{"id":242918,"date":"2026-07-28T10:28:13","date_gmt":"2026-07-28T10:28:13","guid":{"rendered":"https:\/\/www.europesays.com\/ro\/242918\/"},"modified":"2026-07-28T10:28:13","modified_gmt":"2026-07-28T10:28:13","slug":"sfarsitul-erei-google-de-ce-scad-vizitele-pe-site-uri-si-cum-schimba-inteligenta-artificiala-economia-internetului","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/ro\/242918\/","title":{"rendered":"Sf\u00e2r\u0219itul erei Google. De ce scad vizitele pe site-uri \u0219i cum schimb\u0103 inteligen\u021ba artificial\u0103 economia internetului"},"content":{"rendered":"

Ani la r\u00e2nd, Google a fost principala poart\u0103 de acces c\u0103tre milioane de site-uri. Ast\u0103zi, \u00eens\u0103, utilizatorii primesc tot mai des r\u0103spunsurile direct \u00een motoarele de c\u0103utare sau \u00een aplica\u021biile bazate pe inteligen\u021b\u0103 artificial\u0103, f\u0103r\u0103 s\u0103 mai acceseze pagina surs\u0103. Schimbarea oblig\u0103 companiile, magazinele online \u0219i publica\u021biile s\u0103 \u00ee\u0219i reg\u00e2ndeasc\u0103 strategiile de marketing \u0219i modelele de afaceri, \u00eentr-un moment \u00een care exper\u021bii avertizeaz\u0103 c\u0103 economia internetului intr\u0103 \u00eentr-o nou\u0103 etap\u0103.<\/p>\n

\"Economia <\/p>\n

De ce site-urile primesc tot mai pu\u021bini vizitatori din Google Surs\u0103 foto: Shutterstock<\/p>\n

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Timp de aproape trei decenii, succesul unui site depindea \u00een mare m\u0103sur\u0103 de pozi\u021bia ocupat\u0103 \u00een rezultatele Google. Cu c\u00e2t mai mul\u021bi utilizatori ajungeau pe pagin\u0103<\/a>, cu at\u00e2t cre\u0219teau veniturile din publicitate, abonamente, afiliere sau v\u00e2nz\u0103ri. Apari\u021bia motoarelor de c\u0103utare bazate pe inteligen\u021b\u0103 artificial\u0103 \u00eencepe \u00eens\u0103 s\u0103 schimbe aceast\u0103 regul\u0103.<\/p>\n

Tot mai multe \u00eentreb\u0103ri primesc acum un r\u0103spuns complet direct \u00een Google AI Overviews, ChatGPT, Gemini, Copilot sau Perplexity, iar utilizatorul nu mai are nevoie s\u0103 intre pe site-ul din care provin informa\u021biile.<\/p>\n

\u201eCred c\u0103 asist\u0103m la cea mai mare transformare a internetului de la apari\u021bia Google\u201d, explic\u0103\u00a0Alexandru Dan, expert \u00een inteligen\u021b\u0103 artificial\u0103, CEO TVL Tech \u0219i profesor \u00een cadrul Academiei de Studii Economice din Bucure\u0219ti, pentru \u201eAdev\u0103rul\u201d.<\/p>\n

Potrivit acestuia, ani la r\u00e2nd a existat un echilibru economic: creatorii de con\u021binut produceau articole, analize \u0219i informa\u021bii utile, iar Google direc\u021biona utilizatorii c\u0103tre aceste materiale. Vizitele generate astfel se transformau \u00een venituri pentru publica\u021bii \u0219i companii. Acum \u00eens\u0103, platformele bazate pe inteligen\u021b\u0103 artificial\u0103 folosesc informa\u021biile disponibile public pentru a formula r\u0103spunsuri complete, iar o parte din valoarea economic\u0103 generat\u0103 de acel con\u021binut nu mai ajunge la cei care l-au creat.<\/p>\n

Mai pu\u021bine clickuri, mai pu\u021bini bani <\/p>\n

Consecin\u021bele sunt deja vizibile \u00een trafic. Expertul explic\u0103 faptul c\u0103 organiza\u021biile continu\u0103 s\u0103 investeasc\u0103 acelea\u0219i resurse pentru realizarea con\u021binutului, \u00eens\u0103 num\u0103rul utilizatorilor care ajung efectiv pe site \u00eencepe s\u0103 scad\u0103. Pentru publica\u021biile \u0219i companiile care depind de vizitatori, acest lucru \u00eenseamn\u0103 mai pu\u021bine afi\u0219\u0103ri de reclame, mai pu\u021bine oportunit\u0103\u021bi comerciale \u0219i venituri mai mici.<\/p>\n

publicitate”); background-position: center center; background-repeat: no-repeat;”><\/p>\n

