{"id":257829,"date":"2026-08-10T15:50:15","date_gmt":"2026-08-10T15:50:15","guid":{"rendered":"https:\/\/www.europesays.com\/ro\/257829\/"},"modified":"2026-08-10T15:50:15","modified_gmt":"2026-08-10T15:50:15","slug":"carrefour-romania-preluat-de-fratii-paval-opereaza-sub-licenta-franceza-dar-accelereaza-colaborarea-cu-producatorii-locali-pentru-acoperire-si-mai-mare-la-nivel-national","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/ro\/257829\/","title":{"rendered":"Carrefour Rom\u00e2nia, preluat de fra\u021bii Pav\u0103l, opereaz\u0103 sub licen\u021b\u0103 francez\u0103, dar \u201eaccelereaz\u0103 colaborarea cu produc\u0103torii locali, pentru acoperire \u0219i mai mare la nivel na\u021bional\u201d"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Lan\u021bul de hipermarketuri <a href=\"https:\/\/startupcafe.ro\/fratii-paval-dedeman-unda-verde-de-la-consiliului-concurentei-sa-cumpere-reteaua-de-hipermarketuri-carrefour-romania-102027\" target=\"_blank\" data-type=\"link\" data-id=\"https:\/\/startupcafe.ro\/fratii-paval-dedeman-unda-verde-de-la-consiliului-concurentei-sa-cumpere-reteaua-de-hipermarketuri-carrefour-romania-102027\" rel=\"noreferrer noopener nofollow\">Carrefour Rom\u00e2nia<\/a>, cump\u0103rat de miliardarii b\u0103c\u0103uani <a href=\"https:\/\/startupcafe.ro\/doi-romani-cumuleaza-10-miliarde-dolari-avere-dublu-fata-de-anul-trecut-top-forbes-2026-96038\" target=\"_blank\" data-type=\"link\" data-id=\"https:\/\/startupcafe.ro\/doi-romani-cumuleaza-10-miliarde-dolari-avere-dublu-fata-de-anul-trecut-top-forbes-2026-96038\" rel=\"noreferrer noopener nofollow\">Adrian \u0219i Drago\u0219 Pav\u0103l<\/a>, anun\u021b\u0103, luni, \u00eentr-un comunicat transmis comunit\u0103\u021bii antreprenoriale <a href=\"http:\/\/startupcafe.ro\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">StartupCafe.ro<\/a>, c\u0103 \u201eaccelereaz\u0103 colaborarea cu produc\u0103torii locali, pentru acoperire \u0219i mai mare la nivel na\u021bional\u201d.\u00a0<\/p>\n<p class=\"wp-block-paragraph\">\u00cen 2026, Pav\u0103l Holding, vehicul investi\u021bional controlat de fra\u021bii Pav\u0103l, fondatorii lan\u021bului rom\u00e2nesc de magazine de materiale de construc\u021bii Dedeman, a finalizat preluarea re\u021belei din Rom\u00e2nia a grupului francez Carrefour.\u00a0StartupCafe.ro a scris la \u00eenceputul acestui an c\u0103 tranzac\u021bia este parte a procesului de revizuire strategic\u0103 ini\u021biat de grupul francez la \u00eenceputul anului 2025.<a href=\"https:\/\/startupcafe.ro\/fratii-paval-dedeman-negociaza-cumpararea-retelei-de-hipermarketuri-carrefour-romania-de-la-francezi-pretul-discutat-94482\" rel=\"nofollow noopener\" target=\"_blank\">\u00a0Pre\u021bul se bazeaz\u0103<\/a>\u00a0pe o evaluare a companiei de aproximativ 823 milioane de euro.<\/p>\n<p class=\"wp-block-paragraph\">\u0218i dup\u0103 preluarea integral\u0103 de c\u0103tre rom\u00e2ni, Carrefour Rom\u00e2nia \u0219i-a men\u021binut, cel pu\u021bin deocamdat\u0103, brandul francez, iar director general este \u00een continuare managerul francez Gilles Ballot.\u00a0<\/p>\n<p class=\"wp-block-paragraph\">Francezii introduseser\u0103 anumite programe prin care au contractat produc\u0103tori rom\u00e2ni pe lan\u021bul de aprovizionare al Carrefour Rom\u00e2nia, dar acum, dup\u0103 preluarea afacerii de aici de c\u0103tre Pav\u0103l Holding, lan\u021bul de hipermarketuri anun\u021b\u0103 c\u0103 accelereaz\u0103 \u0219i mai mult parteneriatele cu fermierii rom\u00e2ni.\u00a0<\/p>\n<p class=\"wp-block-paragraph\">\u201eCarrefour Rom\u00e2nia accelereaz\u0103 colaborarea cu produc\u0103torii locali \u0219i artizanii pentru acoperire \u0219i mai mare la nivel na\u021bional\u201d, a anun\u021bat lan\u021bul de hipermarketuri, \u00eentr-un comunicat transmis StartupCafe.