{"id":291251,"date":"2026-09-07T13:36:11","date_gmt":"2026-09-07T13:36:11","guid":{"rendered":"https:\/\/www.europesays.com\/ro\/291251\/"},"modified":"2026-09-07T13:36:11","modified_gmt":"2026-09-07T13:36:11","slug":"masinile-chinezesti-iau-cu-asalt-europa-ce-ii-atrage-pe-cumparatori-la-marcile-din-china","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/ro\/291251\/","title":{"rendered":"Ma\u0219inile chineze\u0219ti iau cu asalt Europa. Ce \u00eei atrage pe cump\u0103r\u0103tori la m\u0103rcile din China"},"content":{"rendered":"

Produc\u0103torii auto
\nchinezi \u00ee\u0219i extind rapid prezen\u021ba pe pia\u021ba european\u0103, iar
\nconsumatorii devin tot mai deschi\u0219i c\u0103tre m\u0103rcile din China. \u00cen
\nprima jum\u0103tate a anului, acestea au ajuns la aproximativ 9,2% din
\npia\u021ba european\u0103 a autoturismelor noi, \u00een timp ce \u00eenmatricul\u0103rile
\nau crescut cu peste 100% fa\u021b\u0103 de aceea\u0219i perioad\u0103 din 2025.<\/p>\n

\"Omoda <\/p>\n

Omoda se extinde \u00eentr-un ritm accelerat Foto: Shutterstock<\/p>\n

publicitate”); background-position: center center; background-repeat: no-repeat;”><\/p>\n

\nPre\u021burile competitive, tehnologia, autonomia \u0219i oferta tot mai
\ndiversificat\u0103<\/a> sus\u021bin avansul unor m\u0103rci precum MG, BYD, Chery,
\nOmoda-Jaecoo \u0219i Leapmotor.<\/p>\n

M\u0103rcile chineze\u0219ti
\n\u00ee\u0219i dubleaz\u0103 cota de pia\u021b\u0103 <\/p>\n

\u00cen primele \u0219ase
\nluni ale anului, constructorii chinezi au \u00eenmatriculat aproximativ
\n663.000 de autoturisme \u00een Europa, cu circa 107% mai multe dec\u00e2t \u00een
\naceea\u0219i perioad\u0103 din 2025. Cota lor combinat\u0103 pe pia\u021ba european\u0103
\na autoturismelor noi a crescut la aproximativ 9,2%, de la circa 4,5%
\n\u00een prima jum\u0103tate a anului trecut.<\/p>\n

\u201eConsumatorii
\nopteaz\u0103 pentru vehicule mai accesibile \u0219i eficiente\u201d, spune
\nBogdan Maioreanu, analist eToro, care observ\u0103 c\u0103 produc\u0103torii
\nchinezi \u00ee\u0219i m\u0103resc rapid prezen\u021ba pe pia\u021ba european\u0103.<\/p>\n

Cre\u0219terea este
\nsus\u021binut\u0103 \u00een principal de c\u00e2teva m\u0103rci care au reu\u0219it s\u0103
\ncombine pre\u021burile competitive cu o ofert\u0103 tot mai diversificat\u0103.
\nMG, marca de\u021binut\u0103 de SAIC Motor, r\u0103m\u00e2ne cea mai mare marc\u0103 de
\norigine chinez\u0103 \u00een Europa \u00een ceea ce prive\u0219te \u00eenmatricul\u0103rile.
\nBYD se apropie \u00eens\u0103 rapid, \u00een timp ce Omoda-Jaecoo \u0219i Leapmotor
\nse extind \u00eentr-un ritm accelerat.<\/p>\n

Potrivit estim\u0103rilor
\nCiti citate de Bloomberg, aproximativ trei sferturi din v\u00e2nz\u0103rile
\nautomobilelor chineze\u0219ti \u00een Uniunea European\u0103 provin de la SAIC
\nMotor, BYD \u0219i Chery.<\/p>\n

\u201ePre\u021bul accesibil
\neste un factor cheie pentru aceast\u0103 cre\u0219tere a v\u00e2nz\u0103rilor
\nm\u0103rcilor chineze\u201d, afirm\u0103 Maioreanu.<\/p>\n

\"Ma\u0219in\u0103 <\/p>\n

Ma\u0219inile chineze\u0219ti c\u00e2\u0219tig\u0103 teren \u00een Europa. Foto: arhiv\u0103<\/p>\n

publicitate”); background-position: center center; background-repeat: no-repeat;”><\/p>\n

