{"id":270304,"date":"2026-08-21T07:27:12","date_gmt":"2026-08-21T07:27:12","guid":{"rendered":"https:\/\/www.europesays.com\/ro\/270304\/"},"modified":"2026-08-21T07:27:12","modified_gmt":"2026-08-21T07:27:12","slug":"piata-smartphone-urilor-din-europa-scade-cu-10-apple-ajunge-la-egalitate-cu-samsung","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/ro\/270304\/","title":{"rendered":"Pia\u021ba smartphone-urilor din Europa scade cu 10%. Apple ajunge la egalitate cu Samsung"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Pia\u021ba smartphone-urilor din Europa a \u00eenregistrat acum o sc\u0103dere de 10% fa\u021b\u0103 de aceea\u0219i perioad\u0103 a anului trecut, conform celui mai recent <a href=\"https:\/\/counterpointresearch.com\/en\/insights\/europe-smartphone-shipments-drop-10-percent-yoy-in-q2%202026\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">raport Counterpoint Research<\/a>. \u00cen trimestrul al doilea din 2026 au fost livrate 35 de milioane de telefoane, cel mai redus volum pentru acest trimestru din ultimii trei ani. <a href=\"https:\/\/www.connect.ro\/2022\/01\/28\/iphone-ul-va-deveni-pos-si-va-accepta-plati-contactless-dupa-un-update-viitor\/\" rel=\"nofollow noopener\" target=\"_blank\">Apple<\/a> a avut cea mai vizibil\u0103 evolu\u021bie dintre principalii produc\u0103tori, ajung\u00e2nd de la o cot\u0103 de 25% \u00een trimestrul al doilea din 2025 la 34% \u00een 2026. Compania a ajuns astfel la egalitate cu <a href=\"https:\/\/www.connect.ro\/2022\/01\/23\/samsung-a-scapat-galaxy-tab-s8-ultra-pe-propriul-site-web\/\" rel=\"nofollow noopener\" target=\"_blank\">Samsung<\/a>, care \u0219i-a m\u0103rit cota de la 31% la 34%, pe fondul unei pie\u021be aflate \u00een sc\u0103dere.<\/p>\n<p>Apple \u0219i Samsung controleaz\u0103 68% din pia\u021ba smartphone-urilor din Europa<\/p>\n<p class=\"wp-block-paragraph\">Apple \u0219i Samsung cumuleaz\u0103 acum 68% din livr\u0103rile europene, fa\u021b\u0103 de 56% \u00een aceea\u0219i perioad\u0103 din 2025. Counterpoint descrie trimestrul Apple drept unul foarte bun, \u00een timp ce Samsung ar fi \u00eenregistrat o cre\u0219tere marginal\u0103 a livr\u0103rilor. C\u00e2\u0219tigurile celor dou\u0103 companii au venit \u00een paralel cu sc\u0103derea cotelor de\u021binute de produc\u0103torii chinezi. <a href=\"https:\/\/www.connect.ro\/2022\/01\/28\/xiaomi-lanseaza-purificatoarele-de-aer-din-seria-smart-air-purifier-4\/\" rel=\"nofollow noopener\" target=\"_blank\">Xiaomi<\/a> a cobor\u00e2t de la 19% la 15%, <a href=\"https:\/\/www.connect.ro\/2022\/01\/19\/interviu-horia-tecau-connect\/\" rel=\"nofollow noopener\" target=\"_blank\">OPPO<\/a> de la 6% la 4%, iar Honor de la 4% la 3%. Categoria care reune\u0219te ceilal\u021bi produc\u0103tori a sc\u0103zut de la 14% la 11%.<\/p>\n<p class=\"wp-block-paragraph\">Datele pentru OPPO includ \u0219i livr\u0103rile <a href=\"https:\/\/www.connect.ro\/2022\/01\/11\/oneplus-10-pro-pret-specificatii-lansare-europa\/\" rel=\"nofollow noopener\" target=\"_blank\">OnePlus<\/a> \u0219i <a href=\"https:\/\/www.connect.ro\/2022\/06\/15\/review-realme-gt2-pro\/\" rel=\"nofollow noopener\" target=\"_blank\">realme<\/a>. Counterpoint precizeaz\u0103 \u0219i c\u0103 totalurile pot s\u0103 nu ajung\u0103 exact la 100%, deoarece procentele au fost rotunjite.<\/p>\n<p><img decoding=\"async\" width=\"900\" height=\"570\" src=\"https:\/\/www.europesays.com\/ro\/wp-content\/uploads\/2026\/08\/Counterpoint-Q2-smartphone-2026-900x570.jpeg.webp\" alt=\"\" class=\"wp-image-462136\"   loading=\"lazy\"\/><\/p>\n<p>Telefoanele mai scumpe au rezistat mai bine<\/p>\n<p class=\"wp-block-paragraph\">Counterpoint pune sc\u0103derea general\u0103 pe seama costurilor mai mari ale componentelor, care au dus la cre\u0219terea pre\u021burilor finale. Produc\u0103torii au redus \u0219i promo\u021biile pentru a-\u0219i proteja marjele, \u00eentr-un context economic care a diminuat disponibilitatea consumatorilor de a face achizi\u021bii neesen\u021biale.