{"id":96289,"date":"2026-01-21T11:05:06","date_gmt":"2026-01-21T11:05:06","guid":{"rendered":"https:\/\/www.europesays.com\/ro\/96289\/"},"modified":"2026-01-21T11:05:06","modified_gmt":"2026-01-21T11:05:06","slug":"viitorul-oneplus-sub-semnul-intrebarii-oficialii-dezmint-dizolvarea-companiei","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/ro\/96289\/","title":{"rendered":"Viitorul OnePlus, sub semnul \u00eentreb\u0103rii? Oficialii dezmint \u201edizolvarea\u201d companiei"},"content":{"rendered":"<p>Lumea tehnologiei a fost zguduit\u0103 recent de informa\u021bii contradictorii privind viitorul unuia dintre cei mai populari produc\u0103tori de smartphone-uri. Dup\u0103 ce <a href=\"https:\/\/www.androidheadlines.com\/exclusive-oneplus-collapse\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Android Headlines<\/a> a raportat o posibil\u0103 retragere a brandului <a href=\"https:\/\/www.connect.ro\/2022\/01\/11\/oneplus-10-pro-pret-specificatii-lansare-europa\/\" rel=\"nofollow noopener\" target=\"_blank\">OnePlus<\/a> de pe pia\u021b\u0103, similar\u0103 cu ie\u0219irea <a href=\"https:\/\/www.connect.ro\/2022\/01\/26\/lg-a-lansat-un-nou-sundbar-premium-pentru-cinefili-gameri-si-nu-numai\/\" rel=\"nofollow noopener\" target=\"_blank\">LG<\/a> sau <a href=\"https:\/\/www.connect.ro\/2022\/01\/06\/ces-2022-asus-rog-gadgeturi-si-laptopuri-pentru-gameri\/\" rel=\"nofollow noopener\" target=\"_blank\">Asus<\/a> din anumite segmente, reprezentan\u021bii companiei au reac\u021bionat prompt pentru a calma spiritele. Situa\u021bia a escaladat rapid de la rapoarte sumbre privind v\u00e2nz\u0103rile, p\u00e2n\u0103 la o dezmin\u021bire categoric\u0103 venit\u0103 din partea conducerii executive, l\u0103s\u00e2nd utilizatorii \u00eentr-o stare de confuzie.<\/p>\n<p>Specula\u021biile au pornit de la un raport detaliat care sugera c\u0103 <a href=\"https:\/\/www.connect.ro\/2022\/01\/19\/interviu-horia-tecau-connect\/\" rel=\"nofollow noopener\" target=\"_blank\">Oppo<\/a>, compania mam\u0103, ar inten\u021biona s\u0103 \u201eucid\u0103\u201d complet brandul OnePlus din cauza costurilor de dezvoltare care nu mai pot fi justificate. Datele <a href=\"https:\/\/omdia.tech.informa.com\/pr\/2025\/feb\/omdia-global-smartphone-shipments-rebound-with-7point1-percent-growth-in-2024-amid-industry-recovery\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">furnizate de Omdia Research<\/a> au turnat gaz pe foc, indic\u00e2nd o sc\u0103dere a v\u00e2nz\u0103rilor de 20% \u00een anul 2024, ajung\u00e2nd la aproximativ 14 milioane de unit\u0103\u021bi, un contrast puternic fa\u021b\u0103 de cre\u0219terea \u00eenregistrat\u0103 de Oppo \u00een aceea\u0219i perioad\u0103.<\/p>\n<p>Mai mult, situa\u021bia p\u0103rea critic\u0103 la nivel opera\u021bional. Rapoartele indicau c\u0103 mii de retaileri au eliminat produsele OnePlus din ofertele lor fizice \u0219i digitale, motiv\u00e2nd marjele de profit mult prea mici. Dependen\u021ba brandului de pie\u021bele din China \u0219i India, care genereaz\u0103 74% din totalul v\u00e2nz\u0103rilor, a devenit o problem\u0103 structural\u0103, mai ales c\u0103 \u0219i acolo cotele de pia\u021b\u0103 sunt modeste, de 1.6%, respectiv 3.9%. \u00cen acest context sumbru, informa\u021biile despre reducerea drastic\u0103 a personalului (sediul din SUA r\u0103m\u00e2n\u00e2nd cu mai pu\u021bin de 15 angaja\u021bi, iar echipele europene fiind decimate) au p\u0103rut s\u0103 confirme scenariul unui final iminent.<\/p>\n<p>OnePlus nu dispare (\u00eenc\u0103)<\/p>\n<p>\u00cen fa\u021ba acestui val de \u0219tiri negative, OnePlus a adoptat o <a href=\"https:\/\/x.com\/RobinLiuOnePlus\/status\/2013829249690751486\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">pozi\u021bie defensiv\u0103 ferm\u0103<\/a>. Robin Liu, CEO-ul diviziei din India, a intervenit public pentru a demonta specula\u021biile, catalog\u00e2nd raportul ini\u021bial drept \u201efals\u201d \u0219i bazat pe date neverificate. \u00centr-un <a href=\"https:\/\/www.connect.ro\/2022\/01\/27\/mesaj-posta-romana-hackeri-bitdefender\/\" rel=\"nofollow noopener\" target=\"_blank\">mesaj<\/a> direct, acesta a asigurat p\u0103r\u021bile interesate c\u0103 opera\u021biunile de business continu\u0103 absolut normal \u0219i c\u0103 nu exist\u0103 niciun plan de dizolvare a brandului.