{"id":45697,"date":"2025-11-17T22:33:08","date_gmt":"2025-11-17T22:33:08","guid":{"rendered":"https:\/\/www.europesays.com\/ro\/45697\/"},"modified":"2025-11-17T22:33:08","modified_gmt":"2025-11-17T22:33:08","slug":"ascensiune-spectaculoasa-a-producatorilor-chinezi","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/ro\/45697\/","title":{"rendered":"Ascensiune spectaculoas\u0103 a produc\u0103torilor chinezi"},"content":{"rendered":"<p id=\"p-0\">Datele centralizate de Asocia\u021bia Produc\u0103torilor \u0219i Importatorilor de Automobile (APIA) pentru primele 10 luni ale anului 2025 indic\u0103 o tendin\u021b\u0103 \u00eengrijor\u0103toare. Cu un total de 120.836 de autoturisme noi \u00eenmatriculate, pia\u021ba a sc\u0103zut cu aproape 4% fa\u021b\u0103 de aceea\u0219i perioad\u0103 a anului precedent. Aceast\u0103 contrac\u021bie este vizibil\u0103 la nivelul tuturor juc\u0103torilor tradi\u021bionali:<\/p>\n<ul>\n<li>Produc\u0103torii europeni:\u00a0Au \u00eenregistrat o sc\u0103dere de 2,43%, ajung\u00e2nd la 78.410 unit\u0103\u021bi.<\/li>\n<li>Brandurile japoneze:\u00a0V\u00e2nz\u0103rile au cobor\u00e2t cu 6,34%, totaliz\u00e2nd 18.827 de unit\u0103\u021bi.<\/li>\n<li>Constructorii sud-coreeni:\u00a0Au suferit cel mai abrupt declin, de 16,19%, cu 12.325 de ma\u0219ini v\u00e2ndute.<\/li>\n<li>M\u0103rcile americane:\u00a0Au raportat o reducere a v\u00e2nz\u0103rilor de 13%, ajung\u00e2nd la 7.391 de unit\u0103\u021bi.<\/li>\n<\/ul>\n<p id=\"p-1\">Acest climat negativ este alimentat de factori economici precum infla\u021bia ridicat\u0103, costurile mai mari ale credit\u0103rii \u0219i orientarea persistent\u0103 a consumatorilor rom\u00e2ni c\u0103tre autoturismele second-hand, mai scrie <a href=\"https:\/\/www.promotor.ro\/stiri-auto\/exclusiv-marcile-auto-din-china-aproape-si-au-triplat-vanzarile-pe-piata-din-romania-19432459\" target=\"_blank\" rel=\"noopener nofollow\">ProMotor<\/a>.<\/p>\n<p>Explozia brandurilor chineze\u0219ti, cre\u0219tere de peste 130%<\/p>\n<p id=\"p-2\">Singura excep\u021bie notabil\u0103 de la acest tablou sumbru o reprezint\u0103 m\u0103rcile auto originare din China. Acestea domin\u0103 statisticile de cre\u0219tere, cu peste 3.880 de vehicule noi \u00eenmatriculate \u00een primele 10 luni din 2025, o cre\u0219tere masiv\u0103 de la cele 1.682 de unit\u0103\u021bi \u00eenregistrate \u00een 2024.<\/p>\n<p id=\"p-3\">Succesul lor se bazeaz\u0103 pe o strategie comercial\u0103 agresiv\u0103, care include pre\u021buri competitive, pachete de dot\u0103ri standard superioare, autonomie extins\u0103 pentru modelele electrice \u0219i campanii de marketing vizibile. Nume precum BYD, MG, Chery, Seres sau Ora devin prezen\u021be tot mai comune at\u00e2t \u00een showroom-uri, c\u00e2t \u0219i pe drumurile din Rom\u00e2nia.<\/p>\n<p>Paradoxul rom\u00e2nesc: produc\u0103tor major, consumator de ma\u0219ini rulate<\/p>\n<p id=\"p-4\">Rom\u00e2nia \u00ee\u0219i men\u021bine statutul de juc\u0103tor important \u00een produc\u021bia european\u0103 de automobile, \u00eens\u0103 pia\u021ba intern\u0103 reflect\u0103 o realitate diferit\u0103. Conform datelor ACAROM, \u00een 2025, fabricile locale au produs un total de peste 454.000 de vehicule (245.765 la Dacia-Mioveni \u0219i 208.190 la Ford Otosan-Craiova).<\/p>\n<p id=\"p-5\">\u00cen contrast, rom\u00e2nii au preferat masiv ma\u0219inile la m\u00e2na a doua din import, \u00eenmatricul\u00e2nd 298.598 de unit\u0103\u021bi (o cre\u0219tere de 10% fa\u021b\u0103 de 2024), \u00een timp ce num\u0103rul de ma\u0219ini noi achizi\u021bionate a fost de doar 120.836.