{"id":282446,"date":"2026-08-31T20:59:08","date_gmt":"2026-08-31T20:59:08","guid":{"rendered":"https:\/\/www.europesays.com\/ro\/282446\/"},"modified":"2026-08-31T20:59:08","modified_gmt":"2026-08-31T20:59:08","slug":"schimbari-in-era-john-ternus-apple-muta-app-store-si-evenimentele-din-responsabilitatea-lui-phil-schiller","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/ro\/282446\/","title":{"rendered":"Schimb\u0103ri \u00een era John Ternus: Apple mut\u0103 App Store \u0219i evenimentele din responsabilitatea lui Phil Schiller"},"content":{"rendered":"<p>Phil Schiller renun\u021b\u0103 la coordonarea App Store \u0219i a evenimentelor Apple, dou\u0103 dintre responsabilit\u0103\u021bile pe care le p\u0103strase dup\u0103 retragerea din conducerea executiv\u0103 \u00een 2020. <a href=\"https:\/\/www.bloomberg.com\/news\/articles\/2026-08-31\/apple-s-phil-schiller-steps-down-from-running-app-store-and-product-events\" rel=\"nofollow noopener noreferrer\" target=\"_blank\">Bloomberg<\/a> relateaz\u0103 c\u0103 Schiller va r\u0103m\u00e2ne deocamdat\u0103 \u201eApple Fellow\u201d \u0219i va lucra la proiecte nespecificate, \u00eens\u0103 schimbarea este v\u0103zut\u0103 intern drept un pas important spre retragerea sa definitiv\u0103.<\/p>\n<p>Schiller are una dintre cele mai lungi cariere din actuala structur\u0103 Apple, \u00eenceput\u0103 \u00een 1987. P\u00e2n\u0103 \u00een 2020 a fost Senior Vice President of Worldwide Marketing, iar atunci <a href=\"https:\/\/www.apple.com\/newsroom\/2020\/08\/phil-schiller-advances-to-apple-fellow\/\" rel=\"nofollow noopener noreferrer\" target=\"_blank\">Apple l-a mutat oficial \u00een rolul de Apple Fellow<\/a>. Greg Joswiak i-a preluat marketingul, \u00eens\u0103 Schiller a r\u0103mas responsabil de App Store \u0219i de Apple Events. Mobilissimo <a href=\"https:\/\/www.mobilissimo.ro\/stiri-telefoane\/seful-de-marketing-de-la-apple-phil-schiller-a-fost-inlocuit\" rel=\"nofollow noopener\" target=\"_blank\">scria la momentul respectiv despre schimbarea de rol<\/a>, dup\u0103 o perioad\u0103 \u00een care Schiller fusese una dintre figurile constante ale keynote-urilor Apple.<\/p>\n<p>App Store revine sub Eddy Cue<\/p>\n<p>Cea mai important\u0103 schimbare opera\u021bional\u0103 este mutarea App Store \u00een divizia de servicii condus\u0103 de Eddy Cue. Interesant este c\u0103 Cue a mai avut App Store \u00een subordine p\u00e2n\u0103 \u00een 2015, \u00eenainte ca responsabilitatea s\u0103 fie transferat\u0103 c\u0103tre Schiller \u0219i departamentul de marketing.<\/p>\n<p>Conducerea de zi cu zi va reveni lui Carson Oliver, un veteran al echipei App Store, care \u00eei va raporta direct lui Cue. Schiller \u00eemp\u0103r\u021bise deja responsabilit\u0103\u021bile opera\u021bionale ale magazinului \u00eentre Oliver \u0219i Ann Thai \u00een urm\u0103 cu doi ani, a\u0219a c\u0103 schimbarea nu porne\u0219te chiar de la zero.<\/p>\n<p>Mutarea are loc \u00eentr-un moment \u00een care App Store nu mai este doar un canal de distribu\u021bie pentru aplica\u021bii. Este una dintre cele mai importante componente ale businessului de servicii Apple \u0219i, \u00een acela\u0219i timp, una dintre cele mai atent monitorizate zone ale companiei \u00een rela\u021bia cu dezvoltatorii \u0219i autorit\u0103\u021bile de reglementare. A\u0219ezarea sa din nou sub Eddy Cue pare, din aceast\u0103 perspectiv\u0103, destul de logic\u0103.