{"id":29742,"date":"2025-10-28T08:04:09","date_gmt":"2025-10-28T08:04:09","guid":{"rendered":"https:\/\/www.europesays.com\/ro\/29742\/"},"modified":"2025-10-28T08:04:09","modified_gmt":"2025-10-28T08:04:09","slug":"apple-va-introduce-reclame-in-apple-maps-sfarsitul-experientei-fara-reclame-pe-iphone","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/ro\/29742\/","title":{"rendered":"Apple va introduce reclame \u00een Apple Maps. Sf\u00e2r\u0219itul \u201eexperien\u021bei f\u0103r\u0103 reclame\u201d pe iPhone"},"content":{"rendered":"<p>Luni, 27 Octombrie 2025, ora 13:05<\/p>\n<p>587 citiri<\/p>\n<p><a href=\"https:\/\/ziare.com\/apple\/\" title=\"Apple\" rel=\"nofollow noopener\" target=\"_blank\">Apple<\/a> preg\u0103te\u0219te o schimbare important\u0103. \u00cencep\u00e2nd de anul viitor, compania inten\u021bioneaz\u0103 s\u0103 introduc\u0103 reclame sponsorizate \u00een aplica\u021bia <a href=\"https:\/\/ziare.com\/internet-si-tehnologie\/apple\/\" title=\"Apple\" rel=\"nofollow noopener\" target=\"_blank\">Apple<\/a> Maps, o mi\u0219care ce ar putea pune cap\u0103t unuia dintre cele mai importante avantaje ale ecosistemului iOS, mai exact lipsa publicit\u0103\u021bii directe \u00een aplica\u021biile native.<\/p>\n<p>Informa\u021bia vine de la analistul Mark Gurman (Bloomberg), care afirm\u0103 c\u0103 Apple va lansa un program dedicat clien\u021bilor de publicitate, permi\u021b\u00e2ndu-le acestora s\u0103 pl\u0103teasc\u0103 pentru afi\u0219area de rezultate sponsorizate \u00een c\u0103ut\u0103rile din Apple Maps. Practic, la fel ca \u00een App Store, primele rezultate afi\u0219ate atunci c\u00e2nd utilizatorii caut\u0103 restaurante, magazine sau hoteluri vor fi etichetate drept \u201eSponsorizate\u201d.<\/p>\n<p>Schimbarea filozofiei Apple<\/p>\n<p>Apple testeaz\u0103 o implementare gradual\u0103 a sistemului, urm\u00e2nd ca primele reclame s\u0103 apar\u0103 discret \u00een interfa\u021b\u0103, f\u0103r\u0103 bannere sau notific\u0103ri invazive. Totu\u0219i, speciali\u0219tii consider\u0103 momentul un punct de cotitur\u0103 pentru brandul american, care \u0219i-a construit identitatea pe promisiunea unei experien\u021be curate \u0219i private, f\u0103r\u0103 invazii comerciale.<\/p>\n<p>De\u0219i modelul este inspirat direct din strategia <a href=\"https:\/\/ziare.com\/google\/\" title=\"Google\" rel=\"nofollow noopener\" target=\"_blank\">Google<\/a> Maps, situa\u021bia este diferit\u0103. <a href=\"https:\/\/ziare.com\/internet-si-tehnologie\/google\/\" title=\"Google\" rel=\"nofollow noopener\" target=\"_blank\">Google<\/a> a bazat \u00eentotdeauna serviciile sale gratuite pe publicitate, \u00een timp ce Apple a adoptat un model premium, \u00een care utilizatorii pl\u0103tesc deja pre\u021bul integral pentru hardware \u0219i <a href=\"https:\/\/ziare.com\/internet-si-tehnologie\/software\/\" title=\"software\" rel=\"nofollow noopener\" target=\"_blank\">software<\/a>. Introducerea reclamelor \u00eentr-o aplica\u021bie de baz\u0103, precum Maps, ridic\u0103 astfel probleme de percep\u021bie \u0219i etic\u0103 de brand.<\/p>\n<p><a href=\"https:\/\/residentialist.ro\/apartamente-vanzare\/bucuresti\/1-camere\" target=\"_blank\" rel=\"nofollow noopener\">garsoniere de vanzare bucuresti<\/a><\/p>\n<p>Pentru \u00eenceput, reclamele din Maps vor ap\u0103rea \u00een primele dou\u0103-trei rezultate ale c\u0103ut\u0103rilor, vizibile \u00een aplica\u021biile iPhone, <a href=\"https:\/\/ziare.com\/internet-si-tehnologie\/ipad\/\" title=\"iPad\" rel=\"nofollow noopener\" target=\"_blank\">iPad<\/a> \u0219i Mac. Dac\u0103 proiectul va avea succes, sistemul ar putea fi extins ulterior \u0219i la alte servicii, cum ar fi Apple Music, Podcasts sau chiar Weather.<\/p>\n<p>\u021ai-a pl\u0103cut articolul?<\/p>\n<p> Vrem s\u0103 producem mai multe, \u00eens\u0103 avem nevoie de sus\u021binerea ta. Orice dona\u021bie conteaz\u0103 pentru jurnalismul independent <\/p>\n","protected":false},"excerpt":{"rendered":"Luni, 27 Octombrie 2025, ora 13:05 587 citiri Apple preg\u0103te\u0219te o schimbare important\u0103. \u00cencep\u00e2nd de anul viitor, compania&hellip;\n","protected":false},"author":2,"featured_media":29743,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16],"tags":[83,147,41,40,38,39,141,124],"class_list":{"0":"post-29742","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-tehnologie","8":"tag-apple","9":"tag-iphone","10":"tag-ro","11":"tag-romana","12":"tag-romania","13":"tag-romanian","14":"tag-technology","15":"tag-tehnologie"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@ro\/115450757988567312","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/ro\/wp-json\/wp\/v2\/posts\/29742","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/ro\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/ro\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ro\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ro\/wp-json\/wp\/v2\/comments?post=29742"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/ro\/wp-json\/wp\/v2\/posts\/29742\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ro\/wp-json\/wp\/v2\/media\/29743"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/ro\/wp-json\/wp\/v2\/media?parent=29742"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/ro\/wp-json\/wp\/v2\/categories?post=29742"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/ro\/wp-json\/wp\/v2\/tags?post=29742"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}