{"id":287460,"date":"2026-06-25T16:57:19","date_gmt":"2026-06-25T16:57:19","guid":{"rendered":"https:\/\/www.europesays.com\/se\/287460\/"},"modified":"2026-06-25T16:57:19","modified_gmt":"2026-06-25T16:57:19","slug":"analytiker-darfor-forlorar-hm-mot-zara","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/se\/287460\/","title":{"rendered":"Analytiker: D\u00e4rf\u00f6r f\u00f6rlorar H&#038;M mot Zara"},"content":{"rendered":"<p> <img alt=\"\" class=\"_image_1jxax_84 layout-component layout-wide\" data-fullscreen- data-track-element-type=\"Article image fullscreen\" data-track-name=\"ImageFullscreen\" fetchpriority=\"high\" decoding=\"sync\" loading=\"eager\" height=\"4688\" itemprop=\"image\"  src=\"https:\/\/www.europesays.com\/se\/wp-content\/uploads\/2026\/06\/aa95d25b-03d5-343f-98f5-3284105c369c.jpeg\"  style=\"object-position:41.39204545454545% 35.110921501706486%\" width=\"7040\"\/><\/p>\n<p class=\"_textTheme_zldsx_1 _lead_16k26_2 _lead_3ue4t_18 layout-component layout-normal layout-padded _lead_o6m9k_5 _leadTheme_1q6sv_1 body-large bold\">F\u00f6rs\u00e4ljningen n\u00e5dde inte upp till f\u00f6rv\u00e4ntan. Och det \u00e4r inte kl\u00e4dj\u00e4ttens enda utmaning, menar analytiker.<\/p>\n<p class=\"_textTheme_zldsx_1 _lead_16k26_2 _lead_3ue4t_18 layout-component layout-normal layout-padded _lead_o6m9k_5 _leadTheme_1q6sv_1 body-large bold\">\u2013 Det tar l\u00e4ngre tid \u00e4n man tror att v\u00e4nda en skuta, s\u00e4ger Daniel Schmidt p\u00e5 Danske Bank.<\/p>\n<ul aria-hidden=\"true\" class=\"_images_1wc6r_103\">\n<li><a class=\"_link_1wc6r_108\" href=\"https:\/\/svd.se\/av\/asa-van-der-vliet\" title=\"\u00c5sa van der Vliet\" tabindex=\"-1\" rel=\"nofollow noopener\" target=\"_blank\"><img alt=\"Bild av \u00c5sa van der Vliet\" class=\"_image_1wc6r_85\" fetchpriority=\"low\" decoding=\"async\" itemprop=\"image\" loading=\"lazy\"  src=\"https:\/\/www.europesays.com\/se\/wp-content\/uploads\/2026\/06\/1782406639_274_28d32c17-3749-410d-ba90-1b2b04209c3c.png\"  width=\"480\"\/><\/a><\/li>\n<li><a class=\"_link_1wc6r_108\" href=\"https:\/\/svd.se\/av\/markus-lundqvist\" title=\"Markus Lundqvist\" tabindex=\"-1\" rel=\"nofollow noopener\" target=\"_blank\"><img alt=\"Bild av Markus Lundqvist\" class=\"_image_1wc6r_85\" fetchpriority=\"low\" decoding=\"async\" itemprop=\"image\" loading=\"lazy\"  src=\"https:\/\/www.europesays.com\/se\/wp-content\/uploads\/2026\/06\/1782406639_689_9c61553b-f3d6-37d4-97ea-e9628735bf37.png\"  width=\"480\"\/><\/a><\/li>\n<\/ul>\n<p class=\"_textTheme_zldsx_1 _paragraph_16k26_4 _paragraph_3ue4t_27 layout-component layout-normal layout-padded body-medium\">Det var \u00e4nnu en f\u00f6rs\u00e4ljningsbesvikelse n\u00e4r H&amp;M sl\u00e4ppte sin rapport. Kursreaktionen blev ocks\u00e5 d\u00e4refter med en omedelbar nedg\u00e5ng f\u00f6r att sedan \u00e5terh\u00e4mta sig n\u00e5got under dagen.<\/p>\n<p class=\"_textTheme_zldsx_1 _paragraph_16k26_4 _paragraph_3ue4t_27 layout-component layout-normal layout-padded body-medium\">H&amp;M:s andra kvartal, fr\u00e5n mars till och med maj i det brutna r\u00e4kneskaps\u00e5ret, <a href=\"https:\/\/www.svd.se\/a\/ln9Qyo\/oforandrad-vinst-for-h-m\" class=\"_link_16k26_32\" rel=\"nofollow noopener\" target=\"_blank\">visade en oms\u00e4ttning<\/a> p\u00e5 54,8 miljarder kronor, n\u00e5got under analytikers f\u00f6rv\u00e4ntan. Det var ocks\u00e5 l\u00e4gre \u00e4n samma tid i fjol. D\u00e5 s\u00e5lde man f\u00f6r 56,7 miljarder kronor.<\/p>\n","protected":false},"excerpt":{"rendered":"F\u00f6rs\u00e4ljningen n\u00e5dde inte upp till f\u00f6rv\u00e4ntan. Och det \u00e4r inte kl\u00e4dj\u00e4ttens enda utmaning, menar analytiker. \u2013 Det tar&hellip;\n","protected":false},"author":2,"featured_media":287461,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[5],"tags":[22,23,26,27,6430,17,6431,21,16092,24,25,28,29,15,16,18,34,31,33,32,30,19,20,16093],"class_list":["post-287460","post","type-post","status-publish","format-standard","has-post-thumbnail","category-rubriker","tag-breaking-news","tag-breakingnews","tag-featured-news","tag-featurednews","tag-hm","tag-headlines","tag-hennes-mauritz","tag-huvudnyheter","tag-inditex","tag-latest-news","tag-latestnews","tag-main-news","tag-mainnews","tag-news","tag-nyheter","tag-rubriker","tag-se","tag-svenska","tag-sverige","tag-sweden","tag-swedish","tag-top-stories","tag-topstories","tag-zara"],"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@se\/116811808726177226","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/se\/wp-json\/wp\/v2\/posts\/287460","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/se\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/se\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/se\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/se\/wp-json\/wp\/v2\/comments?post=287460"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/se\/wp-json\/wp\/v2\/posts\/287460\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/se\/wp-json\/wp\/v2\/media\/287461"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/se\/wp-json\/wp\/v2\/media?parent=287460"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/se\/wp-json\/wp\/v2\/categories?post=287460"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/se\/wp-json\/wp\/v2\/tags?post=287460"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}