{"id":261593,"date":"2026-08-13T21:28:06","date_gmt":"2026-08-13T21:28:06","guid":{"rendered":"https:\/\/www.europesays.com\/ro\/261593\/"},"modified":"2026-08-13T21:28:06","modified_gmt":"2026-08-13T21:28:06","slug":"honor-accelereaza-in-europa-si-orientul-mijlociu-cresterea-globala-ajunge-la-9","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/ro\/261593\/","title":{"rendered":"HONOR accelereaz\u0103 \u00een Europa \u0219i Orientul Mijlociu; Cre\u0219terea global\u0103 ajunge la 9%"},"content":{"rendered":"<p>HONOR spune c\u0103 \u0219i-a crescut livr\u0103rile globale cu 9% \u00een S1 2026, \u00eentr-o perioad\u0103 \u00een care rivalii chinezi Android au mers \u00een sens opus. Directorul global de marketing al companiei, Guan Haitao, citeaz\u0103 date IDC, iar informa\u021bia este relatat\u0103 de <a href=\"https:\/\/phone.cnmo.com\/news\/815955.html\" rel=\"nofollow noopener noreferrer\" target=\"_blank\">CNMO<\/a>. Afirma\u021bia de 9% nu st\u0103 \u00eens\u0103 singur\u0103: datele publice IDC pentru primul trimestru ar\u0103tau deja HONOR cu cea mai rapid\u0103 cre\u0219tere din Top 10 global, de 24,9%.<\/p>\n<p>Ritmul s-a temperat deci \u00een trimestrul al doilea, dar bilan\u021bul dup\u0103 \u0219ase luni r\u0103m\u00e2ne pozitiv. Este cu at\u00e2t mai interesant cu c\u00e2t IDC arat\u0103 c\u0103 \u00een T1 Xiaomi sc\u0103dea cu 19,1%, OPPO cu 9,9%, iar vivo cu 6,9% la nivel global. \u00centre timp, Omdia a m\u0103surat pentru T2 o sc\u0103dere de 6% a \u00eentregii pie\u021be smartphone, cu Xiaomi la -26%, OPPO la -17% \u0219i vivo la -18%. Cu alte cuvinte, HONOR nu cre\u0219te \u00eentr-un an \u00een care toat\u0103 lumea are v\u00e2nt din spate.<\/p>\n<p>Unde a crescut HONOR \u00een 2026<\/p>\n<p>Datele disponibile public nu ofer\u0103 un Top 10 global complet pentru \u00eentregul semestru, dar permit s\u0103 vedem destul de bine de unde vine acel +9%. Am separat perioadele tocmai pentru a nu amesteca un rezultat pe \u0219ase luni cu performan\u021ba unui singur trimestru:<\/p>\n<p>*f\u0103r\u0103 Turcia<\/p>\n<p>Pentru Europa, America Latin\u0103, Asia de Sud-Est, Africa \u0219i Orientul Mijlociu, cifrele vin direct din rapoartele publice <a href=\"https:\/\/omdia.tech.informa.com\/pr\/2026\/may\/european-smartphone-market-grows-2percent-in-1q26-as-prices-hit-record-high\" rel=\"nofollow noopener noreferrer\" target=\"_blank\">Omdia pentru Europa<\/a>, <a href=\"https:\/\/omdia.tech.informa.com\/pr\/2026\/may\/latin-american-smartphone-market-grows-3percent-in-1q-2026-to-34point8-million-units-amid-rising-memory-costs\" rel=\"nofollow noopener noreferrer\" target=\"_blank\">America Latin\u0103<\/a>, <a href=\"https:\/\/omdia.tech.informa.com\/pr\/2026\/may\/southeast-asia-smartphone-market-shipments-decline-9percent-in-1q26-as-vendors-prioritize-profitability-over-share\" rel=\"nofollow noopener noreferrer\" target=\"_blank\">Asia de Sud-Est<\/a>, <a href=\"https:\/\/omdia.tech.informa.com\/pr\/2026\/may\/africas-smartphone-shipments-grew-3percent-in-1q26-but-2026-outlook-falls-28percent-amid-affordability-pressures\" rel=\"nofollow noopener noreferrer\" target=\"_blank\">Africa<\/a> \u0219i <a href=\"https:\/\/omdia.tech.informa.com\/pr\/2026\/may\/middle-east-smartphone-market-expected-to-decline-22percent-after-weak-start-to-2026\" rel=\"nofollow noopener noreferrer\" target=\"_blank\">Orientul Mijlociu<\/a>. Imaginea este consistent\u0103: motorul HONOR \u00een 2026 se afl\u0103 \u00een primul r\u00e2nd \u00een afara Chinei.<\/p>\n<p>Am mai v\u0103zut direc\u021bia aceasta \u0219i \u00een <a href=\"https:\/\/www.mobilissimo.ro\/stiri-telefoane\/honor-sfideaza-piata-in-scadere-si-pregateste-lansarea-seriei-600-noile-modele-vin-pe-22-aprilie-la-nivel-global\" rel=\"nofollow noopener\" target=\"_blank\">datele analizate anterior pe Mobilissimo<\/a>, c\u00e2nd HONOR ap\u0103rea drept produc\u0103torul cu cea mai rapid\u0103 cre\u0219tere din Top 10 IDC \u00een primul trimestru. \u00cen Europa, <a href=\"https:\/\/omdia.tech.informa.com\/pr\/2026\/may\/european-smartphone-market-grows-2percent-in-1q26-as-prices-hit-record-high?utm_source=chatgpt.com\" rel=\"nofollow noopener noreferrer\" target=\"_blank\">Omdia<\/a> pune avansul de peste 60% pe extinderea portofoliului c\u0103tre segmente de pre\u021b mai accesibile, \u00eentr-o pia\u021b\u0103 unde Samsung, Apple \u0219i Xiaomi controleaz\u0103 \u00eenc\u0103 majoritatea volumului.