{"id":277957,"date":"2026-06-16T18:26:11","date_gmt":"2026-06-16T18:26:11","guid":{"rendered":"https:\/\/www.europesays.com\/se\/277957\/"},"modified":"2026-06-16T18:26:11","modified_gmt":"2026-06-16T18:26:11","slug":"filippa-k-far-kritik-efter-ai-kampanj-det-ar-en-direkt-stold","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/se\/277957\/","title":{"rendered":"Filippa K f\u00e5r kritik efter AI-kampanj \u2013 \u201dDet \u00e4r en direkt st\u00f6ld\u201d"},"content":{"rendered":"<p> <img alt=\"\" class=\"_image_4ruhh_84 layout-component layout-wide\" data-fullscreen- data-track-element-type=\"Article image fullscreen\" data-track-name=\"ImageFullscreen\" fetchpriority=\"high\" decoding=\"sync\" loading=\"eager\" height=\"2091\" itemprop=\"image\"  src=\"https:\/\/www.europesays.com\/se\/wp-content\/uploads\/2026\/06\/9e147ac8-94cd-3e32-b439-73a4e9f3aaad.png\"  style=\"object-position:24.76323119777159% 36.107125777140126%\" width=\"3590\"\/><\/p>\n<ul aria-hidden=\"true\" class=\"_images_1wc6r_103\">\n<li><a class=\"_link_1wc6r_108\" href=\"https:\/\/svd.se\/av\/sara-l-branstrom\" title=\"Sara L Br\u00e4nstr\u00f6m\" tabindex=\"-1\" rel=\"nofollow noopener\" target=\"_blank\"><img alt=\"Bild av Sara L Br\u00e4nstr\u00f6m\" class=\"_image_1wc6r_85\" fetchpriority=\"low\" decoding=\"async\" itemprop=\"image\" loading=\"lazy\"  src=\"https:\/\/www.europesays.com\/se\/wp-content\/uploads\/2026\/06\/5a51460c-bc8c-4b5d-b6ae-01947b3fe3b1.png\"  width=\"480\"\/><\/a><\/li>\n<\/ul>\n<p class=\"_textTheme_zldsx_1 _paragraph_2e275_4 _paragraph_181bi_27 layout-component layout-normal layout-padded body-medium\">Det svenska kl\u00e4dm\u00e4rket Filippa K:s senaste kampanj f\u00f6r v\u00e5ren och sommaren st\u00f6ter p\u00e5 h\u00e5rd kritik. Tillsammans med byr\u00e5n Alter.id och deras AI-plattform Gyodi har bolaget genererat fotorealistiska bilder, vilket v\u00e4ckt starka k\u00e4nslor bland f\u00f6retagets f\u00f6ljare p\u00e5 bland annat Instagram.<\/p>\n<p class=\"_textTheme_zldsx_1 _paragraph_2e275_4 _paragraph_181bi_27 layout-component layout-normal layout-padded body-medium\">En anledning till de uppr\u00f6rda kommentarerna \u00e4r att flera bilder ser ut att vara<strong class=\"_strong_2e275_25\"> <\/strong>plagiat av faktiska fotografers arbeten. Bland annat \u00e4r en nu nedtagen bild lik ett foto taget av Athina Chrissaki, samtidigt som ett annat inl\u00e4gg liknar ett fotografi av Johan Sandberg f\u00f6r en kampanj av kl\u00e4df\u00f6retaget Arket fr\u00e5n 2021.<\/p>\n","protected":false},"excerpt":{"rendered":"Det svenska kl\u00e4dm\u00e4rket Filippa K:s senaste kampanj f\u00f6r v\u00e5ren och sommaren st\u00f6ter p\u00e5 h\u00e5rd kritik. Tillsammans med byr\u00e5n&hellip;\n","protected":false},"author":2,"featured_media":277958,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[67],"tags":[466,104,24294,34,22169,22170,31,33,32,30,85,105],"class_list":["post-277957","post","type-post","status-publish","format-standard","has-post-thumbnail","category-underhallning","tag-artificiell-intelligens","tag-entertainment","tag-filippa-k","tag-se","tag-svd-fokus-tech","tag-svd-tech","tag-svenska","tag-sverige","tag-sweden","tag-swedish","tag-tech","tag-underhallning"],"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@se\/116761198237335520","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/se\/wp-json\/wp\/v2\/posts\/277957","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/se\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/se\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/se\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/se\/wp-json\/wp\/v2\/comments?post=277957"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/se\/wp-json\/wp\/v2\/posts\/277957\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/se\/wp-json\/wp\/v2\/media\/277958"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/se\/wp-json\/wp\/v2\/media?parent=277957"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/se\/wp-json\/wp\/v2\/categories?post=277957"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/se\/wp-json\/wp\/v2\/tags?post=277957"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}