{"id":74620,"date":"2025-12-26T06:06:09","date_gmt":"2025-12-26T06:06:09","guid":{"rendered":"https:\/\/www.europesays.com\/ro\/74620\/"},"modified":"2025-12-26T06:06:09","modified_gmt":"2025-12-26T06:06:09","slug":"samsung-ramane-lider-detasat-pe-valoarea-produselor-vandute-dar-companiile-chinezesti-tcl-si-hisense-se-apropie-puternic-in-ce-priveste-numarul-de-unitati-comercializate","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/ro\/74620\/","title":{"rendered":"Samsung r\u0103m\u00e2ne lider deta\u0219at pe valoarea produselor v\u00e2ndute, dar companiile chineze\u0219ti TCL \u0219i Hisense se apropie puternic \u00een ce prive\u0219te num\u0103rul de unit\u0103\u021bi comercializate"},"content":{"rendered":"

Pe pia\u021ba de telefoane mobile, Samsung este lider \u00een ce prive\u0219te num\u0103rul de unit\u0103\u021bi v\u00e2ndute, dar \u0219i ca valoare a produselor comercializate \u2013 Apple \u00ee\u0219i aconteaz\u0103 prima pozi\u021bie. \u00centr-o situa\u021bie similar\u0103 se preg\u0103te\u0219te compania sud-coreean\u0103 s\u0103 ajung\u0103 \u00een ce prive\u0219te o pia\u021b\u0103 pe care o domin\u0103 de aproape 20 de ani. <\/p>\n

M\u0103 uitam pe un studiu Omdia<\/a> descoperit prin intermediul Sammobile<\/a> ce \u00eel pune pe Samsung \u00een fotoliul de lider \u00een ce prive\u0219te valoarea produselor comercializate \u00een T3 2025: <\/p>\n

    \n
  1. Samsung \u2013 29%;<\/li>\n
  2. LG \u2013 15.2%;<\/li>\n
  3. TCL \u2013 13%;<\/li>\n
  4. Hisense \u2013 10.9%;<\/li>\n<\/ol>\n

    Samsung domin\u0103 pia\u021ba de televizoare premium cu pre\u021b de peste 2500 dolari \u2013 53.1%, iar la cele cu pre\u021b de peste 1500 dolari \u2013 52.9%. <\/p>\n

    \"\"\ud83d\udd3aThe Frame Pro face parte din segmentul premium al Samsung<\/p>\n

    LG este lider pe segmentul de televizoare OLED \u0219i \u00ee\u0219i p\u0103streaz\u0103 aceast\u0103 pozi\u021bie de 13 ani. Au 43.4% din pia\u021b\u0103, iar Samsung a ajuns aicii la 34.9%. Pe segmentul OLED, LG \u0219i Samsung de\u021bin peste 80% din total. Asta \u0219i pentru c\u0103 TCL & Hisense se concentreaz\u0103 pe segmentul Mini LED \u0219i nu au \u00eenc\u0103 oferte pe segmentul OLED. <\/p>\n

    Samsung este lider \u0219i pe segmentul televizoarelor cu display de peste 80 inci \u2013 29.2% (aici cred c\u0103 deja au concuren\u021b\u0103 mare de la TCL ce urc\u0103 cu Mini LED-urile sale \u0219i la aproape 3 metri \u00een diagonal\u0103). <\/p>\n

    Samsung se men\u021bine pe locul 1 \u0219i \u00een ce prive\u0219te num\u0103rul de unit\u0103\u021bi livrate sau v\u00e2ndute, urmat de TCL, Hisense, LG \u0219i Xiaomi.<\/p>\n

    Am descoperit \u0219i un studiu TrendForce citat de c\u0103tre Gizmochina<\/a>. Se refer\u0103 la pia\u021ba de televizoare din prima jum\u0103tate de an din 2025. Pia\u021ba a crescut la 92.5 milioane unit\u0103\u021bi, cre\u0219tere de 2% fa\u021b\u0103 de aceea\u0219i perioad\u0103 din 2024. <\/p>\n