<\/p>\n<p class=\"wp-block-paragraph\">Europa de Vest a evoluat mai bine dec\u00e2t estim\u0103rile datorit\u0103 rezultatelor Apple \u0219i cre\u0219terii marginale ob\u021binute de Samsung. Ambele companii au beneficiat de orientarea pie\u021bei c\u0103tre produse premium, \u00een timp ce Europa de Est a fost afectat\u0103 mai puternic de presiunea asupra segmentelor accesibile \u0219i de rezultatele mai slabe ale produc\u0103torilor chinezi.<\/p>\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">\u201eContinu\u0103 s\u0103 fie o perioad\u0103 foarte dificil\u0103 pentru pia\u021ba european\u0103 a smartphone-urilor. Perspectivele financiare incerte din mare parte a regiunii \u00eei fac pe consumatori s\u0103 ezite \u00een privin\u021ba achizi\u021biilor neesen\u021biale, iar lipsa r\u0103sp\u00e2ndit\u0103 a promo\u021biilor, \u00een condi\u021biile \u00een care produc\u0103torii \u00eencearc\u0103 s\u0103-\u0219i protejeze marjele, nu ajut\u0103. \u00cen trimestrul al doilea din 2026, situa\u021bia a fost relativ mai bun\u0103 \u00een Europa de Vest, unde un trimestru foarte bun pentru Apple \u0219i o cre\u0219tere marginal\u0103 pentru Samsung au atenuat declinul. Europa de Est a \u00eenregistrat \u00eens\u0103 o sc\u0103dere semnificativ\u0103, deoarece segmentul telefoanelor accesibile a fost pus sub presiune, iar majoritatea produc\u0103torilor chinezi au \u00eent\u00e2mpinat dificult\u0103\u021bi\u201d<\/p>\n<p>a declarat Jan Stryjak, Associate Director la Counterpoint Research.<\/p><\/blockquote>\n<p>Counterpoint se a\u0219teapt\u0103 la noi sc\u0103deri<\/p>\n<p class=\"wp-block-paragraph\">Stocurile disponibile \u00een Europa se apropie de epuizare, iar Counterpoint anticipeaz\u0103 c\u0103 livr\u0103rile vor continua s\u0103 scad\u0103 \u00een urm\u0103toarele trimestre. Produc\u0103torii care depind de telefoanele din segmentele inferioare ar urma s\u0103 fie cei mai afecta\u021bi. <\/p>\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">\u201e\u00cen condi\u021biile \u00een care stocurile se epuizeaz\u0103 \u00een Europa, ne a\u0219tept\u0103m la noi sc\u0103deri \u00een urm\u0103toarele trimestre, \u00een special pentru produc\u0103torii din segmentele inferioare. Apple r\u0103m\u00e2ne \u00eens\u0103 un punct pozitiv \u0219i estim\u0103m c\u0103 va continua s\u0103 dep\u0103\u0219easc\u0103 semnificativ restul pie\u021bei \u00een viitorul apropiat\u201d<\/p>\n<p> a ad\u0103ugat Stryjak.<\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"Pia\u021ba smartphone-urilor din Europa a \u00eenregistrat acum o sc\u0103dere de 10% fa\u021b\u0103 de aceea\u0219i perioad\u0103 a anului trecut,&hellip;\n","protected":false},"author":2,"featured_media":270305,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[16],"tags":[83,33258,41,40,38,39,163,340,74677,141,124,169],"class_list":["post-270304","post","type-post","status-publish","format-standard","has-post-thumbnail","category-tehnologie","tag-apple","tag-counterpoint-research","tag-ro","tag-romana","tag-romania","tag-romanian","tag-samsung","tag-smartphone","tag-smartphone-europa","tag-technology","tag-tehnologie","tag-xiaomi"],"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@ro\/117132319281303380","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/ro\/wp-json\/wp\/v2\/posts\/270304","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/ro\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/ro\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ro\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ro\/wp-json\/wp\/v2\/comments?post=270304"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/ro\/wp-json\/wp\/v2\/posts\/270304\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ro\/wp-json\/wp\/v2\/media\/270305"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/ro\/wp-json\/wp\/v2\/media?parent=270304"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/ro\/wp-json\/wp\/v2\/categories?post=270304"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/ro\/wp-json\/wp\/v2\/tags?post=270304"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}