{"id":333118,"date":"2026-08-10T11:18:11","date_gmt":"2026-08-10T11:18:11","guid":{"rendered":"https:\/\/www.europesays.com\/se\/333118\/"},"modified":"2026-08-10T11:18:11","modified_gmt":"2026-08-10T11:18:11","slug":"saudi-koper-ea-rekordaffaren-klar-for-521-miljarder-kr","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/se\/333118\/","title":{"rendered":"Saudi k\u00f6per EA: Rekordaff\u00e4ren klar f\u00f6r 521 miljarder kr"},"content":{"rendered":"<p>   The Sims, Battlefield och EA Sports-spelen i portf\u00f6ljen<a class=\"_link_1lr5y_108\" href=\"https:\/\/aftonbladet.se\/av\/leo-pettersson\" title=\"Leo Pettersson\" rel=\"nofollow noopener\" target=\"_blank\"><img alt=\"Bild av Leo Pettersson\" class=\"_image_1lr5y_85\" fetchpriority=\"low\" decoding=\"async\" itemprop=\"image\" loading=\"lazy\"  src=\"https:\/\/www.europesays.com\/se\/wp-content\/uploads\/2026\/08\/1786360689_243_833450ba-4479-4b27-83f2-05b70ec3904d.png\"  width=\"480\"\/><\/a> <img alt=\"Electronic Arts.\" class=\"_image_1jxax_84 layout-component layout-wide\" data-fullscreen- data-track-element-type=\"Article image fullscreen\" data-track-name=\"ImageFullscreen\" fetchpriority=\"high\" decoding=\"sync\" loading=\"eager\" height=\"630\" itemprop=\"image\"  src=\"https:\/\/www.europesays.com\/se\/wp-content\/uploads\/2026\/08\/a0d83a92-6d00-3873-935b-976a900c52d4.jpeg\"  style=\"object-position:63.57692307692307% 50%\" width=\"1300\"\/>Electronic Arts.  Foto:  Paul Sakuma\/APVisa mer<\/p>\n<p class=\"_textTheme_16ipd_1 _lead_16k26_2 _lead_3ue4t_18 layout-component layout-normal layout-padded _lead_o6m9k_5 _leadTheme_cypwp_1 body-large bold\">K\u00f6pet av EA \u00e4r helt klart.<\/p>\n<p class=\"_textTheme_16ipd_1 _lead_16k26_2 _lead_3ue4t_18 layout-component layout-normal layout-padded _lead_o6m9k_5 _leadTheme_cypwp_1 body-large bold\">F\u00f6r 521 miljarder kronor.<\/p>\n<p class=\"_textTheme_16ipd_1 _lead_16k26_2 _lead_3ue4t_18 layout-component layout-normal layout-padded _lead_o6m9k_5 _leadTheme_cypwp_1 body-large bold\">Nu befaras rej\u00e4la nedsk\u00e4rningar p\u00e5 grund av skuldberget som \u00e4rvs.<\/p>\n<p class=\"_textTheme_16ipd_1 _paragraph_16k26_4 _paragraph_3ue4t_27 layout-component layout-normal layout-padded body-medium\">Ett konsortium ledd av Saudiarabiens statliga investeringsfond (PIF) har tillsammans med partnersPrivate equity-bolaget Silver Lake och investeringsfirman Affinity Partners. Den sistn\u00e4mnda \u00e4gs av Jared Kushner, sv\u00e4rson till USA:s president Donald Trump. slutf\u00f6rt k\u00f6pet av spelj\u00e4tten Electroic Arts (EA)Spelbolaget EA ligger bakom sportspel som \u201dEA Sports FC\u201d (tidigare Fifa), \u201dThe Sims\u201d, \u201dApex legends\u201d och \u201dBattlefield\u201d. EA har \u00e4ven gett ut Josef Fares-spel fr\u00e5n Hazelight, som \u201dIt takes two\u201d och \u201dSplit fiction\u201d. Bolaget har 23 studior v\u00e4rlden \u00f6ver och omkring 14 500 anst\u00e4llda. Bolaget omsatte 7,5 miljarder dollar r\u00e4kenskaps\u00e5ret 2025..