    \"\"\ud83d\udd3aCompanii cu tradi\u021bie nu ajung \u00een top, iar aici m-a\u0219 referi la Sony, Philips \u0219i Panasonic <\/p>\n

      \n
    1. Samsung \u2013 17.9% \u0219i 16.5 milioane unit\u0103\u021bi livrate, nicio evolu\u021bie fa\u021b\u0103 de aceea\u0219i perioad\u0103 din 2024;<\/li>\n
    2. TCL \u2013 15.2% \u0219i 14.08 milioane unit\u0103\u021bi livrate, cre\u0219tere de 12.5%;<\/li>\n
    3. Hisense \u2013 14.9% \u0219i 13.8 milioane unit\u0103\u021bi livrate, cre\u0219tere de 7.3%;<\/li>\n
    4. LG \u2013 12.1% \u0219i 10.8 milioane unit\u0103\u021bi livrate, sc\u0103dere de 1.1%;<\/li>\n
    5. Xiaomi \u2013 5.8% \u0219i 5.39 milioane unit\u0103\u021bi livrate, cre\u0219tere de 1.5%. <\/li>\n<\/ol>\n

      Concluziile sunt clare. Ar putea fi ultimul an \u00een care Samsung domin\u0103 ca \u0219i num\u0103r de unit\u0103\u021bi v\u00e2ndute. \u0218tiu de mai mult timp c\u0103 Samsung nu-\u0219i dore\u0219te s\u0103 fie no. 1 pe unit\u0103\u021bi ci pe valoarea produselor v\u00e2ndute, iar acolo mai au de lucru companiile chineze\u0219ti TCL \u0219i Hisense. <\/p>\n

      TCL \u0219i Hisense au mizat pe segmentul Mini LED, unul ce \u00een\u021beleg c\u0103 are o cre\u0219tere prognozat\u0103 pentru 2025 de 67% fa\u021b\u0103 de 2024 \u2013 12.9 milioane unit\u0103\u021bi. TCL, Hisense \u0219i Xiaomi vor ajunge \u00een jurul a 62% din aceast\u0103 pia\u021b\u0103. M\u0103 uitam pe unele statistici \u0219i TCL + Hisense + Xiaomi au dep\u0103\u0219it Samsung + LG, ceva de neconceput \u00een urm\u0103 cu c\u00e2\u021biva ani. <\/p>\n

      Putem extinde discu\u021bia \u00een rubrica de comentarii. <\/p>\n","protected":false},"excerpt":{"rendered":"Pe pia\u021ba de telefoane mobile, Samsung este lider \u00een ce prive\u0219te num\u0103rul de unit\u0103\u021bi v\u00e2ndute, dar \u0219i ca…\n","protected":false},"author":2,"featured_media":37568,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16],"tags":[3646,41,40,38,39,163,4292,2280,141,124,1873,169],"class_list":{"0":"post-74620","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-tehnologie","8":"tag-lg","9":"tag-ro","10":"tag-romana","11":"tag-romania","12":"tag-romanian","13":"tag-samsung","14":"tag-smart-tv","15":"tag-tcl","16":"tag-technology","17":"tag-tehnologie","18":"tag-televizor","19":"tag-xiaomi"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@ro\/115784370524284114","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/ro\/wp-json\/wp\/v2\/posts\/74620","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/ro\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/ro\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ro\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ro\/wp-json\/wp\/v2\/comments?post=74620"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/ro\/wp-json\/wp\/v2\/posts\/74620\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ro\/wp-json\/wp\/v2\/media\/37568"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/ro\/wp-json\/wp\/v2\/media?parent=74620"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/ro\/wp-json\/wp\/v2\/categories?post=74620"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/ro\/wp-json\/wp\/v2\/tags?post=74620"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}