\u00a0<\/p>\n<p class=\"wp-block-paragraph\">Carrefour Rom\u00e2nia spune c\u0103 implementeaz\u0103 \u201eviziunea accelerat\u0103 de sus\u021binere a produc\u0103torilor locali ating\u00e2nd noi borne importante\u201d.<\/p>\n<ul class=\"wp-block-list\">\n<li>\u201evolume record de v\u00e2nzare fructe \u0219i legume rom\u00e2ne\u0219ti din cooperativele exclusive Gr\u0103dina Noastr\u0103 sunt \u00een cre\u0219tere cu 60% \u00een primul semestru din 2026 fa\u021b\u0103 de aceea\u0219i perioad\u0103 a anului trecut\u201d,\u00a0<\/li>\n<li>\u201eacoperire na\u021bional\u0103 \u00een magazinele Carrefour din 41 de jude\u021be pentru programul De aici, de aproape, dedicat sus\u021binerii artizanilor ultralocali\u201d.\u00a0<\/li>\n<\/ul>\n<p class=\"wp-block-paragraph\">Cele dou\u0103 ini\u021biative fac parte dintr-o direc\u021bie pe care compania \u0219i-a asumat-o \u00eenc\u0103 din 2017, odat\u0103 cu lansarea programului Gr\u0103dina Noastr\u0103, prin parteneriate cu mici afaceri de familie, cooperative \u0219i fermieri rom\u00e2ni.<\/p>\n<p class=\"wp-block-paragraph\">\u201e\u00cen contextul prelu\u0103rii Carrefour Rom\u00e2nia de c\u0103tre Pav\u0103l Holding, sus\u021binerea produc\u0103torilor locali \u0219i cre\u015fterea num\u0103rului de produse rom\u00e2ne\u0219ti \u00een magazinele Carrefour r\u0103m\u00e2ne unul dintre obiectivele strategice principale. \u00cen aceast\u0103 etap\u0103, retailerul opereaz\u0103 sub brandul Carrefour, \u00een baza unui drept de licen\u021b\u0103 acordat de Grupul Carrefour\u201d, subliniaz\u0103 compania de\u021binut\u0103 de fra\u021bii Pav\u0103l.\u00a0<\/p>\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">\u201eColaborarea cu produc\u0103torii locali este o alegere de business cu efect direct at\u00e2t \u00een comunit\u0103\u021bile \u00een care oper\u0103m, c\u00e2t \u0219i \u00een relevan\u021ba ofertei pe care o construim pentru clien\u021bii no\u0219tri &#8211; peste 2000 de produc\u0103tori rom\u00e2ni din portofoliul nostru construiesc al\u0103turi de noi pentru a oferi clien\u021bilor alegeri responsabile \u0219i de calitate de aici, de aproape. Am pornit mereu de la nevoile \u0219i capacitatea fiec\u0103rui partener, c\u00e2t \u0219i de la nevoia clien\u021bilor no\u0219tri de a alege rom\u00e2ne\u0219te \u00een co\u0219ul s\u0103pt\u0103m\u00e2nal de cump\u0103r\u0103turi. Vom continua s\u0103 investim \u00een colabor\u0103ri durabile \u0219i s\u0103 aducem tot mai aproape de casele rom\u00e2nilor produse create \u00een comunit\u0103\u021bile lor cu respect, cu grij\u0103 \u0219i gust de acas\u0103\u201d, a declarat Gilles Ballot, CEO Carrefour Rom\u00e2nia.\u00a0<\/p>\n<\/blockquote>\n<p>\u201eGr\u0103dina Noastr\u0103\u201d: 14 cooperative exclusive \u0219i o cre\u0219tere de 60% a volumelor<\/p>\n<p class=\"wp-block-paragraph\">\u00cen perioada ianuarie\u2013iunie 2026, volumele de fructe \u0219i legume provenite de la produc\u0103torii din programul Gr\u0103dina Noastr\u0103 au crescut cu aproximativ 60% fa\u021b\u0103 de aceea\u0219i perioad\u0103 a anului 2025.\u00a0<\/p>\n<p class=\"wp-block-paragraph\">Acest program reune\u0219te \u00een prezent 14 cooperative exclusive \u0219i peste 390 de produc\u0103tori de fructe \u0219i legume rom\u00e2ne\u0219ti. Cooperativele acoper\u0103 principalele regiuni agricole ale Rom\u00e2niei, de la Muntenia (Cooperativa Gr\u0103dina Noastr\u0103 din Brezoaele, Voine\u0219ti, Gr\u0103dina Noastr\u0103 BIO, V\u0103r\u0103\u0219ti, Malu Spart, Fierbin\u021bi \u0219i \u00censur\u0103\u021bei), p\u00e2n\u0103 la\u00a0 Dobrogea (Gr\u0103dina Noastr\u0103 din Ostrov), Moldova (Gr\u0103dina Noastr\u0103 din Hu\u0219i), Transilvania (Gr\u0103dina Noastr\u0103 din Ciceu-Mih\u0103ie\u0219ti, C\u0103pu\u0219u Mare, T\u00e2rgu Secuiesc), \u0219i Cri\u0219ana (Gr\u0103dina Noastr\u0103 din Z\u0103rand).