<\/p>\n<p class=\"_textTheme_16ipd_1 _paragraph_16k26_4 _paragraph_3ue4t_27 layout-component layout-normal layout-padded body-medium\">Prislappen: 55 miljarder dollar, motsvarande cirka 521 miljarder kronor. Det \u00e4r det st\u00f6rsta h\u00e4vst\u00e5ngsuppk\u00f6pet fr\u00e5n den amerikanska b\u00f6rsen n\u00e5gonsin.<\/p>\n<p class=\"_textTheme_16ipd_1 _paragraph_16k26_4 _paragraph_3ue4t_27 layout-component layout-normal layout-padded body-medium\">D\u00e4rmed har EA:s aktie upph\u00f6rt att handlas och avnoteras fr\u00e5n Nasdaq.<\/p>\n<p class=\"_textTheme_16ipd_1 _paragraph_16k26_4 _paragraph_3ue4t_27 layout-component layout-normal layout-padded body-medium\">F\u00f6retaget \u00e4r numera privat\u00e4gt, d\u00e4r PIF st\u00e5r f\u00f6r 93 procent av \u00e4gandet.<\/p>\n<p class=\"_textTheme_16ipd_1 _paragraph_16k26_4 _paragraph_3ue4t_27 layout-component layout-normal layout-padded body-medium\">En otrolig spelkatalog \u00e4ger de nu, Saudiaraberna.<\/p>\n<p class=\"_textTheme_16ipd_1 _paragraph_16k26_4 _paragraph_3ue4t_27 layout-component layout-normal layout-padded body-medium\">Och den g\u00e5r ekonomiskt bra, \u00e5tminstone f\u00f6r stunden.<\/p>\n<p> <img alt=\"Battlefield 6, delvis utvecklat av den svenska studion Dice, bidrog stort till EA:s lyckade ekonomiska resultat i fjol.\" class=\"_image_1jxax_84 layout-component layout-normal\" data-fullscreen- data-track-element-type=\"Article image fullscreen\" data-track-name=\"ImageFullscreen\" decoding=\"async\" loading=\"lazy\" height=\"2160\" itemprop=\"image\"  src=\"https:\/\/www.europesays.com\/se\/wp-content\/uploads\/2026\/08\/c6b29f3d-5ed4-3b26-82a7-379b69670d7c.jpeg\"  style=\"object-position:59.84374999999999% 46.08796296296296%\" width=\"3840\"\/>Battlefield 6, delvis utvecklat av den svenska studion Dice, bidrog stort till EA:s lyckade ekonomiska resultat i fjol. Foto: EAVisa mer \u201dKan bli massupps\u00e4gningar\u201d <\/p>\n<p class=\"_textTheme_16ipd_1 _paragraph_16k26_4 _paragraph_3ue4t_27 layout-component layout-normal layout-padded body-medium\">F\u00f6rra \u00e5ret genererade EA int\u00e4kter p\u00e5 motsvarande drygt 71 miljarder dollar. Mycket tack vare att <a href=\"https:\/\/www.aftonbladet.se\/nojesbladet\/spela\/a\/alm937\/battlefield-6-dice-cheferna-om-spelet-oerhort-viktigt\" class=\"_link_16k26_32\" rel=\"nofollow noopener\" target=\"_blank\">delvis svenskutvecklade \u201dBattlefield 6\u201d<\/a> slog franchiserekord med \u00f6ver <a href=\"https:\/\/www.aftonbladet.se\/nojesbladet\/spela\/a\/al5A3L\/battlefield-6-krossar-rekord-7-miljoner-salda-exemplar\" class=\"_link_16k26_32\" rel=\"nofollow noopener\" target=\"_blank\">7 miljoner s\u00e5lda exemplar under de f\u00f6rsta tre dagarna<\/a>. <\/p>\n<p class=\"_textTheme_16ipd_1 _paragraph_16k26_4 _paragraph_3ue4t_27 layout-component layout-normal layout-padded body-medium\">Men med k\u00f6pet kommer ocks\u00e5 ett skuldberg p\u00e5 189,6 miljarder kronor. Det \u00e4r n\u00e4ra 19 miljarder kronor per \u00e5r, bara i r\u00e4nta.<\/p>\n<p class=\"_textTheme_16ipd_1 _paragraph_16k26_4 _paragraph_3ue4t_27 layout-component layout-normal layout-padded body-medium\">Enligt k\u00e4llor till <a href=\"https:\/\/www.ft.com\/content\/be980240-13ec-498c-ba79-71eada30d133?syn-25a6b1a6=1\" class=\"_link_16k26_32\" rel=\"nofollow noopener\" target=\"_blank\">The Financial Times<\/a> bygger aff\u00e4ren p\u00e5 f\u00f6rhoppningen att artificiell intelligens \u201davsev\u00e4rt\u201d ska minska EA:s driftskostnader och \u00f6ka vinsterna.