{"id":102699,"date":"2025-12-11T09:50:12","date_gmt":"2025-12-11T09:50:12","guid":{"rendered":"https:\/\/www.europesays.com\/se\/102699\/"},"modified":"2025-12-11T09:50:12","modified_gmt":"2025-12-11T09:50:12","slug":"kicks-vill-vinna-festivalpubliken-snapchat-blir-nytt-vapen","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/se\/102699\/","title":{"rendered":"Kicks vill vinna festivalpubliken &#8211; Snapchat blir nytt vapen"},"content":{"rendered":"<p>Med fokus p\u00e5 att f\u00f6rena arenaupplevelsen med mobil interaktion g\u00e5r sk\u00f6nhetskedjan in och st\u00f6ttar folkfesten f\u00f6r andra \u00e5ret i rad. M\u00e5ls\u00e4ttningen \u00e4r att driva engagemang genom hela kundresan, och detta genom att kombinera k\u00f6pt media, kampanjer i egna kanaler och fysisk n\u00e4rvaro. Under konceptet \u201dSteal the Show\u201d ska varum\u00e4rket synas b\u00e5de p\u00e5 arenor i storst\u00e4derna och via butiksevent i festivalst\u00e4derna.<\/p>\n<p>En teknisk nyhet i \u00e5rets aktivering \u00e4r satsningen p\u00e5 plattformen Snapchat. Kicks lanserar en interaktiv lins baserad p\u00e5 Augmented Reality (AR) f\u00f6r att flytta kampanjens visuella uttryck direkt till bes\u00f6karnas mobiler. Greppet syftar till att \u00f6ka delbarheten och st\u00e4rka den digitala kopplingen till varum\u00e4rket under evenemanget.<\/p>\n<blockquote>\n<p>Vi \u00e4r stolta \u00f6ver att \u00e5terigen vara en del av Melodifestivalturn\u00e9n. I \u00e5r siktar vi p\u00e5 att skapa upplevelser som verkligen stannar kvar, fyllda av neon, glow och beauty, s\u00e4ger Charlotte Larsson, Head of Brand &amp; Media p\u00e5 Kicks.<\/p>\n<\/blockquote>\n<p>F\u00f6r att f\u00f6rl\u00e4nga upplevelsen fr\u00e5n arenan till handeln involveras \u00e4ven externa varum\u00e4rken. Aktiveringarna sker prim\u00e4rt i nyckelbutiker i k\u00f6pcentrum som Mall of Scandinavia och Emporia, men skalas \u00e4ven ut till de \u00e5tta st\u00f6rsta butikerna p\u00e5 \u00f6vriga turn\u00e9orter. Strategin \u00e4r att skapa en s\u00f6ml\u00f6s \u00f6verg\u00e5ng mellan digital exponering, arenaupplevelse och det fysiska kundm\u00f6tet i butik.<\/p>\n","protected":false},"excerpt":{"rendered":"Med fokus p\u00e5 att f\u00f6rena arenaupplevelsen med mobil interaktion g\u00e5r sk\u00f6nhetskedjan in och st\u00f6ttar folkfesten f\u00f6r andra \u00e5ret&hellip;\n","protected":false},"author":2,"featured_media":102700,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[66],"tags":[11675,11676,4050,80,78,79,34,4545,31,33,32,30,81,84,83,82],"class_list":{"0":"post-102699","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-vetenskap-och-teknik","8":"tag-augmented-reality","9":"tag-kicks","10":"tag-melodifestivalen","11":"tag-science","12":"tag-science-and-technology","13":"tag-scienceandtechnology","14":"tag-se","15":"tag-snapchat","16":"tag-svenska","17":"tag-sverige","18":"tag-sweden","19":"tag-swedish","20":"tag-technology","21":"tag-teknik","22":"tag-vetenskap","23":"tag-vetenskapteknik"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@se\/115700316433711518","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/se\/wp-json\/wp\/v2\/posts\/102699","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/se\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/se\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/se\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/se\/wp-json\/wp\/v2\/comments?post=102699"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/se\/wp-json\/wp\/v2\/posts\/102699\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/se\/wp-json\/wp\/v2\/media\/102700"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/se\/wp-json\/wp\/v2\/media?parent=102699"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/se\/wp-json\/wp\/v2\/categories?post=102699"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/se\/wp-json\/wp\/v2\/tags?post=102699"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}