<\/p>\n<p>Clasamentul preferin\u021belor pentru ma\u0219ini noi \u00een 2025<\/p>\n<p id=\"p-6\">Chiar dac\u0103 noii competitori c\u00e2\u0219tig\u0103 teren, ierarhia celor mai v\u00e2ndute m\u0103rci r\u0103m\u00e2ne dominat\u0103 de nume consacrate:<\/p>\n<ol>\n<li>Dacia\u00a0\u2013 34.439 unit\u0103\u021bi<\/li>\n<li>Toyota\u00a0\u2013 11.677 unit\u0103\u021bi<\/li>\n<li>Skoda\u00a0\u2013 9.154 unit\u0103\u021bi<\/li>\n<li>Volkswagen\u00a0\u2013 7.989 unit\u0103\u021bi<\/li>\n<li>Renault\u00a0\u2013 7.823 unit\u0103\u021bi<\/li>\n<li>Hyundai\u00a0\u2013 7.478 unit\u0103\u021bi<\/li>\n<li>Ford\u00a0\u2013 5.848 unit\u0103\u021bi<\/li>\n<li>Mercedes\u00a0\u2013 4.647 unit\u0103\u021bi<\/li>\n<li>BMW\u00a0\u2013 4.347 unit\u0103\u021bi<\/li>\n<li>Suzuki \u2013 3.398 unit\u0103\u021bi<\/li>\n<\/ol>\n<p>Concluzie: o revolu\u021bie \u00een plin\u0103 desf\u0103\u0219urare pe pia\u021ba auto<\/p>\n<p id=\"p-7\">Anul 2025 marcheaz\u0103 un punct de inflexiune. <a href=\"https:\/\/www.mediafax.ro\/externe\/de-17-ori-mai-multe-masini-electrice-in-europa-pana-in-2027-o-companie-de-stat-din-china-intra-puternic-pe-piata-europeana-23607996\" target=\"_blank\" rel=\"noopener nofollow\">Produc\u0103torii chinez<\/a>i nu mai sunt doar o prezen\u021b\u0103 exotic\u0103, ci devin competitori redutabili, c\u00e2\u0219tig\u00e2nd cot\u0103 de pia\u021b\u0103 \u00eentr-un ritm accelerat, exact c\u00e2nd juc\u0103torii tradi\u021bionali se afl\u0103 pe un trend descendent. Avantajul lor competitiv, bazat pe pre\u021b, tehnologie \u0219i o ofert\u0103 solid\u0103 de vehicule electrice, redefine\u0219te regulile jocului. Dac\u0103 acest ritm se men\u021bine, p\u00e2n\u0103 \u00een 2027, Rom\u00e2nia s-ar putea transforma \u00eentr-una dintre pie\u021bele europene cu cea mai rapid\u0103 rat\u0103 de adop\u021bie a automobilelor chineze\u0219ti<\/p>\n","protected":false},"excerpt":{"rendered":"Datele centralizate de Asocia\u021bia Produc\u0103torilor \u0219i Importatorilor de Automobile (APIA) pentru primele 10 luni ale anului 2025 indic\u0103&hellip;\n","protected":false},"author":2,"featured_media":45698,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14],"tags":[97,96,304,18241,16801,41,40,38,39],"class_list":{"0":"post-45697","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-afaceri","8":"tag-afaceri","9":"tag-business","10":"tag-masini","11":"tag-piata-auto","12":"tag-producatori-chinezi","13":"tag-ro","14":"tag-romana","15":"tag-romania","16":"tag-romanian"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@ro\/115567421319778211","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/ro\/wp-json\/wp\/v2\/posts\/45697","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/ro\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/ro\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ro\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ro\/wp-json\/wp\/v2\/comments?post=45697"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/ro\/wp-json\/wp\/v2\/posts\/45697\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ro\/wp-json\/wp\/v2\/media\/45698"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/ro\/wp-json\/wp\/v2\/media?parent=45697"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/ro\/wp-json\/wp\/v2\/categories?post=45697"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/ro\/wp-json\/wp\/v2\/tags?post=45697"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}