{"id":137354,"date":"2026-01-15T17:36:10","date_gmt":"2026-01-15T17:36:10","guid":{"rendered":"https:\/\/www.europesays.com\/se\/137354\/"},"modified":"2026-01-15T17:36:10","modified_gmt":"2026-01-15T17:36:10","slug":"marknaden-overdriver-spotify-effekten-kop-sb1-markets","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/se\/137354\/","title":{"rendered":"MARKNADEN \u00d6VERDRIVER SPOTIFY-EFFEKTEN, K\u00d6P &#8211; SB1 MARKETS"},"content":{"rendered":"<p class=\"font-sans text-base text-text-main dark:text-text-main-dark font-normal leading-[1.4]\">STOCKHOLM (Nyhetsbyr\u00e5n Direkt) Ljudstr\u00f6mningsj\u00e4tten Spotifys int\u00e5g i Norden har pressat aktien i det b\u00f6rsnoterade ljudboksf\u00f6retaget Storytel, men investmentbanken SB1 Markets bed\u00f6mer att marknaden \u00f6verdriver effekten.<\/p>\n<p class=\"font-sans text-base text-text-main dark:text-text-main-dark font-normal leading-[1.4]\">Det framg\u00e5r av en analys daterad p\u00e5 onsdagskv\u00e4llen d\u00e4r banken inleder bevakning av Storytel-aktien med rekommendationen k\u00f6p och riktkursen 112 kronor, vilket var 36 procent h\u00f6gre \u00e4n onsdagens st\u00e4ngningskurs som var 82:50 kronor.<\/p>\n<p class=\"font-sans text-base text-text-main dark:text-text-main-dark font-normal leading-[1.4]\">Storytel ligger enligt SB1 Markets i frontlinjen inom str\u00f6mning av ljudb\u00f6cker med en ledande marknadsposition i Norden och starka positioner i utvalda europeiska marknader. D\u00e4rut\u00f6ver har koncernen en betydande f\u00f6rlagsverksamhet med runt 30 procent marknadsandel i Sverige genom f\u00f6rlag som Norstedts, Lind &amp; Co samt Rab\u00e9n &amp; Sj\u00f6gren.<\/p>\n<p class=\"font-sans text-base text-text-main dark:text-text-main-dark font-normal leading-[1.4]\">&#8221;Vi bed\u00f6mer att marknaden underskattar v\u00e4rdet av s\u00e4krade inneh\u00e5llsr\u00e4ttigheter, som i praktiken utg\u00f6r en knapp resurs och blir s\u00e4rskilt v\u00e4rdefull i ljuset av Spotifys etablering i Norden&#8221;, skriver SB1 Markets.<\/p>\n<p class=\"font-sans text-base text-text-main dark:text-text-main-dark font-normal leading-[1.4]\">Storytel-aktien var p\u00e5 torsdagseftermiddagen upp 3 procent till 85 kronor p\u00e5 Stockholmsb\u00f6rsen. F\u00f6r att n\u00e5 bankens riktkurs p\u00e5 112 kronor beh\u00f6ver Storytel enligt banken visa att ljudboksbolaget kan vara fortsatt konkurrenskraftigt i en marknad d\u00e4r globala teknikj\u00e4ttar \u00e4r n\u00e4rvarande.<\/p>\n<p class=\"font-sans text-base text-text-main dark:text-text-main-dark font-normal leading-[1.4]\">&#8221;Vi bed\u00f6mer att utfall i linje med v\u00e5ra prognoser, som redan ligger under konsensus, \u00e4r tillr\u00e4ckliga f\u00f6r att \u00f6verbrygga v\u00e4rderingsgapet. D\u00e4rut\u00f6ver finns ytterligare uppsida om det kommande kassafl\u00f6det kan anv\u00e4ndas till strategiska f\u00f6rv\u00e4rv, annan v\u00e4rdeskapande kapitalallokering eller om prisjusteringarna blir mer omfattande \u00e4n vi antar i nul\u00e4get&#8221;, resonerar SB1 Markets.<\/p>\n<p class=\"font-sans text-base text-text-main dark:text-text-main-dark font-normal leading-[1.4]\">Den nordiska investmentbanken SB1 Markets etablerades nyligen av Swedbank och norska Sparebank 1. Swedbank fick en \u00e4garandel p\u00e5 20 procent.<\/p>\n<p class=\"font-sans text-base text-text-main dark:text-text-main-dark font-normal leading-[1.4]\">Johan Lind +46 8 5191 7954<\/p>\n<p class=\"font-sans text-base text-text-main dark:text-text-main-dark font-normal leading-[1.4]\">Nyhetsbyr\u00e5n Direkt<\/p>\n","protected":false},"excerpt":{"rendered":"STOCKHOLM (Nyhetsbyr\u00e5n Direkt) Ljudstr\u00f6mningsj\u00e4tten Spotifys int\u00e5g i Norden har pressat aktien i det b\u00f6rsnoterade ljudboksf\u00f6retaget Storytel, men investmentbanken&hellip;\n","protected":false},"author":2,"featured_media":119816,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[65],"tags":[72,70,71,34,31,33,32,30],"class_list":{"0":"post-137354","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-ekonomi","8":"tag-business","9":"tag-economy","10":"tag-ekonomi","11":"tag-se","12":"tag-svenska","13":"tag-sverige","14":"tag-sweden","15":"tag-swedish"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@se\/115900329655060443","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/se\/wp-json\/wp\/v2\/posts\/137354","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/se\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/se\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/se\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/se\/wp-json\/wp\/v2\/comments?post=137354"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/se\/wp-json\/wp\/v2\/posts\/137354\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/se\/wp-json\/wp\/v2\/media\/119816"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/se\/wp-json\/wp\/v2\/media?parent=137354"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/se\/wp-json\/wp\/v2\/categories?post=137354"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/se\/wp-json\/wp\/v2\/tags?post=137354"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}