{"id":247311,"date":"2026-05-15T20:51:47","date_gmt":"2026-05-15T20:51:47","guid":{"rendered":"https:\/\/www.europesays.com\/se\/247311\/"},"modified":"2026-05-15T20:51:47","modified_gmt":"2026-05-15T20:51:47","slug":"lvmh-to-exit-marc-jacobs-brand-in-deal-with-whp-global-g-iii-apparel","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/se\/247311\/","title":{"rendered":"LVMH to Exit Marc Jacobs Brand in Deal with WHP Global, G-III Apparel"},"content":{"rendered":"<p class=\"font-sans text-base text-text-main dark:text-text-main-dark font-normal leading-[1.4]\">04:03 AM EDT, 05\/15\/2026 (MT Newswires) &#8212; LVMH Mo\u00ebt Hennessy &#8211; Louis Vuitton (MC.PA) on Thursday entered a definitive sale agreement for the Marc Jacobs brand with G-III Apparel Group and brand management firm WHP Global.<\/p>\n<p class=\"font-sans text-base text-text-main dark:text-text-main-dark font-normal leading-[1.4]\">Under the deal, American fashion company G-III Apparel and WHP Global will establish a 50-50 joint venture that will own the intellectual property of Marc Jacobs. While the financial terms were not disclosed, details from a G-III Apparel regulatory filing showed that the JV partners each plan to contribute up to $425 million toward the transaction.<\/p>\n<p class=\"font-sans text-base text-text-main dark:text-text-main-dark font-normal leading-[1.4]\">The move comes on the back of a Financial Times report published on May 5, claiming the French luxury retail group is evaluating the sale of &#8221;mainly underperforming&#8221;brands and minority interests as part of efforts to manage costs amid a period of softer demand. LVMH has owned a majority stake in Marc Jacobs since 1997.<\/p>\n<p class=\"font-sans text-base text-text-main dark:text-text-main-dark font-normal leading-[1.4]\">The transaction is expected to close before the end of 2026. G-III Apparel will then purchase the operating business from the joint venture, while WHP Global will manage licensing.<\/p>\n<p class=\"font-sans text-base text-text-main dark:text-text-main-dark font-normal leading-[1.4]\">Marc Jacobs will retain his position as founder and creative director.<\/p>\n<p class=\"font-sans text-base text-text-main dark:text-text-main-dark font-normal leading-[1.4]\">By Friday midday, LVMH&#8217;s Paris-listed stock more than 1% down.<\/p>\n","protected":false},"excerpt":{"rendered":"04:03 AM EDT, 05\/15\/2026 (MT Newswires) &#8212; LVMH Mo\u00ebt Hennessy &#8211; Louis Vuitton (MC.PA) on Thursday entered a&hellip;\n","protected":false},"author":2,"featured_media":218265,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[65],"tags":[72,70,71,3270,34,31,33,32,30],"class_list":{"0":"post-247311","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-ekonomi","8":"tag-business","9":"tag-economy","10":"tag-ekonomi","11":"tag-lvmh","12":"tag-se","13":"tag-svenska","14":"tag-sverige","15":"tag-sweden","16":"tag-swedish"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@se\/116580573874193701","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/se\/wp-json\/wp\/v2\/posts\/247311","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/se\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/se\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/se\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/se\/wp-json\/wp\/v2\/comments?post=247311"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/se\/wp-json\/wp\/v2\/posts\/247311\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/se\/wp-json\/wp\/v2\/media\/218265"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/se\/wp-json\/wp\/v2\/media?parent=247311"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/se\/wp-json\/wp\/v2\/categories?post=247311"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/se\/wp-json\/wp\/v2\/tags?post=247311"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}