{"id":294854,"date":"2026-07-03T06:36:12","date_gmt":"2026-07-03T06:36:12","guid":{"rendered":"https:\/\/www.europesays.com\/se\/294854\/"},"modified":"2026-07-03T06:36:12","modified_gmt":"2026-07-03T06:36:12","slug":"lovisa-worge-drar-igang-ny-e-handel-dromt-om-att-gora-nagot-tillsammans","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/se\/294854\/","title":{"rendered":"Lovisa Worge drar ig\u00e5ng ny e-handel: &#8221;Dr\u00f6mt om att g\u00f6ra n\u00e5got tillsammans&#8221;"},"content":{"rendered":"<p>Influencern Lovisa Worge, medgrundare av smyckesvarum\u00e4rket Ani Jewels, startar ett nytt e-handelsbolag. Tillsammans med Gullek Nilsen lanseras <a href=\"https:\/\/lagni.shop\/\" target=\"_blank\" rel=\"noopener nofollow\">Lagni<\/a>, ett varum\u00e4rke med inriktning p\u00e5 solglas\u00f6gon, glas\u00f6gon och accessoarer. F\u00f6rs\u00e4ljningen sker direkt till konsument via f\u00f6retagets egen webbutik.<\/p>\n<p>Enligt modemagasinet <a href=\"https:\/\/www.elle.se\/mode\/allt-vi-vet-om-lagni-lovisa-worge-och-gullek-nilsens-nya-modemarke\/11509172\" target=\"_blank\" rel=\"noopener nofollow\">Elle<\/a>\u00a0best\u00e5r den inledande lanseringen av fyra produkter i prisspannet 1 300 till 1 650 kronor.<\/p>\n<blockquote>\n<p>Gullek hade slutat sitt jobb inom finans och ville g\u00f6ra n\u00e5got helt annat och jag har alltid dr\u00f6mt om att f\u00e5 g\u00f6ra n\u00e5got tillsammans med honom, s\u00e4ger Lovisa Worge till Elle och till\u00e4gger att de under processen har &#8221;sourcat glas\u00f6gon fr\u00e5n hela v\u00e4rlden&#8221;.<\/p>\n<\/blockquote>\n<p>Varum\u00e4rkesnamnet Lagni \u00e4r en sammanslagning av Lars Gullek Nilsen.<\/p>\n<p>Lanseringen av det nya varum\u00e4rket sker i en period d\u00e5 Worges andra bolag, Ani Jewels, genomg\u00e5r en aff\u00e4rsm\u00e4ssig omst\u00e4llning. Som Ehandel.se <a href=\"https:\/\/www.ehandel.se\/ani-jewels-forsaljning-dyker-biancas-smyckesmarke-bygger-om\" rel=\"nofollow noopener\" target=\"_blank\">tidigare har rapporterat<\/a> sj\u00f6nk oms\u00e4ttningen f\u00f6r Ani Jewels med 16 procent under 2025, till 17,9 miljoner kronor, efter bland annat en inst\u00e4lld produktlansering. Bolaget lyckades dock f\u00f6rb\u00e4ttra resultatet och minska f\u00f6rlusten till 1,6 miljoner kronor.<\/p>\n<p>Under tiden har Ani Jewels investerat i en ny e-handelsplattform och breddat sin distribution via \u00e5terf\u00f6rs\u00e4ljare f\u00f6r att hantera stigande r\u00e5varupriser och n\u00e5 m\u00e5let om l\u00f6nsamhet under 2026.<\/p>\n","protected":false},"excerpt":{"rendered":"Influencern Lovisa Worge, medgrundare av smyckesvarum\u00e4rket Ani Jewels, startar ett nytt e-handelsbolag. Tillsammans med Gullek Nilsen lanseras Lagni,&hellip;\n","protected":false},"author":2,"featured_media":294855,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[66],"tags":[27440,27441,27442,80,78,79,34,24546,31,33,32,30,81,84,83,82],"class_list":["post-294854","post","type-post","status-publish","format-standard","has-post-thumbnail","category-vetenskap-och-teknik","tag-gullek-nilsen","tag-lagni","tag-lovisa-worge","tag-science","tag-science-and-technology","tag-scienceandtechnology","tag-se","tag-solglasogon","tag-svenska","tag-sverige","tag-sweden","tag-swedish","tag-technology","tag-teknik","tag-vetenskap","tag-vetenskapteknik"],"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@se\/116854665215095608","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/se\/wp-json\/wp\/v2\/posts\/294854","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/se\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/se\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/se\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/se\/wp-json\/wp\/v2\/comments?post=294854"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/se\/wp-json\/wp\/v2\/posts\/294854\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/se\/wp-json\/wp\/v2\/media\/294855"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/se\/wp-json\/wp\/v2\/media?parent=294854"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/se\/wp-json\/wp\/v2\/categories?post=294854"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/se\/wp-json\/wp\/v2\/tags?post=294854"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}