{"id":216833,"date":"2026-04-13T17:26:12","date_gmt":"2026-04-13T17:26:12","guid":{"rendered":"https:\/\/www.europesays.com\/se\/216833\/"},"modified":"2026-04-13T17:26:12","modified_gmt":"2026-04-13T17:26:12","slug":"godischef-ska-lyfta-novo-nordisk-i-usa","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/se\/216833\/","title":{"rendered":"Godischef ska lyfta Novo Nordisk i USA"},"content":{"rendered":"<p>Mars, Snickers och Ozempic<\/p>\n<p class=\"font-sans text-base text-text-main dark:text-text-main-dark font-normal leading-[1.4]\">Ett tydligt steg f\u00f6r att st\u00e4rka bolagets kompetens inom marknadsf\u00f6ring mot konsument togs i slutet av f\u00f6rra m\u00e5naden. D\u00e5 rekryterades\u00a0<strong>Poul Weihrauch\u00a0<\/strong>till styrelsen.<\/p>\n<p class=\"font-sans text-base text-text-main dark:text-text-main-dark font-normal leading-[1.4]\">Han \u00e4r VD f\u00f6r godisbj\u00e4ssen\u00a0<strong>Mars<\/strong>, som f\u00f6rutom den k\u00e4nda chokladen \u00e4ger varum\u00e4rkena Snickers, M&amp;M och \u2013 sedan ett f\u00f6rv\u00e4rv 2025 \u2013\u00a0<strong>Kellanova<\/strong>\u00a0med chipsen Pringles i sitt sortiment. Ut\u00f6ver konfektyr har bolaget ocks\u00e5 en stor verksamhet inom djurv\u00e5rd.<\/p>\n<p class=\"font-sans text-base text-text-main dark:text-text-main-dark font-normal leading-[1.4]\">En godischef p\u00e5 ett viktminskningsbolag kan framst\u00e5 paradoxalt, men Mars har varit framg\u00e5ngsrikt i marknadsf\u00f6ringen av sina produkter \u2013 och Poul Weihrauchs uppdrag ska bli att st\u00e4rka just konsumentengagemanget.<\/p>\n<p class=\"font-sans text-base text-text-main dark:text-text-main-dark font-normal leading-[1.4]\">Han tr\u00e4der in som \u201cstyrelseobservat\u00f6r\u201d. Det inneb\u00e4r att han inte officiellt \u00e4r styrelseledamot med r\u00e4tt att r\u00f6sta, utan i st\u00e4llet deltar p\u00e5 m\u00f6ten och diskussioner.<\/p>\n","protected":false},"excerpt":{"rendered":"Mars, Snickers och Ozempic Ett tydligt steg f\u00f6r att st\u00e4rka bolagets kompetens inom marknadsf\u00f6ring mot konsument togs i&hellip;\n","protected":false},"author":2,"featured_media":216834,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[65],"tags":[72,70,71,6631,4351,1206,34,31,33,32,30],"class_list":["post-216833","post","type-post","status-publish","format-standard","has-post-thumbnail","category-ekonomi","tag-business","tag-economy","tag-ekonomi","tag-eli-lilly","tag-genmab","tag-novo-nordisk","tag-se","tag-svenska","tag-sverige","tag-sweden","tag-swedish"],"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@se\/116398573857601037","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/se\/wp-json\/wp\/v2\/posts\/216833","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/se\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/se\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/se\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/se\/wp-json\/wp\/v2\/comments?post=216833"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/se\/wp-json\/wp\/v2\/posts\/216833\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/se\/wp-json\/wp\/v2\/media\/216834"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/se\/wp-json\/wp\/v2\/media?parent=216833"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/se\/wp-json\/wp\/v2\/categories?post=216833"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/se\/wp-json\/wp\/v2\/tags?post=216833"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}