<\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">I wanted to address some misinformation that has been circulating about OnePlus India and its operations. <br \/>We\u2019re operating as usual and will continue to do so.<br \/>Never Settle. <a href=\"https:\/\/t.co\/eAGA7iy3Xs\" rel=\"nofollow\">pic.twitter.com\/eAGA7iy3Xs<\/a><\/p>\n<p> \u2014 Robin Liu (@RobinLiuOnePlus) <a href=\"https:\/\/twitter.com\/RobinLiuOnePlus\/status\/2013829249690751486?ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">January 21, 2026<\/a><\/p><\/blockquote>\n<p>Compania a emis un comunicat \u00een care \u00eendeamn\u0103 publicul \u0219i partenerii s\u0103 verifice informa\u021biile doar din surse oficiale \u00eenainte de a distribui ceea ce ei numesc \u201eafirma\u021bii nefondate\u201d. Mesajul a fost clar: strategia de business r\u0103m\u00e2ne neschimbat\u0103, iar sloganul \u201eNever Settle\u201d continu\u0103 s\u0103 defineasc\u0103 activitatea produc\u0103torului.<\/p>\n<p>De\u0219i divizia din India a fost vocal\u0103 \u00een a respinge zvonurile, un detaliu important a fost omis din comunicarea de criz\u0103: situa\u021bia din Statele Unite. P\u00e2n\u0103 \u00een acest moment, ramura american\u0103 a companiei nu a oferit un r\u0103spuns oficial la alega\u021biile privind restructur\u0103rile masive sau viitorul incert pe acea pia\u021b\u0103. Aceast\u0103 t\u0103cere, coroborat\u0103 cu informa\u021biile despre reducerea personalului din Europa, sugereaz\u0103 c\u0103, de\u0219i brandul nu dispare global, ar putea trece printr-o reorganizare sever\u0103 \u0219i o restr\u00e2ngere a prezen\u021bei interna\u021bionale.<\/p>\n<p>R\u0103m\u00e2ne de v\u0103zut dac\u0103 lans\u0103rile programate pentru urm\u0103toarele luni, inclusiv modelele aflate deja \u00een dezvoltare, vor reu\u0219i s\u0103 redreseze traiectoria financiar\u0103 a companiei \u0219i s\u0103 pun\u0103 cap\u0103t definitiv specula\u021biilor privind un eventual exit de pe pia\u021ba smartphone-urilor.<\/p>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n","protected":false},"excerpt":{"rendered":"Lumea tehnologiei a fost zguduit\u0103 recent de informa\u021bii contradictorii privind viitorul unuia dintre cei mai populari produc\u0103tori de&hellip;\n","protected":false},"author":2,"featured_media":31505,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16],"tags":[2063,2442,31624,41,40,38,39,340,141,124],"class_list":{"0":"post-96289","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-tehnologie","8":"tag-oneplus","9":"tag-oneplus-15","10":"tag-oppo-strategy","11":"tag-ro","12":"tag-romana","13":"tag-romania","14":"tag-romanian","15":"tag-smartphone","16":"tag-technology","17":"tag-tehnologie"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@ro\/115932766043617728","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/ro\/wp-json\/wp\/v2\/posts\/96289","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/ro\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/ro\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ro\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ro\/wp-json\/wp\/v2\/comments?post=96289"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/ro\/wp-json\/wp\/v2\/posts\/96289\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ro\/wp-json\/wp\/v2\/media\/31505"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/ro\/wp-json\/wp\/v2\/media?parent=96289"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/ro\/wp-json\/wp\/v2\/categories?post=96289"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/ro\/wp-json\/wp\/v2\/tags?post=96289"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}