Schimbarea este confirmat\u0103 \u0219i de datele disponibile. Potrivit unui studiu realizat de Pew Research Center, men\u021bionat de Alexandru Dan, utilizatorii au accesat rezultatele clasice \u00een aproximativ 8% dintre c\u0103ut\u0103rile \u00een care era afi\u0219at un rezumat generat de AI, fa\u021b\u0103 de 15% dintre c\u0103ut\u0103rile f\u0103r\u0103 un astfel de rezumat. \u00cen plus, doar aproximativ 1% dintre utilizatori au deschis una dintre sursele citate de inteligen\u021ba artificial\u0103.<\/p>\n

\u201eDin acest motiv, economia internetului se mut\u0103 treptat de la o economie bazat\u0103 pe trafic c\u0103tre o economie bazat\u0103 pe r\u0103spuns\u201d, spune el.<\/p>\n

Cine pierde cel mai mult <\/p>\n

Potrivit specialistului, cele mai expuse sunt publica\u021biile care \u00ee\u0219i finan\u021beaz\u0103 activitatea din publicitate, site-urile educa\u021bionale, platformele de compara\u021bii, site-urile de afiliere \u0219i companiile care atrag utilizatori \u00een principal prin articole optimizate pentru motoarele de c\u0103utare.<\/p>\n

Atunci c\u00e2nd cineva caut\u0103 o defini\u021bie, o explica\u021bie sau un ghid, r\u0103spunsul oferit de AI poate fi suficient, f\u0103r\u0103 ca utilizatorul s\u0103 mai consulte mai multe pagini.<\/p>\n

Un alt studiu academic, care a analizat peste 161.000 de perechi de articole din Wikipedia, a estimat c\u0103 introducerea Google AI Overviews a redus traficul zilnic c\u0103tre articolele analizate cu aproximativ 15%, cele mai afectate fiind domeniile \u00een care informa\u021biile pot fi rezumate u\u0219or.<\/p>\n

Magazinele online sunt \u00eentr-o pozi\u021bie diferit\u0103. De\u0219i pot pierde o parte din utilizatorii afla\u021bi \u00een etapa de documentare, cump\u0103r\u0103torii trebuie \u00een continuare s\u0103 intre pe site pentru a verifica pre\u021burile, disponibilitatea produselor sau condi\u021biile de livrare, subliniaz\u0103 specialistul.<\/p>\n

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SEO nu dispare, dar se schimb\u0103 <\/p>\n

\u00cen opinia lui Alexandru Dan, companiile nu ar trebui s\u0103 renun\u021be la investi\u021biile \u00een SEO, ci s\u0103 le adapteze noii realit\u0103\u021bi.<\/p>\n

\u201eSEO va r\u0103m\u00e2ne important deoarece motoarele AI folosesc \u00een continuare pagini indexate, date structurate, reputa\u021bia domeniilor, informa\u021bii publice \u0219i surse considerate credibile\u201d, continu\u0103 acesta.<\/p>\n

\u00cen paralel, marketingul digital va trebui s\u0103 urm\u0103reasc\u0103 nu doar pozi\u021bia \u00een Google, ci \u0219i vizibilitatea \u00een r\u0103spunsurile generate de ChatGPT, Gemini, Copilot sau alte platforme similare. Specialistul spune c\u0103 organiza\u021biile vor avea nevoie de informa\u021bii originale, studii proprii, date verificabile, exemple concrete \u0219i con\u021binut u\u0219or de citat de sistemele AI.<\/p>\n

El aminte\u0219te \u0219i un studiu publicat \u00een 2026, care a analizat peste 55.000 de c\u0103ut\u0103ri \u0219i a constatat c\u0103 aproape 30% dintre paginile citate de AI Overviews nu ap\u0103reau pe prima pagin\u0103 a rezultatelor clasice Google, semn c\u0103 vizibilitatea \u00een sistemele AI nu urmeaz\u0103 \u00eentotdeauna acelea\u0219i reguli ca SEO tradi\u021bional.<\/p>\n