<\/p>\n<p>Apple Events trece la Nola Weinstein<\/p>\n<p>\u0218i organizarea evenimentelor Apple \u00ee\u0219i schimb\u0103 responsabilul. Nola Weinstein, adjuncta lui Schiller \u00een aceast\u0103 zon\u0103 din 2023, va prelua conducerea Apple Events \u0219i \u00eei va raporta lui Kristin Huguet Quayle, vicepre\u0219edinte pentru comunica\u021bii \u0219i rela\u021bii publice.<\/p>\n<p>Schiller a avut un rol vizibil \u00een felul \u00een care Apple \u0219i-a construit lans\u0103rile vreme de decenii. De la apari\u021biile sale al\u0103turi de Steve Jobs p\u00e2n\u0103 la keynote-urile cu Tim Cook, numele s\u0103u a r\u0103mas legat de prezent\u0103rile iPhone, Mac \u0219i WWDC. Inclusiv \u00een 2014, <a href=\"https:\/\/www.mobilissimo.ro\/stiri-telefoane\/azi-de-la-ora-20-00-apple-prezinta-ios-8-os-x-10-10-in-cadrul-wwdc-2014-avem-live-blogging-si-poate-vedem-si-hardware\" rel=\"nofollow noopener\" target=\"_blank\">Mobilissimo \u00eel trecea printre figurile centrale a\u0219teptate pe scena WWDC<\/a>, iar \u00een 2020 a coordonat prima edi\u021bie complet virtual\u0103 a conferin\u021bei.<\/p>\n<p>Schimbarea vine chiar \u00een ziua \u00een care Tim Cook \u00ee\u0219i \u00eencheie mandatul de CEO, iar John Ternus preia compania de la 1 septembrie. <a href=\"https:\/\/www.mobilissimo.ro\/stiri-diverse\/schimbare-de-directie-la-apple-noul-ceo-mizeaza-pe-produse-mai-accesibile\" rel=\"nofollow noopener\" target=\"_blank\">Mobilissimo a urm\u0103rit deja tranzi\u021bia c\u0103tre noua conducere<\/a>, iar plecarea lui Schiller din dou\u0103 roluri-cheie arat\u0103 c\u0103 reorganizarea nu se opre\u0219te la func\u021bia de CEO. Deocamdat\u0103, el nu p\u0103r\u0103se\u0219te Apple, dar responsabilit\u0103\u021bile care \u00eei defineau rolul de Apple Fellow au fost transferate mai departe.<\/p>\n","protected":false},"excerpt":{"rendered":"Phil Schiller renun\u021b\u0103 la coordonarea App Store \u0219i a evenimentelor Apple, dou\u0103 dintre responsabilit\u0103\u021bile pe care le p\u0103strase&hellip;\n","protected":false},"author":2,"featured_media":282447,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[16],"tags":[11226,83,77814,77816,77815,6828,77817,77813,41,40,38,39,141,124],"class_list":["post-282446","post","type-post","status-publish","format-standard","has-post-thumbnail","category-tehnologie","tag-app-store","tag-apple","tag-apple-events","tag-carson-oliver","tag-eddy-cue","tag-john-ternus","tag-nola-weinstein","tag-phil-schiller","tag-ro","tag-romana","tag-romania","tag-romanian","tag-technology","tag-tehnologie"],"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@ro\/117192134694444828","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/ro\/wp-json\/wp\/v2\/posts\/282446","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/ro\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/ro\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ro\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ro\/wp-json\/wp\/v2\/comments?post=282446"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/ro\/wp-json\/wp\/v2\/posts\/282446\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ro\/wp-json\/wp\/v2\/media\/282447"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/ro\/wp-json\/wp\/v2\/media?parent=282446"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/ro\/wp-json\/wp\/v2\/categories?post=282446"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/ro\/wp-json\/wp\/v2\/tags?post=282446"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}