{"id":326140,"date":"2026-08-04T18:13:17","date_gmt":"2026-08-04T18:13:17","guid":{"rendered":"https:\/\/www.europesays.com\/se\/326140\/"},"modified":"2026-08-04T18:13:17","modified_gmt":"2026-08-04T18:13:17","slug":"gina-tricot-far-kritik-for-sin-nya-barnkollektion","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/se\/326140\/","title":{"rendered":"Gina Tricot f\u00e5r kritik f\u00f6r sin nya barnkollektion"},"content":{"rendered":"<p>  <a class=\"_link_1wc6r_108\" href=\"https:\/\/aftonbladet.se\/av\/fanny-marhaug\" title=\"Fanny Marhaug\" rel=\"nofollow noopener\" target=\"_blank\"><img alt=\"Bild av Fanny Marhaug\" class=\"_image_1wc6r_85\" fetchpriority=\"low\" decoding=\"async\" itemprop=\"image\" loading=\"lazy\"  src=\"https:\/\/www.europesays.com\/se\/wp-content\/uploads\/2026\/08\/1785867194_488_b49c4ff6-6f54-3f80-b792-dbfc7f0e9b1b.png\"  width=\"480\"\/><\/a> <img alt=\"Kl\u00e4dkedjan Gina Tricot f\u00e5r kritik f\u00f6r sin nya barnkollektion.\" class=\"_image_1jxax_84 layout-component layout-wide\" data-fullscreen- data-track-element-type=\"Article image fullscreen\" data-track-name=\"ImageFullscreen\" fetchpriority=\"high\" decoding=\"sync\" loading=\"eager\" height=\"2901\" itemprop=\"image\"  src=\"https:\/\/www.europesays.com\/se\/wp-content\/uploads\/2026\/08\/b1973f54-8b18-3ff1-b1a1-2fa9498c5571.jpeg\"  style=\"object-position:39.03952205882353% 41.03757325060324%\" width=\"4352\"\/>Kl\u00e4dkedjan Gina Tricot f\u00e5r kritik f\u00f6r sin nya barnkollektion.  Foto: Oscar Olsson\/TTVisa mer<\/p>\n<p class=\"_textTheme_16ipd_1 _lead_16k26_2 _lead_3ue4t_18 layout-component layout-normal layout-padded _lead_o6m9k_5 _leadTheme_cypwp_1 body-large bold\">Barnsatsningen har redan innan lansering v\u00e4ckt stark kritik. <\/p>\n<p class=\"_textTheme_16ipd_1 _lead_16k26_2 _lead_3ue4t_18 layout-component layout-normal layout-padded _lead_o6m9k_5 _leadTheme_cypwp_1 body-large bold\">P\u00e5 sociala medier anklagas kl\u00e4dj\u00e4tten Gina Tricot f\u00f6r att \u201dvuxenifiera\u201d sm\u00e5 barn.<\/p>\n<p class=\"_textTheme_16ipd_1 _lead_16k26_2 _lead_3ue4t_18 layout-component layout-normal layout-padded _lead_o6m9k_5 _leadTheme_cypwp_1 body-large bold\">\u2013 Det h\u00e4r gick \u00f6ver gr\u00e4nsen, s\u00e4ger Darya Khaled, 23.<\/p>\n<p class=\"_textTheme_16ipd_1 _paragraph_16k26_4 _paragraph_3ue4t_27 layout-component layout-normal layout-padded body-medium\">P\u00e5 bilderna syns barn ta spegelselfies, snurra h\u00e5ret runt fingret och titta \u00f6ver axeln mot kameran. Kollektionen inneh\u00e5ller bland annat l\u00e5gmidjade jeans och byxor med dekorativa vingar placerade \u00f6ver svanken.<\/p>\n<p class=\"_textTheme_16ipd_1 _paragraph_16k26_4 _paragraph_3ue4t_27 layout-component layout-normal layout-padded body-medium\">Den 11 augusti lanseras \u201dYoung petite\u201d, som riktar sig till 5\u20139-\u00e5ringar. Det \u00e4r den tredje kollektionen i Gina Tricots Young-koncept och riktar sig till f\u00f6retagets yngsta m\u00e5lgrupp. Sedan tidigare finns kollektioner f\u00f6r \u00e5ldrarna 9\u201314 \u00e5r och 14+.