\u00cen acest context, rela\u021bia direct\u0103 cu utilizatorii devine tot mai valoroas\u0103. Iar Alexandru Dan estimeaz\u0103 c\u0103 publica\u021biile \u0219i companiile vor investi mai mult \u00een abonamente, newslettere, aplica\u021bii proprii, comunit\u0103\u021bi, programe de loialitate \u0219i produse premium, precum cercet\u0103ri, baze de date sau rapoarte specializate. \u00cen acela\u0219i timp, licen\u021bierea con\u021binutului c\u0103tre platformele AI ar putea deveni o nou\u0103 surs\u0103 de venit pentru organiza\u021biile care de\u021bin informa\u021bii exclusive.<\/p>\n

Inteligen\u021ba artificial\u0103 schimb\u0103 pia\u021ba muncii din Rom\u00e2nia. Cum se transform\u0103 joburile \u0219i ce competen\u021be vor conta tot mai mult <\/a>De la economia bazat\u0103 pe click la economia bazat\u0103 pe recomandare <\/p>\n

Specialistul crede c\u0103 schimb\u0103rile abia \u00eencep. Dac\u0103 \u00een ultimii aproape 30 de ani companiile au concurat pentru primele pozi\u021bii \u00een Google, \u00een viitor competi\u021bia se va muta \u00een jurul sistemelor AI care vor recomanda produse, servicii \u0219i informa\u021bii utilizatorilor.<\/p>\n

publicitate”); background-position: center center; background-repeat: no-repeat;”><\/p>\n

\u201eCred c\u0103 vom trece de la economia bazat\u0103 pe click la economia bazat\u0103 pe recomandare \u0219i execu\u021bie. Companiile care vor \u00een\u021belege cum s\u0103 devin\u0103 alegerea preferat\u0103 a agen\u021bilor AI vor avea un avantaj competitiv major, iar cele care vor continua s\u0103 se bazeze exclusiv pe traficul din motoarele de c\u0103utare vor pierde treptat din relevan\u021b\u0103\u201d, sus\u021bine acesta.<\/p>\n

C\u00e2t ar putea pierde companiile <\/p>\n

Deocamdat\u0103, nu exist\u0103 o estimare universal valabil\u0103 privind impactul financiar al acestei schimb\u0103ri. Potrivit spuselor lui Alexandru Dan, efectele difer\u0103 \u00een func\u021bie de c\u00e2t de dependent este un site de traficul venit din Google, de tipul c\u0103ut\u0103rilor \u0219i de modelul prin care compania \u00ee\u0219i genereaz\u0103 veniturile.<\/p>\n

El aminte\u0219te \u00eens\u0103 estim\u0103rile companiei de consultan\u021b\u0103 Bain, potrivit c\u0103rora r\u0103spunsurile oferite direct de inteligen\u021ba artificial\u0103 \u0219i rezultatele f\u0103r\u0103 click au contribuit deja la o reducere a traficului organic cu aproximativ 15-25% \u00een numeroase sectoare. \u00cen acela\u0219i timp, aproximativ 80% dintre consumatori folosesc rezultate f\u0103r\u0103 click pentru cel pu\u021bin 40% dintre c\u0103ut\u0103rile pe care le efectueaz\u0103.<\/p>\n

Pentru publica\u021biile care \u00ee\u0219i ob\u021bin o mare parte din venituri din publicitate, o reducere a traficului poate avea un efect aproape direct asupra \u00eencas\u0103rilor, deoarece num\u0103rul afi\u0219\u0103rilor de reclame scade, \u00een timp ce costurile pentru produc\u021bia con\u021binutului r\u0103m\u00e2n, \u00een mare parte, acelea\u0219i. \u00cen cazul magazinelor online, efectul poate fi diferit, deoarece utilizatorii care ajung pe site dup\u0103 o conversa\u021bie cu un sistem AI pot avea o inten\u021bie de cump\u0103rare mai ridicat\u0103 dec\u00e2t cei afla\u021bi doar \u00een etapa de documentare.<\/p>\n

publicitate”); background-position: center center; background-repeat: no-repeat;”><\/p>\n

Reuters Institute a raportat \u00een 2026 c\u0103 directorii din industria media estimeaz\u0103 o sc\u0103dere de aproximativ 43% a traficului provenit din motoarele de c\u0103utare \u00een urm\u0103torii trei ani, ceea ce arat\u0103 amploarea preocup\u0103rilor existente \u00een industrie.<\/p>\n

