{"id":26663,"date":"2025-10-24T08:05:07","date_gmt":"2025-10-24T08:05:07","guid":{"rendered":"https:\/\/www.europesays.com\/ro\/26663\/"},"modified":"2025-10-24T08:05:07","modified_gmt":"2025-10-24T08:05:07","slug":"nike-lanseaza-viitorul-adidasilor-inteligenti-project-amplify","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/ro\/26663\/","title":{"rendered":"Nike lanseaz\u0103 viitorul adida\u0219ilor inteligen\u021bi, Project Amplify"},"content":{"rendered":"<p>Nike a dezv\u0103luit recent un nou prototip de adida\u0219i, despre care spune c\u0103 ar fi prima pereche de \u00eenc\u0103l\u021b\u0103minte motorizat\u0103 din lume.<\/p>\n<p>Astfel, Nike Project Amplify este o ini\u021biativ\u0103 prin care compania \u00ee\u0219i propune s\u0103 \u00eembine sportul cu tehnologia \u0219i cultura urban\u0103 \u00eentr-un spectacol interactiv alimentat de energie uman\u0103. Sistemul este conceput s\u0103 asiste mersul \u0219i alergarea, nu pentru sportivi de performan\u021b\u0103, ci pentru utilizatorii obi\u0219nui\u021bi care vor s\u0103 parcurg\u0103 distan\u021be mai mari sau s\u0103 se deplaseze cu mai pu\u021bin efort, similar modului \u00een care o e-biciclet\u0103 ajut\u0103 pedalatul.<\/p>\n<p>Dispozitivul este rezultatul colabor\u0103rii dintre Nike \u0219i compania robotic\u0103 Dephy \u0219i const\u0103 \u00eentr-o \u201ebr\u0103\u021b\u0103\u201d motorizat\u0103 aplicat\u0103 \u00een zona gleznei, care include un motor, curea de ac\u021bionare \u0219i baterie re\u00eenc\u0103rcabil\u0103. Motorul se conecteaz\u0103 la c\u0103lc\u00e2i \u0219i asist\u0103 ridicarea piciorului cu fiecare pas. Nike men\u021bioneaz\u0103 c\u0103 publicul \u021bint\u0103 este utilizatorul care are un ritm de circa 10\u201312 minute per mil\u0103, adic\u0103 un ritm moderat-intens de mers.<\/p>\n<p>Compania spune c\u0103 \u00een testele efectuate p\u00e2n\u0103 acum cu peste 400 de sportivi, sistemul a redus efortul metabolic \u0219i a crescut eficien\u021ba la mers \u0219i alergare recurent\u0103. Lansarea comercial\u0103 oficial\u0103 nu este \u00eens\u0103 aproape, astfel c\u0103 Nike spune c\u0103 ar putea \u00eencepe v\u00e2nzarea undeva \u00een jurul anului 2028, \u00een acest moment produsul fiind \u00een faz\u0103 de prototip avansat \u0219i testare intern\u0103.<\/p>\n<p>Mai mult, Nike a anun\u021bat \u0219i lansarea oficial\u0103 a unei structuri reorganizate care unific\u0103 departamentele de Inova\u021bie, Design \u0219i Produs din cadrul brandurilor Nike, Jordan \u0219i Converse \u00eentr-un \u201ecreation engine\u201d centralizat, cu scopul de a accelera dezvoltarea de produse dedicate sportivilor. Asta dup\u0103 ce fanii brandului s-au plans de faptul c\u0103 Nike nu mai vine cu aproape nimic inovator, ci doar recicleaz\u0103 design-uri mai vechi cu noi palete de culoare. Acest pas face parte din strategia mai ampl\u0103 denumit\u0103 \u201eSport Offense\u201d, prin care compania \u00ee\u0219i propune s\u0103 \u00ee\u0219i revigoreze dinamica de inova\u021bie \u0219i s\u0103 se \u00eentoarc\u0103 \u00een topul preferi\u021belor fanilor.<\/p>\n<p>Pe l\u00e2ng\u0103 Project Amplify, Nike a mai prezentat \u0219i Aero\u2011FIT (tehnologie de r\u0103cire ce dubleaz\u0103 fluxul de aer fa\u021b\u0103 de echipamentele anterioare) \u0219i Nike Mind (\u00eenc\u0103l\u021b\u0103minte bazat\u0103 pe neuro\u0219tiin\u021b\u0103, menit\u0103 s\u0103 \u00eembun\u0103t\u0103\u021beasc\u0103 concentrarea \u0219i starea mental\u0103 a sportivilor)<\/p>\n","protected":false},"excerpt":{"rendered":"Nike a dezv\u0103luit recent un nou prototip de adida\u0219i, despre care spune c\u0103 ar fi prima pereche de&hellip;\n","protected":false},"author":2,"featured_media":26664,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16],"tags":[12184,12185,12186,41,40,38,39,141,124],"class_list":{"0":"post-26663","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-tehnologie","8":"tag-adidasi","9":"tag-nike","10":"tag-nike-project-amplify","11":"tag-ro","12":"tag-romana","13":"tag-romania","14":"tag-romanian","15":"tag-technology","16":"tag-tehnologie"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@ro\/115428112673806611","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/ro\/wp-json\/wp\/v2\/posts\/26663","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/ro\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/ro\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ro\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ro\/wp-json\/wp\/v2\/comments?post=26663"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/ro\/wp-json\/wp\/v2\/posts\/26663\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ro\/wp-json\/wp\/v2\/media\/26664"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/ro\/wp-json\/wp\/v2\/media?parent=26663"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/ro\/wp-json\/wp\/v2\/categories?post=26663"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/ro\/wp-json\/wp\/v2\/tags?post=26663"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}