<\/p>\n<p class=\"wp-block-paragraph\">\u00cen topul fructelor rom\u00e2ne\u0219ti provenite de la fermieri locali \u00een prima jum\u0103tate a anului se num\u0103r\u0103 merele ro\u0219ii, golden \u0219i red delicious, c\u0103p\u0219une \u0219i cire\u0219e, \u00een timp ce la categoria legume, clien\u021bii s-au \u00eendreptat c\u0103tre morcovi, ceap\u0103 galben\u0103, varz\u0103 timpurie, castrave\u021bi cornichon, cartofi albi, verdea\u021b\u0103 rom\u00e2neasc\u0103 (ceap\u0103 verde, p\u0103trunjel verde, m\u0103rar, salat\u0103 verde) \u0219i ridichi.<\/p>\n<p class=\"wp-block-paragraph\">\u00cen prezent, o parte semnificativ\u0103 din sortimentul de fructe \u0219i legume \u2013 de la afine, cirese, c\u0103p\u0219une, mure \u0219i pepeni, la ro\u0219ii (de gr\u0103din\u0103, roz, galbene, tip inim\u0103 de bou, pruni\u0219oare, roma), ardei kapia, iute \u0219i ardei gras Bianca, dovlecei rotunzi verzi, zucchini galbeni \u0219i verzi, cartofi noi, castrave\u021bi cornichon, ciuperci pleurotus, fasole galben\u0103, gulii, morcovi, vinete, varz\u0103 \u2013 aprovizionarea este sus\u021binut\u0103 exclusiv din produc\u021bia rom\u00e2neasc\u0103, pe durata disponibilit\u0103\u021bii de sezon. De asemenea, verde\u021burile precum salata, ceapa verde, m\u0103rarul, p\u0103trunjelul, leu\u0219teanul \u0219i ridichile provin din surse locale pe tot parcursul anului.<\/p>\n<p>\u201eDe aici, de aproape\u201d<\/p>\n<p class=\"wp-block-paragraph\">Lansat \u00een septembrie 2025, ini\u021bial cu nou\u0103 artizani din Piatra Neam\u021b \u0219i Roman, De aici de aproape, programul dedicat artizanilor locali, este prezent ast\u0103zi \u00een toate hipermarketurile \u0219i marketurile Carrefour din \u021bar\u0103: 240 de magazine Carrefour, din 41 de jude\u021be \u0219i Bucure\u0219ti, \u0219i peste 80 de ora\u0219e.\u00a0<\/p>\n<p class=\"wp-block-paragraph\">Aceast\u0103 ini\u021biativ\u0103 reune\u0219te peste 530 de mici afaceri \u0219i aduce la raft mai mult de 6.300 de produse realizate chiar \u00een inimile comunit\u0103\u021bilor locale.\u00a0<\/p>\n<p class=\"wp-block-paragraph\">Portofoliul include o gam\u0103 variat\u0103 de produse tradi\u021bionale, de la mezeluri, br\u00e2nzeturi \u0219i lactate, p\u00e2n\u0103 la articole de brut\u0103rie, miere, dulce\u021buri, siropuri, conserve \u0219i pr\u0103jituri, toate fiind expuse direct sub brandurile proprii ale produc\u0103torilor, \u00een rafturile special destinate din fiecare magazin \u00een parte. Din proiect fac parte artizani locali, mici afaceri de familie cu produse inovatoare sau tradi\u021bionale, situate pe o raz\u0103 de aproximativ 50 de kilometri de magazine.\u00a0<\/p>\n<p class=\"wp-block-paragraph\">Compania \u00ee\u0219i propune astfel s\u0103 sus\u021bin\u0103 at\u00e2t produc\u021bia rom\u00e2neasc\u0103, c\u00e2t \u0219i dezvoltarea comunit\u0103\u021bilor locale, r\u0103spunz\u00e2nd \u00een acela\u0219i timp a\u0219tept\u0103rilor clien\u021bilor de a g\u0103si la raft produse realizate \u00een Rom\u00e2nia \u0219i c\u00e2t mai aproape de locul \u00een care locuiesc.\u00a0<\/p>\n<p class=\"wp-block-paragraph\">Printr-un contract simplificat, un proces de listare foarte rapid \u0219i livr\u0103ri directe c\u0103tre magazinele din ora\u0219ele lor, Carrefour le faciliteaz\u0103 accesul acestora la raft \u0219i sus\u021bine dezvoltarea afacerilor locale. De asemenea, artizanii deprind expertiza necesar\u0103 pentru extindere \u0219i dezvoltarea afacerilor, astfel c\u0103 mul\u021bi dintre ace\u0219tia au ajuns ast\u0103zi s\u0103 livreze \u00een ora\u0219ele din apropiere sau \u00een magazinele din Capital\u0103, unde clien\u021bii reg\u0103sesc o colec\u021bie de produse ale artizanilor din \u021bar\u0103. Artizanii \u0219i micile afaceri interesate s\u0103 se al\u0103ture programului pot transmite o solicitare pe adresa ro_deaproape@carrefour.com sau se pot \u00eenscrie via site-ul carrefour.ro.