Cum se traduce pierderea traficului \u00een bani <\/p>\n

Pentru a ilustra impactul economic, Alexandru Dan ofer\u0103 un exemplu orientativ: dac\u0103 o publica\u021bie prime\u0219te zece milioane de vizite pe lun\u0103, iar 60% dintre acestea provin din Google, o sc\u0103dere cu 25% a traficului din motorul de c\u0103utare ar \u00eensemna pierderea a aproximativ 1,5 milioane de vizite \u00een fiecare lun\u0103.<\/p>\n

\u00cen scenariul prezentat de specialist, aceast\u0103 reducere s-ar putea traduce prin aproximativ 2,25 milioane de afi\u0219\u0103ri de pagin\u0103 pierdute lunar. La un venit mediu de 10 euro pentru o mie de afi\u0219\u0103ri, pierderea ar ajunge la aproximativ 22.500 de euro pe lun\u0103, respectiv 270.000 de euro pe an.<\/p>\n

Pentru un magazin online care pierde 100.000 de vizite lunar, cu o rat\u0103 de conversie de 2% \u0219i o valoare medie a unei comenzi de 80 de euro, veniturile poten\u021bial afectate ar putea ajunge la aproximativ 160.000 de euro pe lun\u0103. Specialistul subliniaz\u0103, \u00eens\u0103, c\u0103 acest calcul reprezint\u0103 cifra de afaceri poten\u021bial pierdut\u0103, nu profitul, iar impactul real poate fi mai redus dac\u0103 traficul r\u0103mas este format din utilizatori cu o inten\u021bie de cump\u0103rare mai mare.<\/p>\n

Cum se schimb\u0103 rela\u021bia rom\u00e2nilor cu banca. Rolul pl\u0103\u021bilor instant, al fintech-urilor \u0219i al euro digital <\/a>Adaptarea va necesita investi\u021bii <\/p>\n

Schimbarea nu presupune doar o nou\u0103 strategie de con\u021binut, ci \u0219i investi\u021bii. Alexandru Dan estimeaz\u0103 c\u0103, pentru o companie mic\u0103 sau mijlocie, un audit ini\u021bial al SEO, al vizibilit\u0103\u021bii \u00een platformele AI \u0219i al surselor de trafic poate costa \u00eentre 3.000 \u0219i 10.000 de euro. Un program desf\u0103\u0219urat pe parcursul a trei p\u00e2n\u0103 la \u0219ase luni, care s\u0103 includ\u0103 restructurarea con\u021binutului, implementarea datelor structurate \u0219i dezvoltarea unor materiale originale, poate necesita un buget cuprins \u00eentre 15.000 \u0219i 50.000 de euro. Pentru organiza\u021biile mari, investi\u021biile anuale pot dep\u0103\u0219i 100.000 de euro.<\/p>\n

publicitate”); background-position: center center; background-repeat: no-repeat;”><\/p>\n

Expertul precizeaz\u0103, \u00eens\u0103, c\u0103 aceste sume sunt orientative \u0219i depind de dimensiunea companiei, de infrastructura existent\u0103 \u0219i de volumul de con\u021binut. \u00cen opinia sa, firmele nu trebuie s\u0103 optimizeze simultan toate paginile, ci s\u0103 \u00eenceap\u0103 cu produsele, serviciile \u0219i subiectele care genereaz\u0103 cea mai mare parte a veniturilor.<\/p>\n

O competi\u021bie pentru recomand\u0103rile inteligen\u021bei artificiale <\/p>\n

\u00cen urm\u0103torii ani, competi\u021bia dintre companii nu se va mai purta exclusiv pentru primele pozi\u021bii din Google, ci \u0219i pentru a deveni surse recomandate de sistemele de inteligen\u021b\u0103 artificial\u0103, mai spune Alexandru Dan. El consider\u0103 c\u0103 internetul va deveni tot mai orientat spre ac\u021biune, pe m\u0103sur\u0103 ce agen\u021bii AI vor putea compara produse, face rezerv\u0103ri, negocia contracte sau executa diverse sarcini \u00een locul utilizatorilor.<\/p>\n

\u00cen acest context, avantajul competitiv va depinde tot mai mult de reputa\u021bia digital\u0103, calitatea datelor, rela\u021bia direct\u0103 cu clien\u021bii \u0219i capacitatea unei companii de a colabora cu sistemele AI prin servicii \u0219i infrastructuri dedicate.<\/a><\/p>\n

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