Pre\u021bul r\u0103m\u00e2ne
\nunul dintre principalele avantaje <\/p>\n

Constructorii
\nchinezi au intrat pe pia\u021ba european\u0103 \u00eentr-un moment \u00een care
\npre\u021bul automobilelor noi a devenit un criteriu important pentru
\ncump\u0103r\u0103tori. Oferta lor pune \u00eempreun\u0103 pre\u021buri competitive, un
\nnivel ridicat de echipare \u0219i tehnologii care p\u00e2n\u0103 nu demult erau
\nasociate \u00een special cu modelele mai scumpe.<\/p>\n

\u00cen paralel, m\u0103rcile
\nchineze\u0219ti \u0219i-au extins rapid oferta. Dac\u0103 primele valuri de
\nautomobile chineze\u0219ti din Europa au fost asociate \u00een principal cu
\nmodelele electrice, produc\u0103torii au \u00eenceput s\u0103 ofere \u0219i hibride
\nplug-in, o categorie care are \u00een continuare o cerere important\u0103 pe
\ncontinent.<\/p>\n

Potrivit datelor
\nDataforce citate de Bloomberg, aproximativ o treime dintre
\n\u00eenmatricul\u0103rile de vehicule hibride re\u00eenc\u0103rcabile din luna iulie
\nau fost realizate de m\u0103rci precum Jaecoo, parte a grupului Chery.<\/p>\n

\u201eSpre deosebire de
\nautovehiculele complet electrice, aceste modele nu sunt supuse \u00een
\nprezent unor tarife vamale suplimentare din partea UE\u201d, explic\u0103
\nBogdan Maioreanu.<\/p>\n

Situa\u021bia tarifelor
\neste \u00eens\u0103 urm\u0103rit\u0103 \u00eendeaproape de industria auto, \u00een condi\u021biile
\n\u00een care Comisia European\u0103 ar putea analiza \u0219i m\u0103suri aplicabile
\nautomobilelor hibride produse \u00een China.<\/p>\n

Consumatorii sunt
\nmai pu\u021bin preocupa\u021bi de originea m\u0103rcii <\/p>\n

Avansul m\u0103rcilor
\nchineze\u0219ti vine \u0219i pe fondul unei schimb\u0103ri \u00een atitudinea
\ncump\u0103r\u0103torilor europeni. Pentru o parte dintre consumatori,
\noriginea unei m\u0103rci conteaz\u0103 mai pu\u021bin atunci c\u00e2nd aleg un
\nautomobil.<\/p>\n

Un sondaj realizat
\nde Bloomberg Intelligence arat\u0103 c\u0103 38% dintre responden\u021bi nu aveau
\nnicio re\u021binere \u00een a cump\u0103ra o marc\u0103 auto chinezeasc\u0103.<\/p>\n

publicitate”); background-position: center center; background-repeat: no-repeat;”><\/p>\n

\u201eConsumatorii sunt
\ndin ce \u00een ce mai pu\u021bin preocupa\u021bi de originea m\u0103rcii\u201d, spune
\nMaioreanu.<\/p>\n

Pentru constructorii
\nchinezi, aceast\u0103 schimbare vine \u00eentr-un moment \u00een care modelele
\nlor sunt tot mai vizibile pe \u0219oselele europene, iar re\u021belele de
\ndistribu\u021bie \u0219i service se extind.<\/p>\n

O pia\u021b\u0103 \u00een care
\ncompeti\u021bia se schimb\u0103 <\/p>\n

Cre\u0219terea rapid\u0103 a
\nm\u0103rcilor chineze\u0219ti aduce pe pia\u021ba european\u0103 un nou tip de
\nconcuren\u021b\u0103. Produc\u0103torii tradi\u021bionali trebuie s\u0103 concureze nu
\ndoar cu alte m\u0103rci europene, ci \u0219i cu companii care au acumulat
\nexperien\u021b\u0103 \u00een produc\u021bia de baterii, vehicule electrice \u0219i
\ntehnologii digitale.<\/p>\n

BYD, Chery, SAIC \u0219i
\nceilal\u021bi produc\u0103tori chinezi au avantajul unor lan\u021buri de
\nproduc\u021bie dezvoltate \u00een China \u0219i al unei pie\u021be interne foarte
\nmari. \u00cen Europa, aceste companii folosesc experien\u021ba acumulat\u0103 pe
\npia\u021ba local\u0103 pentru a se extinde \u00eentr-un ritm rapid.<\/p>\n

