Conform acordului, Boyu va pl\u0103ti 4 miliarde de dolari pentru a achizi\u021biona o participa\u021bie de 60% \u00een opera\u021biunile de retail ale Starbucks \u00een China. Starbucks va p\u0103stra o participa\u021bie de 40% \u00een societatea mixt\u0103 \u0219i va de\u021bine \u0219i licen\u021ba m\u0103rcii Starbucks.<\/p>\n
Starbucks a intrat pe pia\u021ba din China \u00een urm\u0103 cu aproape 30 de ani \u0219i i se atribuie meritele pentru dezvoltarea culturii cafelei \u00een aceast\u0103 \u021bar\u0103. China este a doua cea mai mare pia\u021b\u0103 a Starbucks \u00een afara Statelor Unite, cu 8.000 de loca\u021bii.<\/p>\n
\u00cens\u0103, \u00een ultimii ani, gigantul din Seattle a \u00eent\u00e2mpinat dificult\u0103\u021bi \u00een China din cauza concuren\u021bei din partea unor start-up-uri chineze ieftine \u0219i cu cre\u0219tere rapid\u0103, precum Luckin Coffee. V\u00e2nz\u0103rile Starbucks \u00een China au sc\u0103zut \u00een ultimii doi ani fiscali.<\/p>\n
Ca urmare, Starbucks a c\u0103utat un partener care s\u0103 o ajute s\u0103-\u0219i dezvolte afacerea \u00een China, \u00een special \u00een ora\u0219ele mai mici. \u00cen iulie, pre\u0219edintele \u0219i directorul executiv al Starbucks, Brian Niccol, a declarat c\u0103 compania evalueaz\u0103 aproximativ 20 de oferte pentru o participa\u021bie \u00een companie, potrivit AP.<\/p>\n
O legatur\u0103 special\u0103 cu clien\u021bii din China<\/p>\n
Niccol a declarat luni c\u0103 Boyu \u00eemp\u0103rt\u0103\u0219e\u0219te angajamentul Starbucks de a oferi o experien\u021b\u0103 excelent\u0103 at\u00e2t clien\u021bilor, c\u00e2t \u0219i angaja\u021bilor. De asemenea, va ajuta Starbucks s\u0103 \u00ee\u0219i ating\u0103 obiectivul de a ajunge la 20.000 de magazine \u00een China \u00een timp, a spus Niccol.<\/p>\n
\u201eCuno\u0219tin\u021bele \u0219i expertiza local\u0103 aprofundat\u0103 a Boyu vor contribui la accelerarea cre\u0219terii noastre \u00een China, mai ales pe m\u0103sur\u0103 ce ne extindem \u00een ora\u0219e mai mici \u0219i \u00een regiuni noi\u201d, a declarat Niccol \u00eentr-un comunicat.<\/p>\n
Alex Wong, partener la Boyu Capital, a declarat c\u0103 Starbucks a construit o leg\u0103tur\u0103 profund\u0103 cu consumatorii chinezi de-a lungul a aproape trei decenii.<\/p>\n
\u201eAcest parteneriat reflect\u0103 convingerea noastr\u0103 comun\u0103 \u00een puterea durabil\u0103 a acestui brand \u0219i oportunitatea de a aduce \u0219i mai mult\u0103 inova\u021bie \u0219i relevan\u021b\u0103 local\u0103 clien\u021bilor din toat\u0103 China\u201d, a declarat Wong \u00eentr-un comunicat.<\/p>\n
Sediul central al Starbucks \u00een China va r\u0103m\u00e2ne \u00een Shanghai. Boyu Capital, fondat\u0103 \u00een 2011, are birouri \u00een Shanghai, Hong Kong, Singapore \u0219i Beijing.<\/p>\n
Companiile au declarat c\u0103 se a\u0219teapt\u0103 s\u0103 finalizeze tranzac\u021bia \u00een al doilea trimestru al anului fiscal 2026 al Starbucks. Anul fiscal 2026 al Starbucks a \u00eenceput pe 29 septembrie.<\/p>\n
Ac\u021biunile Starbucks au r\u0103mas neschimbate \u00een tranzac\u021biile dup\u0103 \u00eenchiderea bursei.<\/p>\n","protected":false},"excerpt":{"rendered":"Conform acordului, Boyu va pl\u0103ti 4 miliarde de dolari pentru a achizi\u021biona o participa\u021bie de 60% \u00een opera\u021biunile…\n","protected":false},"author":2,"featured_media":35937,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12],"tags":[8271,32,33,31,125,36,37,27,74,34,35,25,41,40,38,39,15224,26,28,29,30,4517,71,72,73],"class_list":{"0":"post-35936","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-international","8":"tag-actiuni","9":"tag-breaking-news","10":"tag-breakingnews","11":"tag-cele-mai-populare-subiecte","12":"tag-china","13":"tag-featured-news","14":"tag-featurednews","15":"tag-headlines","16":"tag-international","17":"tag-latest-news","18":"tag-latestnews","19":"tag-news","20":"tag-ro","21":"tag-romana","22":"tag-romania","23":"tag-romanian","24":"tag-starbucks","25":"tag-stiri","26":"tag-titluri","27":"tag-top-stories","28":"tag-topstories","29":"tag-tranzactie","30":"tag-world","31":"tag-world-news","32":"tag-worldnews"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@ro\/115493311808298253","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/ro\/wp-json\/wp\/v2\/posts\/35936","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/ro\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/ro\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ro\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ro\/wp-json\/wp\/v2\/comments?post=35936"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/ro\/wp-json\/wp\/v2\/posts\/35936\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ro\/wp-json\/wp\/v2\/media\/35937"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/ro\/wp-json\/wp\/v2\/media?parent=35936"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/ro\/wp-json\/wp\/v2\/categories?post=35936"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/ro\/wp-json\/wp\/v2\/tags?post=35936"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}