{"id":151716,"date":"2026-01-30T21:56:53","date_gmt":"2026-01-30T21:56:53","guid":{"rendered":"https:\/\/www.europesays.com\/se\/151716\/"},"modified":"2026-01-30T21:56:53","modified_gmt":"2026-01-30T21:56:53","slug":"lyko-rasar-pa-borsen-men-vdn-hyllas-for-oppenheten","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/se\/151716\/","title":{"rendered":"Lyko rasar p\u00e5 b\u00f6rsen \u2013 men VD:n hyllas f\u00f6r \u00f6ppenheten"},"content":{"rendered":"<p>Kort svar: nej<\/p>\n<p class=\"font-sans text-base text-text-main dark:text-text-main-dark font-normal leading-[1.4]\">&#8221;Det korta svaret \u00e4r nej. Men har man b\u00e4ring f\u00f6r det \u00e4r svaret ja.&#8221;<\/p>\n<p class=\"font-sans text-base text-text-main dark:text-text-main-dark font-normal leading-[1.4]\">Det menar Casper T. Schaber.<\/p>\n<p class=\"font-sans text-base text-text-main dark:text-text-main-dark font-normal leading-[1.4]\">&#8221;Tittar man p\u00e5 Rickard Lyko har han en l\u00e5ng historia av att ha en extremt transparent kommunikationsstil.&#8221;<\/p>\n<p class=\"font-sans text-base text-text-main dark:text-text-main-dark font-normal leading-[1.4]\">Enligt mediestrategen skapar det en trov\u00e4rdighet som g\u00f6r att inl\u00e4gget uppfattas v\u00e4ldigt genuint. Under n\u00e4stan tv\u00e5 decennier har grundaren byggt upp Lyko, och ser sig som en kulturb\u00e4rare p\u00e5 f\u00f6retaget.<\/p>\n<p class=\"font-sans text-base text-text-main dark:text-text-main-dark font-normal leading-[1.4]\">P\u00e5 LinkedIn kallar sig Rickard Lyko fortfarande f\u00f6r lagerarbetare.<\/p>\n<p class=\"font-sans text-base text-text-main dark:text-text-main-dark font-normal leading-[1.4]\">&#8221;Hade man kommunicerat s\u00e5 h\u00e4r som en b\u00f6rs-VD som varit v\u00e4ldigt osynlig tidigare tror jag att reaktionerna hade blivit ganska annorlunda&#8221;, s\u00e4ger Casper T. Schaber, och forts\u00e4tter:<\/p>\n<p class=\"font-sans text-base text-text-main dark:text-text-main-dark font-normal leading-[1.4]\">&#8221;Det \u00e4r inte ett generellt r\u00e5d att kommunicera som Rickard Lyko. Om man ska g\u00f6ra det s\u00e5 beh\u00f6ver man bottna i det p\u00e5 riktigt.&#8221;<\/p>\n","protected":false},"excerpt":{"rendered":"Kort svar: nej &#8221;Det korta svaret \u00e4r nej. Men har man b\u00e4ring f\u00f6r det \u00e4r svaret ja.&#8221; Det&hellip;\n","protected":false},"author":2,"featured_media":151717,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[65],"tags":[72,70,71,14181,34,31,33,32,30],"class_list":["post-151716","post","type-post","status-publish","format-standard","has-post-thumbnail","category-ekonomi","tag-business","tag-economy","tag-ekonomi","tag-lyko-group","tag-se","tag-svenska","tag-sverige","tag-sweden","tag-swedish"],"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@se\/115986290610914091","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/se\/wp-json\/wp\/v2\/posts\/151716","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/se\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/se\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/se\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/se\/wp-json\/wp\/v2\/comments?post=151716"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/se\/wp-json\/wp\/v2\/posts\/151716\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/se\/wp-json\/wp\/v2\/media\/151717"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/se\/wp-json\/wp\/v2\/media?parent=151716"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/se\/wp-json\/wp\/v2\/categories?post=151716"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/se\/wp-json\/wp\/v2\/tags?post=151716"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}