<\/p>\n<p> Kritiken: \u201dOsmakligt\u201d <\/p>\n<p class=\"_textTheme_16ipd_1 _paragraph_16k26_4 _paragraph_3ue4t_27 layout-component layout-normal layout-padded body-medium\">\u201dF\u00f6r v\u00e5ra yngsta trends\u00e4ttare\u201d och \u201dV\u00e5ra nya icons\u201d skriver Gina Tricot n\u00e4r de presenterar lanseringen p\u00e5 Instagram. Inl\u00e4gget har f\u00e5tt \u00f6ver 200 kommentarer \u2013 och m\u00e5nga \u00e4r kritiska.<\/p>\n<p class=\"_textTheme_16ipd_1 _paragraph_16k26_4 _paragraph_3ue4t_27 layout-component layout-normal layout-padded body-medium\">\u201dWhat the fuck \u00e4r det h\u00e4r\u201d<\/p>\n<p class=\"_textTheme_16ipd_1 _paragraph_16k26_4 _paragraph_3ue4t_27 layout-component layout-normal layout-padded body-medium\">\u201dOsmakligt\u201d<\/p>\n<p class=\"_textTheme_16ipd_1 _paragraph_16k26_4 _paragraph_3ue4t_27 layout-component layout-normal layout-padded body-medium\">\u201dL\u00e5t barn vara barn\u201d<\/p>\n<p class=\"_textTheme_16ipd_1 _paragraph_16k26_4 _paragraph_3ue4t_27 layout-component layout-normal layout-padded body-medium\">Kritiken handlar om att barnmodellerna b\u00e4r ton\u00e5rsinspirerade kl\u00e4der, \u00e4r tydligt sminkade och poserar p\u00e5 ett vuxet s\u00e4tt. <\/p>\n<ul class=\"_gallery_1f6gv_33\" tabindex=\"0\">\n<li class=\"_item_1f6gv_64\" data-index=\"0\"><img decoding=\"async\" alt=\"\" class=\"_image_1rh6a_27 _articleGallery_1rh6a_43\" data-fullscreen- width=\"1199\" height=\"1674\" itemprop=\"image\" loading=\"lazy\"  src=\"https:\/\/www.europesays.com\/se\/wp-content\/uploads\/2026\/08\/9fe699cb-6e00-34b8-a8e1-52f994f9c0a5.jpeg\"  style=\"object-position:50% 50%;aspect-ratio:var(--gallery-aspect-ratio, 16 \/ 9)\"\/>Foto: Sk\u00e4rmdump Instagram<\/li>\n<li class=\"_item_1f6gv_64\" data-index=\"1\"><img decoding=\"async\" alt=\"\" class=\"_image_1rh6a_27 _articleGallery_1rh6a_43\" data-fullscreen- width=\"1198\" height=\"1673\" itemprop=\"image\" loading=\"lazy\"  src=\"https:\/\/www.europesays.com\/se\/wp-content\/uploads\/2026\/08\/29bbc412-9cb6-382e-a615-462613ad9e3a.jpeg\"  style=\"object-position:50% 50%;aspect-ratio:var(--gallery-aspect-ratio, 16 \/ 9)\"\/>Foto: Sk\u00e4rmdump Instagram<\/li>\n<li class=\"_item_1f6gv_64\" data-index=\"2\"><img decoding=\"async\" alt=\"\" class=\"_image_1rh6a_27 _articleGallery_1rh6a_43\" data-fullscreen- width=\"1191\" height=\"1643\" itemprop=\"image\" loading=\"lazy\"  src=\"https:\/\/www.europesays.com\/se\/wp-content\/uploads\/2026\/08\/6faf0fea-4d2c-3ea8-9b0e-6012320959ee.jpeg\"  style=\"object-position:50% 50%;aspect-ratio:var(--gallery-aspect-ratio, 16 \/ 9)\"\/>Foto: Sk\u00e4rmdump Instagram<\/li>\n<\/ul>\n<p>Foto: Sk\u00e4rmdump Instagram<\/p>\n<p class=\"_textTheme_16ipd_1 _paragraph_16k26_4 _paragraph_3ue4t_27 layout-component layout-normal layout-padded body-medium\">Darya Khaled, 23, \u00e4r en av de som reagerat starkt.<\/p>\n<p class=\"_textTheme_16ipd_1 _paragraph_16k26_4 _paragraph_3ue4t_27 layout-component layout-normal layout-padded body-medium\">\u2013 Konceptet \u00e4r egentligen gulligt. Att man vill g\u00f6ra en ny kollektion f\u00f6r sm\u00e5 flickor. Men i st\u00e4llet f\u00f6r att g\u00f6ra barnkl\u00e4der har man tagit vuxenkl\u00e4der och bara gjort dem mindre.<\/p>\n<p>  \u201dSkydda barndomen\u201d <\/p>\n<p class=\"_textTheme_16ipd_1 _paragraph_16k26_4 _paragraph_3ue4t_27 layout-component layout-normal layout-padded body-medium\">Hon publicerade en video p\u00e5 TikTok d\u00e4r hon kritiserade kampanjen.