{"id":214418,"date":"2026-04-10T12:07:38","date_gmt":"2026-04-10T12:07:38","guid":{"rendered":"https:\/\/www.europesays.com\/se\/214418\/"},"modified":"2026-04-10T12:07:38","modified_gmt":"2026-04-10T12:07:38","slug":"omsatter-15-miljarder-i-manaden-kommer-paverka-butiksstrukturen","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/se\/214418\/","title":{"rendered":"Oms\u00e4tter 1,5 miljarder i m\u00e5naden: ”Kommer p\u00e5verka butiksstrukturen”"},"content":{"rendered":"

Enligt Sveriges Apoteksf\u00f6renings nya branschrapport f\u00f6r 2026 utg\u00f6r e-handeln nu 26 procent av den totala marknaden. Tillv\u00e4xttakten f\u00f6r e-handelskanalen uppgick till drygt 18 procent i v\u00e4rde under 2025. \u00c4ven om detta \u00e4r en inbromsning j\u00e4mf\u00f6rt med f\u00f6reg\u00e5ende \u00e5rs tillv\u00e4xt p\u00e5 n\u00e4rmare 20 procent, \u00e4r det h\u00f6gre \u00e4n den fysiska handelns v\u00e4rdetillv\u00e4xt p\u00e5 tv\u00e5 procent f\u00f6r samma period. Den snabba tillv\u00e4xten online p\u00e5verkar marknadens struktur, och rapporten konstaterar:<\/p>\n

\n

Branschen har nu antagligen n\u00e5tt en niv\u00e5 d\u00e4r omfattningen av e-handeln kommer f\u00e5 en inverkan p\u00e5 den fysiska butiksstrukturen under kommande \u00e5r.<\/p>\n<\/blockquote>\n

F\u00f6rs\u00e4ljningen online skiljer sig fr\u00e5n de fysiska butikerna n\u00e4r det g\u00e4ller vilka varor som konsumenterna best\u00e4ller. Sett till f\u00f6rs\u00e4ljningsv\u00e4rde \u00e4r receptbelagda l\u00e4kemedel det st\u00f6rsta segmentet inom e-handeln och st\u00e5r f\u00f6r 53 procent av oms\u00e4ttningen.<\/p>\n

Om man ist\u00e4llet ser till volym, m\u00e4tt i antal s\u00e5lda f\u00f6rpackningar, dominerar kategorin \u00f6vriga varor med 65 procent. E-handeln kan erbjuda en st\u00f6rre sortimentsbredd av dessa varor till konkurrenskraftiga priser, vilket har lett till en kanalf\u00f6rskjutning d\u00e4r f\u00f6rs\u00e4ljningen av \u00f6vriga varor nu \u00e4r st\u00f6rre i de digitala kanalerna \u00e4n i de fysiska butikerna.<\/p>\n

”Mycket anstr\u00e4ngd”<\/p>\n

Trots e-handelns tillv\u00e4xt \u00e4r den \u00f6vergripande l\u00f6nsamheten i apoteksbranschen l\u00e5g. Den totala apoteksmarknaden omsatte 90 miljarder kronor under 2025, varav \u00f6ppenv\u00e5rdsmarknaden stod f\u00f6r 75 miljarder kronor.<\/p>\n

R\u00f6relsemarginalen f\u00f6r apoteken f\u00f6rb\u00e4ttrades n\u00e5got under \u00e5ret men uppgick \u00e4nd\u00e5 endast till 2,3 procent. I dagsl\u00e4get best\u00e5r den svenska marknaden av 1 400 fysiska \u00f6ppenv\u00e5rdsapotek och sju renodlade e-handelsapotek.<\/p>\n

Sveriges Apoteksf\u00f6renings vd Johan Wall\u00e9r kommenterar utmaningarna i rapporten<\/a>:<\/p>\n

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Branschen befinner sig i en mycket anstr\u00e4ngd ekonomisk situation.<\/p>\n<\/blockquote>\n","protected":false},"excerpt":{"rendered":"Enligt Sveriges Apoteksf\u00f6renings nya branschrapport f\u00f6r 2026 utg\u00f6r e-handeln nu 26 procent av den totala marknaden. Tillv\u00e4xttakten f\u00f6r…\n","protected":false},"author":2,"featured_media":214419,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[65],"tags":[2001,72,70,71,17262,34,31,33,17263,32,30],"class_list":{"0":"post-214418","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-ekonomi","8":"tag-apotek","9":"tag-business","10":"tag-economy","11":"tag-ekonomi","12":"tag-natapotek","13":"tag-se","14":"tag-svenska","15":"tag-sverige","16":"tag-sveriges-apoteksforening","17":"tag-sweden","18":"tag-swedish"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@se\/116380332622790564","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/se\/wp-json\/wp\/v2\/posts\/214418","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/se\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/se\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/se\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/se\/wp-json\/wp\/v2\/comments?post=214418"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/se\/wp-json\/wp\/v2\/posts\/214418\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/se\/wp-json\/wp\/v2\/media\/214419"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/se\/wp-json\/wp\/v2\/media?parent=214418"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/se\/wp-json\/wp\/v2\/categories?post=214418"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/se\/wp-json\/wp\/v2\/tags?post=214418"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}