{"id":119999,"date":"2025-12-29T16:38:21","date_gmt":"2025-12-29T16:38:21","guid":{"rendered":"https:\/\/www.europesays.com\/se\/119999\/"},"modified":"2025-12-29T16:38:21","modified_gmt":"2025-12-29T16:38:21","slug":"second-hand-forsaljningen-okade-i-november-uppsving-for-fysiska-butiker","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/se\/119999\/","title":{"rendered":"Second hand-f\u00f6rs\u00e4ljningen \u00f6kade i november \u2013 uppsving f\u00f6r fysiska butiker"},"content":{"rendered":"<p>\n                            Second hand-f\u00f6rs\u00e4ljningen \u00f6kade med cirka 4 procent i november j\u00e4mf\u00f6rt med samma m\u00e5nad i fjol och uppgick till knappt 1,3 miljarder kronor. Samtidigt \u00e4r f\u00f6rs\u00e4ljningen hittills i \u00e5r, januari\u2013november, drygt 4 procent l\u00e4gre \u00e4n motsvarande period f\u00f6rra \u00e5ret.\n                        <\/p>\n<p>                            <img decoding=\"async\" src=\"https:\/\/www.europesays.com\/se\/wp-content\/uploads\/2025\/12\/456d307f-f2ac-4503-a118-112afda062f3-w_643_h_430_crop.jpg\" alt=\"Den fysiska second hand-handeln \u00f6kade i november.\" class=\"w-full aspect-3\/2 object-cover mt-24 desk:mt-64 mb-24 desk:mb-64\"\/><\/p>\n<p>\u2013 Uppg\u00e5ngen i november \u00e4r ett v\u00e4lkommet tecken, \u00e4ven om det sammantaget har varit ett \u00e5r d\u00e4r second hand-f\u00f6rs\u00e4ljningen varit svagare \u00e4n i fjol. Samtidigt \u00e4r det viktigt att komma ih\u00e5g att variationer kan f\u00f6rekomma fr\u00e5n \u00e5r till \u00e5r. Vi ser second hand som en stark framtidsbransch, s\u00e4ger Maria Mikkonen, chefsekonom p\u00e5 Svensk Handel.\u00a0<\/p>\n<p>Utvecklingen skiljer sig mellan de olika f\u00f6rs\u00e4ljningskanalerna. Second hand-f\u00f6rs\u00e4ljningen p\u00e5 n\u00e4tet minskade med cirka 10 procent i november j\u00e4mf\u00f6rt med i fjol. Samtidigt \u00f6kade den fysiska second hand-handeln kraftigt och steg med 45 procent till cirka 450 miljoner kronor. Trots uppg\u00e5ngen \u00e4r den fysiska f\u00f6rs\u00e4ljningen hittills i \u00e5r omkring 10 procent l\u00e4gre \u00e4n motsvarande period f\u00f6rra \u00e5ret.<\/p>\n<p>\u2013 I november s\u00e5g vi ett tydligt skifte d\u00e4r fler valde att handla second hand i fysisk butik, samtidigt som f\u00f6rs\u00e4ljningen p\u00e5 n\u00e4tet minskade. Det visar hur konsumenterna r\u00f6r sig mellan de olika kanalerna och att de kompletterar varandra, s\u00e4ger Maria Mikkonen.<\/p>\n<p>Mode \u00e4r fortsatt den starkaste produktkategorin inom second hand. I november \u00f6kade f\u00f6rs\u00e4ljningen av second hand-mode med 26 procent j\u00e4mf\u00f6rt med i fjol och uppgick till 417 miljoner kronor.<\/p>\n<p>\u2013 F\u00f6r m\u00e5nga konsumenter \u00e4r second hand inte l\u00e4ngre ett alternativ, utan ett f\u00f6rstahandsval. Inte minst inom mode, d\u00e4r begagnat b\u00e5de k\u00e4nns smart, prisv\u00e4rt och mer h\u00e5llbart, s\u00e4ger Maria Mikkonen.<\/p>\n","protected":false},"excerpt":{"rendered":"Second hand-f\u00f6rs\u00e4ljningen \u00f6kade med cirka 4 procent i november j\u00e4mf\u00f6rt med samma m\u00e5nad i fjol och uppgick till&hellip;\n","protected":false},"author":2,"featured_media":120000,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[22,23,26,27,17,21,24,25,28,29,15,16,18,34,31,33,32,30,19,20],"class_list":{"0":"post-119999","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-rubriker","8":"tag-breaking-news","9":"tag-breakingnews","10":"tag-featured-news","11":"tag-featurednews","12":"tag-headlines","13":"tag-huvudnyheter","14":"tag-latest-news","15":"tag-latestnews","16":"tag-main-news","17":"tag-mainnews","18":"tag-news","19":"tag-nyheter","20":"tag-rubriker","21":"tag-se","22":"tag-svenska","23":"tag-sverige","24":"tag-sweden","25":"tag-swedish","26":"tag-top-stories","27":"tag-topstories"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@se\/115803842313806765","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/se\/wp-json\/wp\/v2\/posts\/119999","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/se\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/se\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/se\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/se\/wp-json\/wp\/v2\/comments?post=119999"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/se\/wp-json\/wp\/v2\/posts\/119999\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/se\/wp-json\/wp\/v2\/media\/120000"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/se\/wp-json\/wp\/v2\/media?parent=119999"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/se\/wp-json\/wp\/v2\/categories?post=119999"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/se\/wp-json\/wp\/v2\/tags?post=119999"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}