<\/p>\n<p class=\"_textTheme_16ipd_1 _paragraph_16k26_4 _paragraph_3ue4t_27 layout-component layout-normal layout-padded body-medium\">Videon har p\u00e5 n\u00e5gra dagar f\u00e5tt \u00f6ver 300\u00a0000 visningar och flera hundra kommentarer. I kommentarsf\u00e4ltet delar m\u00e4nniskor bilder p\u00e5 hur de sj\u00e4lva s\u00e5g ut som barn och skriver att barn borde f\u00e5 vara just barn.<\/p>\n<p> <img alt=\"Darya Khaled kritiserade kl\u00e4dj\u00e4tten p\u00e5 Tiktok.\" class=\"_image_1jxax_84 layout-component layout-normal\" data-fullscreen- data-track-element-type=\"Article image fullscreen\" data-track-name=\"ImageFullscreen\" decoding=\"async\" loading=\"lazy\" height=\"1440\" itemprop=\"image\"  src=\"https:\/\/www.europesays.com\/se\/wp-content\/uploads\/2026\/08\/d44e771e-50ef-32f7-9a06-63c7cc17d3a8.jpeg\"  style=\"object-position:50.18518518518519% 37.88194444444444%\" width=\"1080\"\/>Darya Khaled kritiserade kl\u00e4dj\u00e4tten p\u00e5 Tiktok. Foto: PrivatVisa mer <\/p>\n<p class=\"_textTheme_16ipd_1 _paragraph_16k26_4 _paragraph_3ue4t_27 layout-component layout-normal layout-padded body-medium\">Darya tycker att bilderna och kl\u00e4derna riskerar att normalisera ett vuxet uttryck hos sm\u00e5 barn och att det kan g\u00f6ra barn mer s\u00e5rbara f\u00f6r o\u00f6nskad uppm\u00e4rksamhet fr\u00e5n vuxna.<\/p>\n<p class=\"_textTheme_16ipd_1 _paragraph_16k26_4 _paragraph_3ue4t_27 layout-component layout-normal layout-padded body-medium\">\u2013 Jag minns hur det var att vara barn, man vill uppfattas som \u00e4ldre och imiterar \u00e4ldre tjejers livsstil, och det \u00e4r \u00e4nnu v\u00e4rre nu. Barn blir uppmanade av stora f\u00f6retag att \u00e5lder bara \u00e4r en siffra.<\/p>\n<p class=\"_textTheme_16ipd_1 _paragraph_16k26_4 _paragraph_3ue4t_27 layout-component layout-normal layout-padded body-medium\">Hon betonar att hon f\u00f6rst\u00e5r att f\u00f6retag vill tj\u00e4na pengar.<\/p>\n<p class=\"_textTheme_16ipd_1 _paragraph_16k26_4 _paragraph_3ue4t_27 layout-component layout-normal layout-padded body-medium\">\u2013 Men det blir v\u00e4ldigt fel n\u00e4r ett f\u00f6retag ska kapitalisera p\u00e5 det h\u00e4r, det m\u00e5ste finnas lite etik och moral. Man ska skydda barndomen.<\/p>\n<p class=\"_textTheme_16ipd_1 _paragraph_16k26_4 _paragraph_3ue4t_27 layout-component layout-normal layout-padded body-medium\">Aftonbladet har s\u00f6kt Gina Tricot.<\/p>\n<p class=\"color-accent label-medium _label_bv8db_22\">Fakta<\/p>\n<p>Rekord\u00e5r f\u00f6r Gina Tricot<\/p>\n<p class=\"_textTheme_16ipd_1 _paragraph_16k26_4 _paragraph_3ue4t_27 _paragraph_bv8db_65 layout-component layout-normal layout-padded body-small\">Gina Tricot grundades 1997 i Bor\u00e5s och har i dag omkring 150 butiker i fem europeiska l\u00e4nder. Efter n\u00e5gra tuffare \u00e5r i b\u00f6rjan av 2020-talet har f\u00f6retaget v\u00e4nt utvecklingen kraftigt. <\/p>\n<p class=\"_textTheme_16ipd_1 _paragraph_16k26_4 _paragraph_3ue4t_27 _paragraph_bv8db_65 layout-component layout-normal layout-padded body-small\">Den senaste \u00e5rsredovisningen, som avser 2024, visar att