega Mall, Shopping City Gala\u021bi, City Park Mall Constan\u021ba, Arena Mall Bac\u0103u, Promenada Mall, Ploie\u0219ti Shopping City, Timi\u0219oara Shopping City, T\u00e2rgu Mure\u0219 Shopping City, AFI Bra\u0219ov, Unirea Shopping City \u0219i Victoriei Timi\u0219oara, mai precizeaz\u0103 sursa citat\u0103.<\/p>\n

\u021ai-a pl\u0103cut articolul?<\/p>\n

Vrem s\u0103 producem mai multe, \u00eens\u0103 avem nevoie de sus\u021binerea ta. Orice dona\u021bie conteaz\u0103 pentru jurnalismul independent <\/p>\n","protected":false},"excerpt":{"rendered":"Joi, 18 Iunie 2026, ora 10:43 232491 citiri Imagine ilustrativ\u0103 mall FOTO Pexels Melkior, un brand celebru din…\n","protected":false},"author":2,"featured_media":210028,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[10],"tags":[16199,32,33,31,2056,36,37,27,34,35,2028,58601,25,41,40,38,39,26,28,29,30],"class_list":["post-210027","post","type-post","status-publish","format-standard","has-post-thumbnail","category-romania","tag-andreea-esca","tag-breaking-news","tag-breakingnews","tag-cele-mai-populare-subiecte","tag-faliment","tag-featured-news","tag-featurednews","tag-headlines","tag-latest-news","tag-latestnews","tag-magazine","tag-melkior","tag-news","tag-ro","tag-romana","tag-romania","tag-romanian","tag-stiri","tag-titluri","tag-top-stories","tag-topstories"],"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@ro\/116779753767828655","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/ro\/wp-json\/wp\/v2\/posts\/210027","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/ro\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/ro\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ro\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ro\/wp-json\/wp\/v2\/comments?post=210027"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/ro\/wp-json\/wp\/v2\/posts\/210027\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ro\/wp-json\/wp\/v2\/media\/210028"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/ro\/wp-json\/wp\/v2\/media?parent=210027"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/ro\/wp-json\/wp\/v2\/categories?post=210027"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/ro\/wp-json\/wp\/v2\/tags?post=210027"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}