<\/p>\n<p>\u00cen Orientul Mijlociu, HONOR ap\u0103r\u0103 locul 2<\/p>\n<p>Al doilea trimestru arat\u0103 bine diferen\u021ba dintre \u201ecre\u0219tere rapid\u0103\u201d \u0219i \u201emen\u021binerea pozi\u021biei\u201d. Pia\u021ba smartphone din Orientul Mijlociu, f\u0103r\u0103 Turcia, s-a contractat cu 19% \u00een T2, la 10,6 milioane de unit\u0103\u021bi. HONOR a r\u0103mas pe locul 2 \u0219i a mai crescut cu 2%, dup\u0103 saltul de 73% din primul trimestru.<\/p>\n<p>Aici acel +2% are alt rol dec\u00e2t cifra global\u0103 de +9%: arat\u0103 c\u0103 HONOR \u0219i-a p\u0103strat volumul \u00eentr-o pia\u021b\u0103 care s-a mic\u0219orat abrupt. Cota companiei a ajuns la 13%, \u00een timp ce Xiaomi \u0219i Transsion au pierdut 50%, respectiv 40% din livr\u0103ri. Omdia indic\u0103 \u0219i o schimbare a pie\u021bei spre telefoane mai scumpe, cu segmentul de peste 300 de dolari \u00een cre\u0219tere cu 16% \u0219i pre\u021bul mediu urcat la 448 de dolari.<\/p>\n<p>Partea mai pu\u021bin comod\u0103 pentru <a href=\"https:\/\/www.mobilissimo.ro\/stiri-despre\/Honor\" rel=\"nofollow noopener\" target=\"_blank\">HONOR<\/a> r\u0103m\u00e2ne China. IDC arat\u0103 c\u0103 livr\u0103rile brandului au sc\u0103zut acolo cu 9,5% \u00een T2 2026, iar cota a cobor\u00e2t de la 11,9% la 11,3%. Tocmai aceast\u0103 diferen\u021b\u0103 explic\u0103 direc\u021bia actual\u0103 a companiei: pia\u021ba de origine trage \u00een jos, \u00een timp ce Europa, Africa, America Latin\u0103 \u0219i Orientul Mijlociu compenseaz\u0103. \u00cen a doua jum\u0103tate a anului, HONOR intr\u0103 \u0219i cu produse mai ambi\u021bioase, inclusiv <a href=\"https:\/\/www.mobilissimo.ro\/stiri-telefoane\/honor-robot-phone-se-dezvaluie-in-noi-informatii-ce-stim-despre-el\" rel=\"nofollow noopener\" target=\"_blank\">Robot Phone<\/a> \u0219i seria Magic9, \u00eentr-o pia\u021b\u0103 global\u0103 pe care Omdia o vede \u00eenc\u0103 sub presiunea costurilor ridicate pentru memorie.<\/p>\n","protected":false},"excerpt":{"rendered":"HONOR spune c\u0103 \u0219i-a crescut livr\u0103rile globale cu 9% \u00een S1 2026, \u00eentr-o perioad\u0103 \u00een care rivalii chinezi&hellip;\n","protected":false},"author":2,"featured_media":261594,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[16],"tags":[1130,9491,72388,34001,24533,41,40,38,39,163,141,124,169],"class_list":["post-261593","post","type-post","status-publish","format-standard","has-post-thumbnail","category-tehnologie","tag-honor","tag-idc","tag-livrari-smartphone","tag-omdia","tag-piata-smartphone","tag-ro","tag-romana","tag-romania","tag-romanian","tag-samsung","tag-technology","tag-tehnologie","tag-xiaomi"],"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@ro\/117090327113041441","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/ro\/wp-json\/wp\/v2\/posts\/261593","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/ro\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/ro\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ro\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ro\/wp-json\/wp\/v2\/comments?post=261593"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/ro\/wp-json\/wp\/v2\/posts\/261593\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ro\/wp-json\/wp\/v2\/media\/261594"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/ro\/wp-json\/wp\/v2\/media?parent=261593"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/ro\/wp-json\/wp\/v2\/categories?post=261593"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/ro\/wp-json\/wp\/v2\/tags?post=261593"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}