f\u00f6retaget gjorde sitt starkaste \u00e5r hittills. Oms\u00e4ttningen \u00f6kade med en miljard kronor \u2013 fr\u00e5n 2,2 till 3,2 miljarder kronor. Samtidigt mer \u00e4n tredubblades vinsten f\u00f6re skatt, fr\u00e5n 174 miljoner kronor till 585 miljoner kronor, enligt branschorganisationen Habit. <\/p>\n<p>L\u00e4s mer <\/p>\n<p class=\"color-accent label-medium _label_bv8db_22\">Fakta<\/p>\n<p>Tidigare kritik mot Gina Tricot<\/p>\n<p class=\"_textTheme_16ipd_1 _paragraph_16k26_4 _paragraph_3ue4t_27 _paragraph_bv8db_65 layout-component layout-normal layout-padded body-small\">Tidigare i \u00e5r f\u00e4lldes f\u00f6retaget av Reklamombudsmannens opinionsn\u00e4mnd efter en annons d\u00e4r ett barn enligt n\u00e4mnden framst\u00e4lldes p\u00e5 ett s\u00e4tt som kunde uppfattas som sexualiserat. Gina Tricot h\u00f6ll inte med om bed\u00f6mningen.<\/p>\n<p class=\"_textTheme_16ipd_1 _paragraph_16k26_4 _paragraph_3ue4t_27 _paragraph_bv8db_65 layout-component layout-normal layout-padded body-small\">\u00c5r 2024 kritiserades f\u00f6retaget efter SVT:s granskning av h\u00e5llbarhetssatsningen \u201cGina Tricot Forest\u201d, d\u00e4r bolaget anklagades f\u00f6r greenwashing.<\/p>\n<p class=\"_textTheme_16ipd_1 _paragraph_16k26_4 _paragraph_3ue4t_27 _paragraph_bv8db_65 layout-component layout-normal layout-padded body-small\">\u00c5r 2022 fick f\u00f6retaget kritik efter att Bianca Ingrosso frontade en kampanj. Kritiker menade att valet gick emot Gina Tricots tidigare arbete mot osunda kroppsideal, eftersom Ingrosso varit \u00f6ppen med sin tidigare \u00e4tst\u00f6rning. <\/p>\n<p>L\u00e4s mer        <\/p>\n","protected":false},"excerpt":{"rendered":"Kl\u00e4dkedjan Gina Tricot f\u00e5r kritik f\u00f6r sin nya barnkollektion. Foto: Oscar Olsson\/TTVisa mer Barnsatsningen har redan innan lansering&hellip;\n","protected":false},"author":2,"featured_media":326141,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[67],"tags":[223,104,34694,34,636,31,33,32,30,105],"class_list":["post-326140","post","type-post","status-publish","format-standard","has-post-thumbnail","category-underhallning","tag-barn-unga","tag-entertainment","tag-gina-tricot","tag-se","tag-sociala-medier","tag-svenska","tag-sverige","tag-sweden","tag-swedish","tag-underhallning"],"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@se\/117038599803031013","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/se\/wp-json\/wp\/v2\/posts\/326140","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/se\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/se\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/se\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/se\/wp-json\/wp\/v2\/comments?post=326140"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/se\/wp-json\/wp\/v2\/posts\/326140\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/se\/wp-json\/wp\/v2\/media\/326141"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/se\/wp-json\/wp\/v2\/media?parent=326140"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/se\/wp-json\/wp\/v2\/categories?post=326140"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/se\/wp-json\/wp\/v2\/tags?post=326140"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}