Produc\u0103torii auto europeni pierd teren \u00een fa\u021ba rivalilor din Asia. \u201eChinezii devin tot mai puternici \u00een domeniul tehnologic\u201d <\/a><\/p>\n

\u00cen acela\u0219i timp,
\noferta nu mai este concentrat\u0103 \u00eentr-un singur segment. MG \u0219i BYD
\nsunt prezente \u00een mai multe categorii de pre\u021b, Chery \u00ee\u0219i extinde
\nportofoliul prin m\u0103rcile Omoda \u0219i Jaecoo, iar Leapmotor \u00ee\u0219i
\ndezvolt\u0103 prezen\u021ba pe segmentul automobilelor electrice accesibile.<\/p>\n

NIO r\u0103m\u00e2ne pe
\nsegmentul premium <\/p>\n

\u00cen aceast\u0103 pia\u021b\u0103
\n\u00een schimbare, NIO are o pozi\u021bionare diferit\u0103. Compania chinez\u0103 de
\nautomobile electrice concureaz\u0103 pe segmentul premium \u0219i pune accent
\npe tehnologie, servicii \u0219i sistemul de schimbare rapid\u0103 a bateriei.<\/p>\n

publicitate”); background-position: center center; background-repeat: no-repeat;”><\/p>\n

\u00cen Europa, \u00eens\u0103,
\nevolu\u021bia sa este mult mai modest\u0103 dec\u00e2t cea a m\u0103rcilor care au
\nintrat prin segmentul de volum.<\/p>\n

P\u00e2n\u0103 \u00een iulie
\n2026, \u00eenmatricul\u0103rile NIO \u00een Germania au sc\u0103zut cu aproape 90%
\nfa\u021b\u0103 de aceea\u0219i perioad\u0103 a anului trecut, ajung\u00e2nd la 18
\nvehicule. \u00cen Olanda, \u00eenmatricul\u0103rile au sc\u0103zut cu 88%, p\u00e2n\u0103 la
\n8 vehicule.<\/p>\n

Gama european\u0103 a
\ncompaniei se bazeaz\u0103 \u00een continuare pe platforma NT 2.0, iar noile
\nmodele dezvoltate pentru pia\u021ba chinez\u0103, printre care ES8, ES9 \u0219i
\nET9, sunt a\u0219teptate \u00een Europa abia spre sf\u00e2r\u0219itul anului 2027.<\/p>\n

\u0218i sistemul battery
\nswap, unul dintre elementele distinctive ale NIO, se dezvolt\u0103
\ndiferit \u00een Europa fa\u021b\u0103 de China. \u00cen timp ce compania a construit
\no re\u021bea extins\u0103 \u00een China, num\u0103rul mai redus de clien\u021bi europeni
\nface ca extinderea infrastructurii s\u0103 fie mai lent\u0103.<\/p>\n

\u00cen China, NIO \u00ee\u0219i
\naccelereaz\u0103 v\u00e2nz\u0103rile <\/p>\n

\u00cen timp ce prezen\u021ba
\neuropean\u0103 r\u0103m\u00e2ne redus\u0103, rezultatele NIO pe pia\u021ba chinez\u0103 au
\ncontinuat s\u0103 se \u00eembun\u0103t\u0103\u021beasc\u0103.<\/p>\n

\"Ma\u0219in\u0103 <\/p>\n

Foto: Shutterstock<\/p>\n

publicitate”); background-position: center center; background-repeat: no-repeat;”><\/p>\n

\u00cen trimestrul al
\ndoilea din 2026, compania a livrat 107.658 de vehicule, cu 49,4% mai
\nmulte dec\u00e2t \u00een aceea\u0219i perioad\u0103 a anului trecut. Din total,
\n60.945 au fost automobile NIO, 29.124 au fost modele ONVO, iar 17.589
\nau fost modele FIREFLY.<\/p>\n

Veniturile
\ntrimestriale au ajuns la 32,14 miliarde RMB, echivalentul a
\naproximativ 4,74 miliarde de dolari, \u00een cre\u0219tere cu 69,1% fa\u021b\u0103 de
\nanul trecut. Veniturile din v\u00e2nzarea automobilelor au crescut cu
\n80,1%, p\u00e2n\u0103 la 29,06 miliarde RMB.<\/p>\n

Marja brut\u0103 a
\ncompaniei s-a \u00eembun\u0103t\u0103\u021bit la 18,4%, de la 10% \u00een trimestrul al
\ndoilea din 2025, iar pierderea net\u0103 GAAP a sc\u0103zut la aproximativ 79
\nde milioane de dolari, de la peste 742 de milioane de dolari cu un an
\n\u00eenainte.<\/p>\n

