{"id":110902,"date":"2025-12-19T09:28:16","date_gmt":"2025-12-19T09:28:16","guid":{"rendered":"https:\/\/www.europesays.com\/se\/110902\/"},"modified":"2025-12-19T09:28:16","modified_gmt":"2025-12-19T09:28:16","slug":"ingen-tydlig-juleffekt-i-modehandeln-hittills","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/se\/110902\/","title":{"rendered":"Ingen tydlig juleffekt i modehandeln hittills"},"content":{"rendered":"<p>                            <img decoding=\"async\" src=\"https:\/\/www.europesays.com\/se\/wp-content\/uploads\/2025\/12\/65276513-698a-4f98-81fb-69895a9f6d23-w_643_h_430_crop.png\" alt=\"F\u00f6rs\u00e4ljningen inom modehandeln minskade under inledningen av december.\" class=\"w-full aspect-3\/2 object-cover mt-24 desk:mt-64 mb-24 desk:mb-64\"\/><\/p>\n<p>Under perioden 1\u201316 december minskade kl\u00e4df\u00f6rs\u00e4ljningen med 8,4 procent, medan skof\u00f6rs\u00e4ljningen f\u00f6ll med 22,6 procent j\u00e4mf\u00f6rt med samma period f\u00f6rra \u00e5ret.\u00a0<\/p>\n<p>\u2013 Det \u00e4r tydligt att den skjuts i f\u00f6rs\u00e4ljningen som vi hade hoppats p\u00e5 har uteblivit. Mycket tyder p\u00e5 att en stor del av julhandeln har tidigarelagts i \u00e5r, d\u00e5 m\u00e5nga valde att handla under Black Month i november. Samtidigt ska man komma ih\u00e5g att vi fortfarande har m\u00e5nga viktiga f\u00f6rs\u00e4ljningsdagar kvar, b\u00e5de de sista dagarna f\u00f6re jul och under mellandagsrean, som blir avg\u00f6rande f\u00f6r hur f\u00f6rs\u00e4ljningen till slut landar, s\u00e4ger Sofia Larsen, vd Svensk Handel.\u00a0<\/p>\n<p>F\u00f6rs\u00e4ljningen minskade b\u00e5de i fysiska butiker och online, och nedg\u00e5ngen g\u00e4ller s\u00e5v\u00e4l kl\u00e4d- som skohandeln. Kl\u00e4df\u00f6rs\u00e4ljningen minskade 6,6 % i den fysiska handeln och 12,6 % online, medan skof\u00f6rs\u00e4ljningen minskade 21,9 % respektive 25,3 % j\u00e4mf\u00f6rt med samma period f\u00f6rra \u00e5ret.\u00a0<\/p>\n<p>\u2013 De svaga siffrorna speglar ett fortsatt utmanande l\u00e4ge f\u00f6r modef\u00f6retagen, d\u00e4r flera faktorer samverkar. Ut\u00f6ver att delar av julhandeln tycks ha tidigarelagts till november p\u00e5verkar \u00e4ven v\u00e4derf\u00f6rh\u00e5llanden f\u00f6rs\u00e4ljningen inom modehandeln. Det milda v\u00e4dret minskar efterfr\u00e5gan p\u00e5 s\u00e4songsvaror, som exempelvis ytterplagg, s\u00e4ger Sofia Larsen.\u00a0<\/p>\n<p>Siffrorna avser december m\u00e5nads f\u00f6rsta h\u00e4lft, medan en betydande del av julhandeln fortfarande \u00e5terst\u00e5r. Den samlade f\u00f6rs\u00e4ljningsutvecklingen f\u00f6r hela december redovisas i Stilindex i januari.\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"Under perioden 1\u201316 december minskade kl\u00e4df\u00f6rs\u00e4ljningen med 8,4 procent, medan skof\u00f6rs\u00e4ljningen f\u00f6ll med 22,6 procent j\u00e4mf\u00f6rt med samma&hellip;\n","protected":false},"author":2,"featured_media":110903,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[65],"tags":[72,70,71,34,31,33,32,30],"class_list":{"0":"post-110902","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-ekonomi","8":"tag-business","9":"tag-economy","10":"tag-ekonomi","11":"tag-se","12":"tag-svenska","13":"tag-sverige","14":"tag-sweden","15":"tag-swedish"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@se\/115745528773805914","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/se\/wp-json\/wp\/v2\/posts\/110902","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/se\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/se\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/se\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/se\/wp-json\/wp\/v2\/comments?post=110902"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/se\/wp-json\/wp\/v2\/posts\/110902\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/se\/wp-json\/wp\/v2\/media\/110903"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/se\/wp-json\/wp\/v2\/media?parent=110902"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/se\/wp-json\/wp\/v2\/categories?post=110902"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/se\/wp-json\/wp\/v2\/tags?post=110902"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}