Sursele citate afirm\u0103 c\u0103 integrarea operatorului rom\u00e2n ar putea ajuta Telef\u00f3nica s\u0103 \u00ee\u015fi rec\u00e2\u015ftige pozi\u0163ia de lider pe pia\u0163a intern\u0103, pierdut\u0103 dup\u0103 fuziunea Orange\u2013M\u00e1sM\u00f3vil, \u015fi s\u0103-\u015fi extind\u0103 prezen\u0163a \u00een afara Spaniei. \u00cen cazul unei achizi\u0163ii, grupul spaniol ar trece de la opera\u0163iuni directe \u00een trei \u0163\u0103ri \u2013 Spania, Germania \u015fi Regatul Unit \u2013 la o prezen\u0163\u0103 \u00een p\u00e2n\u0103 la \u015fapte pie\u0163e europene.<\/p>\n
Potrivit el Economista, valoarea de 3,8 miliarde de euro include 1,8 miliarde de euro datorii \u015fi o prim\u0103 de 20% fa\u0163\u0103 de valoarea actual\u0103 a ac\u0163iunilor Digi. Compania Digi Communications NV, cu sediul juridic \u00een \u0162\u0103rile de Jos \u015fi opera\u0163iuni coordonate din Rom\u00e2nia, este controlat\u0103 de antreprenorul Zolt\u00e1n Tesz\u00e1ri prin societatea RCS Management \u015fi activeaz\u0103 \u00een Rom\u00e2nia, Italia, Portugalia \u015fi Belgia.<\/p>\n
Digi, consolidare \u00een Spania<\/p>\n
\u00cen Spania, Digi a devenit \u00een ultimii ani un concurent redutabil, cu 9,6 milioane de clien\u0163i \u015fi o cre\u015ftere anual\u0103 de peste 20%, fapt ce o transform\u0103 \u00eentr-o \u0163int\u0103 strategic\u0103 pentru Telef\u00f3nica. Preluarea ar elimina principalul rival pe segmentul low-cost \u015fi ar permite grupului spaniol s\u0103 controleze o companie care, \u00een prezent, utilizeaz\u0103 \u00een numeroase regiuni propria infrastructur\u0103 Movistar.<\/p>\n
Achizi\u0163ia ar fi \u00een linie cu noul plan strategic pe care Telef\u00f3nica urmeaz\u0103 s\u0103 \u00eel prezinte pe 4 noiembrie 2025, axat pe simplificarea structurii, pruden\u0163\u0103 financiar\u0103 \u015fi extinderea \u00een Europa. Strategia include investi\u0163ii \u00een inteligen\u0163\u0103 artificial\u0103, securitate cibernetic\u0103 \u015fi re\u0163ele 5G, viz\u00e2nd eficien\u0163\u0103 sporit\u0103 \u015fi cre\u015fterea valorii pentru ac\u0163ionari.<\/p>\n
Sub conducerea lui Marc Murtra, grupul spaniol urm\u0103re\u015fte s\u0103 adopte modelul marilor operatori europeni, precum Deutsche Telekom \u015fi Orange, prin consolidarea prezen\u0163ei \u00een mai multe state ale Uniunii Europene. Integrarea Digi ar aduce avantaje semnificative \u2013 extinderea re\u0163elei, putere mai mare de negociere cu furnizorii de tehnologie \u015fi o pozi\u0163ie \u00eent\u0103rit\u0103 \u00een Europa Central\u0103 \u015fi de Est.<\/p>\n
Totu\u015fi, o eventual\u0103 tranzac\u0163ie ar ridica \u015fi provoc\u0103ri de reglementare \u015fi integrare. Fiecare pia\u0163\u0103 are propriile reguli privind concuren\u0163a, iar unificarea infrastructurilor \u015fi a sistemelor ar necesita o perioad\u0103 de tranzi\u0163ie complex\u0103. \u00cen plus, strategia de brand ar trebui calibrat\u0103 atent: Digi ar putea fi p\u0103strat\u0103 ca marc\u0103 separat\u0103, destinat\u0103 segmentului de clien\u0163i sensibili la pre\u0163, \u00een timp ce Movistar \u015fi O2 ar continua s\u0103 vizeze segmentele mediu \u015fi premium, potrivit presei iberice.<\/p>\n
\u00centre timp, potrivit presei economice spaniole, Digi a angajat b\u0103ncile Barclays, Santander \u015fi UBS pentru a preg\u0103ti listarea filialei spaniole la Bursa din Madrid, posibil\u0103 cel mai devreme \u00een prim\u0103vara anului 2026, prin v\u00e2nzarea a p\u00e2n\u0103 la 30% din capital.<\/p>\n","protected":false},"excerpt":{"rendered":"Sursele citate afirm\u0103 c\u0103 integrarea operatorului rom\u00e2n ar putea ajuta Telef\u00f3nica s\u0103 \u00ee\u015fi rec\u00e2\u015ftige pozi\u0163ia de lider pe…\n","protected":false},"author":2,"featured_media":34897,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12],"tags":[32,33,31,2247,36,37,27,74,34,35,25,41,40,38,39,563,26,28,29,30,1190,71,72,73],"class_list":{"0":"post-34896","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-international","8":"tag-breaking-news","9":"tag-breakingnews","10":"tag-cele-mai-populare-subiecte","11":"tag-digi","12":"tag-featured-news","13":"tag-featurednews","14":"tag-headlines","15":"tag-international","16":"tag-latest-news","17":"tag-latestnews","18":"tag-news","19":"tag-ro","20":"tag-romana","21":"tag-romania","22":"tag-romanian","23":"tag-spania","24":"tag-stiri","25":"tag-titluri","26":"tag-top-stories","27":"tag-topstories","28":"tag-vanzare","29":"tag-world","30":"tag-world-news","31":"tag-worldnews"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@ro\/115486953524181853","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/ro\/wp-json\/wp\/v2\/posts\/34896","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/ro\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/ro\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ro\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ro\/wp-json\/wp\/v2\/comments?post=34896"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/ro\/wp-json\/wp\/v2\/posts\/34896\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ro\/wp-json\/wp\/v2\/media\/34897"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/ro\/wp-json\/wp\/v2\/media?parent=34896"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/ro\/wp-json\/wp\/v2\/categories?post=34896"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/ro\/wp-json\/wp\/v2\/tags?post=34896"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}