<\/p>\n<p>Carrefour Rom\u00e2nia. 470 de magazine multi-format \u00een 113 ora\u0219e. Lider \u00een e-grocery<\/p>\n<p class=\"wp-block-paragraph\">Primul retailer omnichannel din Rom\u00e2nia are un ecosistem complet de cump\u0103r\u0103turi \u2013 \u00een magazin \u0219i online, prin carrefour.ro, Bringo \u0219i parteneri precum Glovo, Wolt, Bolt Food \u0219i Trendyol. Programul de loialitate Act For Good din Carrefour app reune\u0219te 3+ milioane de utilizatori.<\/p>\n<p>Investi\u021bie 100% rom\u00e2neasc\u0103<\/p>\n<p class=\"wp-block-paragraph\">Carrefour Rom\u00e2nia face acum parte din Pav\u0103l Holding, vehiculul de investi\u021bii al familiei Pav\u0103l, unii dintre cei mai importan\u021bi antreprenori rom\u00e2ni \u0219i proprietarii Dedeman, liderul pie\u021bei de retail de bricolaj din Rom\u00e2nia.<\/p>\n<p>95% furnizori rom\u00e2ni alimentari. +2.000 produc\u0103tori locali.<\/p>\n<p class=\"wp-block-paragraph\">Cea mai extins\u0103 re\u021bea local\u0103 din retailul rom\u00e2nesc, sus\u021binut\u0103 prin programe na\u021bionale precum Gr\u0103dina Noastr\u0103, Deschidem Vinul Rom\u00e2nesc \u0219i De aici, de aproape.<\/p>\n<p>Pilon economic \u0219i social<\/p>\n<p class=\"wp-block-paragraph\">Unul dintre cei mai mari angajatori din \u021bar\u0103 \u0219i companie certificat\u0103 Top Employer (2023-2026), Carrefour Rom\u00e2nia spune c\u0103 a contribuit \u00een 2025 cu aproape 1 miliard de lei la bugetul de stat prin taxe \u0219i impozite.\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"Lan\u021bul de hipermarketuri Carrefour Rom\u00e2nia, cump\u0103rat de miliardarii b\u0103c\u0103uani Adrian \u0219i Drago\u0219 Pav\u0103l, anun\u021b\u0103, luni, \u00eentr-un comunicat transmis&hellip;\n","protected":false},"author":2,"featured_media":257830,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[10],"tags":[53688,32,33,11382,31,6205,53689,36,37,7679,299,16728,2058,27,34,35,33195,17267,25,71380,16773,71381,41,40,38,39,26,28,29,30],"class_list":["post-257829","post","type-post","status-publish","format-standard","has-post-thumbnail","category-romania","tag-adrian-paval","tag-breaking-news","tag-breakingnews","tag-carrefour","tag-cele-mai-populare-subiecte","tag-dedeman","tag-dragos-paval","tag-featured-news","tag-featurednews","tag-fermieri","tag-franta","tag-fratii-paval","tag-furnizori","tag-headlines","tag-latest-news","tag-latestnews","tag-licenta","tag-miliardari","tag-news","tag-paval","tag-paval-holding","tag-producatori-locali","tag-ro","tag-romana","tag-romania","tag-romanian","tag-stiri","tag-titluri","tag-top-stories","tag-topstories"],"share_on_mastodon":{"url":"","error":"Validation failed: Text character limit of 500 exceeded"},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/ro\/wp-json\/wp\/v2\/posts\/257829","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/ro\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/ro\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ro\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ro\/wp-json\/wp\/v2\/comments?post=257829"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/ro\/wp-json\/wp\/v2\/posts\/257829\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ro\/wp-json\/wp\/v2\/media\/257830"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/ro\/wp-json\/wp\/v2\/media?parent=257829"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/ro\/wp-json\/wp\/v2\/categories?post=257829"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/ro\/wp-json\/wp\/v2\/tags?post=257829"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}