{"id":301542,"date":"2026-07-10T09:25:28","date_gmt":"2026-07-10T09:25:28","guid":{"rendered":"https:\/\/www.europesays.com\/se\/301542\/"},"modified":"2026-07-10T09:25:28","modified_gmt":"2026-07-10T09:25:28","slug":"amf-miljardsaljer-i-hm-placera-se","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/se\/301542\/","title":{"rendered":"AMF miljards\u00e4ljer i H&M | Placera.se"},"content":{"rendered":"

Trendproblem<\/p>\n

Tidigare i veckan rapporterade H&M f\u00f6r det andra kvartalet.<\/p>\n

D\u00e4r f\u00f6ll oms\u00e4ttningen till 54,8 miljarder kronor, fr\u00e5n 56,7 miljarder kronor under samma period f\u00f6reg\u00e5ende \u00e5r.<\/p>\n

En siffra som ocks\u00e5 bommade analytikernas f\u00f6rv\u00e4ntningar som snittade strax under 57 miljarder.<\/p>\n

Lucas Mattsson<\/strong>, svensk analyschef p\u00e5 Inderes<\/strong>, konstaterade <\/a>att H&M under nuvarande ledning har f\u00f6rb\u00e4ttrat l\u00f6nsamheten, men att lyftet kommer fr\u00e5n interna effektiviseringar och extern medvind, snarare \u00e4n fr\u00e5n ett varum\u00e4rke som vunnit ny dragkraft.<\/p>\n

\u201cRisken f\u00f6r ett f\u00f6rtroendetapp finns om m\u00f6nstret best\u00e5r\u201d, sa han till Placera<\/a>.<\/p>\n

Analyschefen \u00e4r inte ensam om att peka ut en oro kring just varum\u00e4rket och bolagets f\u00f6rm\u00e5ga att f\u00e5nga upp trender.<\/p>\n

Efter \u00e5rets f\u00f6rsta rapportsl\u00e4pp sade SEB:s<\/strong> aktiestrateg Esbj\u00f6rn Lundevall <\/strong>till Placera<\/a>:<\/p>\n

”Konsumenten \u00e4r svag och p\u00e5verkar visserligen, men det g\u00e5r att prestera b\u00e4ttre \u00e4n marknaden om man har r\u00e4tt erbjudande.”<\/p>\n","protected":false},"excerpt":{"rendered":"Trendproblem Tidigare i veckan rapporterade H&M f\u00f6r det andra kvartalet. D\u00e4r f\u00f6ll oms\u00e4ttningen till 54,8 miljarder kronor, fr\u00e5n…\n","protected":false},"author":2,"featured_media":301543,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[65],"tags":[5972,28832,72,70,71,6430,34,31,33,32,30],"class_list":["post-301542","post","type-post","status-publish","format-standard","has-post-thumbnail","category-ekonomi","tag-amf","tag-amf-pension","tag-business","tag-economy","tag-ekonomi","tag-hm","tag-se","tag-svenska","tag-sverige","tag-sweden","tag-swedish"],"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@se\/116894965790982464","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/se\/wp-json\/wp\/v2\/posts\/301542","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/se\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/se\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/se\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/se\/wp-json\/wp\/v2\/comments?post=301542"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/se\/wp-json\/wp\/v2\/posts\/301542\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/se\/wp-json\/wp\/v2\/media\/301543"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/se\/wp-json\/wp\/v2\/media?parent=301542"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/se\/wp-json\/wp\/v2\/categories?post=301542"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/se\/wp-json\/wp\/v2\/tags?post=301542"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}