\u201eCre\u0219terea
\nv\u00e2nz\u0103rilor de vehicule cu marj\u0103 mai mare, optimizarea continu\u0103 a
\ncosturilor \u0219i contribu\u021biile din partea serviciilor \u0219i a afacerilor
\ncomunitare au sus\u021binut \u00eembun\u0103t\u0103\u021birea profitabilit\u0103\u021bii\u201d, a
\ndeclarat Stanley Yu Qu, directorul financiar al NIO.<\/p>\n

Pentru trimestrul al
\ntreilea, compania estimeaz\u0103 livr\u0103ri cuprinse \u00eentre 108.000 \u0219i
\n111.000 de vehicule \u0219i venituri de aproape 5 miliarde de dolari.<\/p>\n

V\u00e2nz\u0103rile continu\u0103
\ns\u0103 creasc\u0103 <\/p>\n

Datele publicate
\nulterior rezultatelor trimestriale arat\u0103 c\u0103 ritmul de cre\u0219tere al
\nlivr\u0103rilor s-a men\u021binut \u0219i \u00een timpul verii. NIO a livrat 35.934
\nde vehicule \u00een iulie \u0219i 35.836 \u00een august.<\/p>\n

China construie\u0219te ma\u0219ina de \u201eunic\u0103 folosin\u021b\u0103\u201d. C\u00e2t cost\u0103 un astfel de vehicul <\/a><\/p>\n

\u00cen primele opt luni
\nale anului, compania a ajuns la 262.893 de vehicule livrate, \u00een
\ncre\u0219tere cu 57,9% fa\u021b\u0103 de aceea\u0219i perioad\u0103 din 2025.<\/p>\n

Evolu\u021bia este
\nsus\u021binut\u0103 de cele trei m\u0103rci ale grupului. NIO r\u0103m\u00e2ne marca
\nprincipal\u0103, \u00een timp ce ONVO \u0219i FIREFLY contribuie la extinderea
\nvolumelor \u0219i la acoperirea unor segmente diferite ale pie\u021bei.<\/p>\n

\u00cen paralel,
\ncompania a continuat s\u0103-\u0219i extind\u0103 infrastructura de battery swap.
\n\u00cen august, NIO a inaugurat cea de-a 4.000-a sta\u021bie de schimbare a
\nbateriei \u0219i prima sta\u021bie de genera\u021bia a cincea.<\/p>\n

publicitate”); background-position: center center; background-repeat: no-repeat;”><\/p>\n

Pre\u0163ul ac\u0163iunilor r\u0103m\u00e2n sub presiune <\/p>\n

\u00cen ciuda cre\u0219terii
\nv\u00e2nz\u0103rilor \u0219i a reducerii pierderilor, ac\u021biunile NIO au continuat
\ns\u0103 scad\u0103. Titlurile au pierdut peste 10% \u00eentr-o singur\u0103 s\u0103pt\u0103m\u00e2n\u0103
\n\u0219i aproape 24% de la \u00eenceputul anului.<\/p>\n

Evolu\u021bia ac\u021biunii
\nvine \u00eentr-un moment \u00een care rezultatele opera\u021bionale ale companiei
\narat\u0103 o \u00eembun\u0103t\u0103\u021bire vizibil\u0103, dar veniturile \u0219i estim\u0103rile
\npentru trimestrul urm\u0103tor au r\u0103mas sub a\u0219tept\u0103rile pie\u021bei.<\/p>\n

Pentru NIO, pia\u021ba
\nchinez\u0103 r\u0103m\u00e2ne principala surs\u0103 de v\u00e2nz\u0103ri \u0219i venituri, \u00een
\ntimp ce Europa reprezint\u0103 \u00eenc\u0103 o parte redus\u0103 din activitate.<\/p>\n

\u201ePia\u021ba chinez\u0103
\nr\u0103m\u00e2ne pia\u021ba principal\u0103\u201d, subliniaz\u0103 Bogdan Maioreanu.<\/p>\n

\u00cen acela\u0219i timp,
\ninteresul investitorilor individuali <\/a>pentru companie r\u0103m\u00e2ne
\nridicat. La sf\u00e2r\u0219itul celui de-al doilea trimestru, NIO era a treia
\ncea mai de\u021binut\u0103 ac\u021biune de c\u0103tre investitorii individuali rom\u00e2ni
\n\u0219i a opta la nivel global pe platforma eToro.<\/p>\n

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