{"id":257778,"date":"2026-05-27T14:07:12","date_gmt":"2026-05-27T14:07:12","guid":{"rendered":"https:\/\/www.europesays.com\/se\/257778\/"},"modified":"2026-05-27T14:07:12","modified_gmt":"2026-05-27T14:07:12","slug":"kina-anvander-influencers-for-att-forandra-sin-globala-image","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/se\/257778\/","title":{"rendered":"Kina anv\u00e4nder influencers f\u00f6r att f\u00f6r\u00e4ndra sin globala image"},"content":{"rendered":"<p>I st\u00e4llet f\u00f6r traditionell propaganda satsar landet allt mer p\u00e5 influencers, sociala medier och spektakul\u00e4ra bilder av h\u00f6gteknologiska megast\u00e4der f\u00f6r att f\u00f6r\u00e4ndra hur unga m\u00e4nniskor ser p\u00e5 landet. <\/p>\n<p>S\u00e4rskilt Generation Z st\u00e5r i fokus n\u00e4r kinesiska myndigheter f\u00f6rs\u00f6ker skapa en ny ber\u00e4ttelse om modernitet, innovation och framtidstro.<\/p>\n<p>Och strategin verkar fungera.<\/p>\n<p>P\u00e5 TikTok och Instagram sprids nu videor fr\u00e5n kinesiska st\u00e4der som Chongqing, Shanghai och Shenzhen d\u00e4r neonupplysta skyskrapor, h\u00f6ghastighetst\u00e5g och robotteknik presenteras n\u00e4stan som scener ur en science fiction film.<\/p>\n<p>Samtidigt b\u00f6rjar \u00e4ven flera v\u00e4sterl\u00e4ndska finansprofiler beskriva Kina som mer l\u00e5ngsiktigt och f\u00f6ruts\u00e4gbart \u00e4n USA i ekonomiska fr\u00e5gor. <\/p>\n<p>JPMorgans vd <strong>Jamie Dimon<\/strong> sade nyligen att Kina uppfattas som \u201c<a href=\"https:\/\/www.dagensps.se\/bors-finans\/dimon-kina-ar-mer-konsekvent-an-usa\/\" id=\"https:\/\/www.dagensps.se\/bors-finans\/dimon-kina-ar-mer-konsekvent-an-usa\/\" rel=\"nofollow noopener\" target=\"_blank\">mer konsekvent<\/a>\u201d vilket visar hur landets globala image h\u00e5ller p\u00e5 att f\u00f6r\u00e4ndras l\u00e5ngt utanf\u00f6r sociala medier och TikTok.<\/p>\n<p>Kina bygger ett nytt digitalt varum\u00e4rke<\/p>\n<p>Bakom utvecklingen finns en medveten statlig strategi.<\/p>\n<p>Under Xi Jinping har Kina gradvis l\u00e4mnat den gamla modellen med stel statlig propaganda och i st\u00e4llet b\u00f6rjat <a href=\"https:\/\/businessam.be\/china-zet-influencers-in-om-zijn-wereldwijde-imago-te-veranderen\/\" id=\"https:\/\/businessam.be\/china-zet-influencers-in-om-zijn-wereldwijde-imago-te-veranderen\/\" rel=\"nofollow noopener\" target=\"_blank\">arbeta med mjukare och mer visuellt driven kommunikation.<\/a> <\/p>\n<p>\u00d6ver 150 internationella kommunikationscenter ska enligt uppgifter nu arbeta med att st\u00e4rka landets globala image genom sociala medier och internationella plattformar.<\/p>\n<p>Fokus ligger mindre p\u00e5 politik och mer p\u00e5 k\u00e4nsla.<\/p>\n<p>Teknik, arkitektur, futurism och urban livsstil anv\u00e4nds f\u00f6r att skapa fascination hos unga anv\u00e4ndare som konsumerar information helt annorlunda \u00e4n tidigare generationer.<\/p>\n","protected":false},"excerpt":{"rendered":"I st\u00e4llet f\u00f6r traditionell propaganda satsar landet allt mer p\u00e5 influencers, sociala medier och spektakul\u00e4ra bilder av h\u00f6gteknologiska&hellip;\n","protected":false},"author":2,"featured_media":257779,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[65],"tags":[72,70,71,20202,20203,549,34,31,33,32,30],"class_list":["post-257778","post","type-post","status-publish","format-standard","has-post-thumbnail","category-ekonomi","tag-business","tag-economy","tag-ekonomi","tag-globalt","tag-influencer","tag-kina","tag-se","tag-svenska","tag-sverige","tag-sweden","tag-swedish"],"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@se\/116646933029174977","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/se\/wp-json\/wp\/v2\/posts\/257778","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/se\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/se\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/se\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/se\/wp-json\/wp\/v2\/comments?post=257778"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/se\/wp-json\/wp\/v2\/posts\/257778\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/se\/wp-json\/wp\/v2\/media\/257779"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/se\/wp-json\/wp\/v2\/media?parent=257778"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/se\/wp-json\/wp\/v2\/categories?post=257778"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/se\/wp-json\/wp\/v2\/tags?post=257778"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}