<\/p>\n<p class=\"_textTheme_16ipd_1 _paragraph_16k26_4 _paragraph_3ue4t_27 layout-component layout-normal layout-padded body-medium\">Bloombergs speljournalist Jason Schreier rapporterar att EA ocks\u00e5 har sagt till investerare att de kommer att minska sina \u00e5rliga kostnader med 700 miljoner dollar, inklusive 170 miljoner dollar i \u201dorganisatorisk effektivitet\u201d.<\/p>\n<p class=\"_textTheme_16ipd_1 _paragraph_16k26_4 _paragraph_3ue4t_27 layout-component layout-normal layout-padded body-medium\">\u201dM\u00e5nga \u00e4r (f\u00f6rst\u00e5eligt nog) fokuserade p\u00e5 Saudiarabien och KushnersUSA:s sv\u00e4rson, Jared Kushner, som \u00e4ger investeringsfirman Affinity Partners, som nu ocks\u00e5 \u00e4ger en del av EA. del av detta, men den betydligt st\u00f6rre omedelbara effekten kommer fr\u00e5n att det nya, privata EA blir ansvarigt f\u00f6r 20 miljarder dollar i skulder. Det kan inneb\u00e4ra massupps\u00e4gningar, mer aggressiv int\u00e4ktsgenerering och andra stora kostnadsbesparande \u00e5tg\u00e4rder.\u201d, skriver han p\u00e5 <a href=\"https:\/\/bsky.app\/profile\/jasonschreier.bsky.social\/post\/3lzy2ieztws2w\" class=\"_link_16k26_32\" rel=\"nofollow noopener\" target=\"_blank\">Bluesky<\/a>.<\/p>\n<p> <img alt=\"Jared Kushner, \u00e4gare av investeringsfirman Affinity Partners tillika sv\u00e4rson till USA:s president Donald Trump.\" class=\"_image_1jxax_84 layout-component layout-normal\" data-fullscreen- data-track-element-type=\"Article image fullscreen\" data-track-name=\"ImageFullscreen\" decoding=\"async\" loading=\"lazy\" height=\"2476\" itemprop=\"image\"  src=\"https:\/\/www.europesays.com\/se\/wp-content\/uploads\/2026\/08\/7d8c708a-89ae-341e-9125-0c82a8c2a081.jpeg\"  style=\"object-position:60.16150740242261% 34.26898222940226%\" width=\"3715\"\/>Jared Kushner, \u00e4gare av investeringsfirman Affinity Partners tillika sv\u00e4rson till USA:s president Donald Trump. Foto: Chip Somodevilla \/ Getty ImagesVisa mer \u201dInvestera modigt\u201d <\/p>\n<p class=\"_textTheme_16ipd_1 _paragraph_16k26_4 _paragraph_3ue4t_27 layout-component layout-normal layout-padded body-medium\">Studior kopplade till EA har knappast varit f\u00f6rskonade fr\u00e5n besparingar de senaste \u00e5ren.<\/p>\n<p class=\"_textTheme_16ipd_1 _paragraph_16k26_4 _paragraph_3ue4t_27 layout-component layout-normal layout-padded body-medium\">Flera personalneddragningar har drabbat hundratals anst\u00e4llda hos studios som Respawn, Criterion och DICE, som allts\u00e5 ligger bakom senaste \u201dBattlefield\u201d-succ\u00e9n.<\/p>\n<p class=\"_textTheme_16ipd_1 _paragraph_16k26_4 _paragraph_3ue4t_27 layout-component layout-normal layout-padded body-medium\">Silver Lakes vd Egon Durban s\u00e4ger att AI-investeringar v\u00e4ntar f\u00f6r att \u201df\u00f6rb\u00e4ttra spelutvecklandet och spelupplevelsen\u201d och EA:s vd Andrew Wilson, som sitter kvar, \u00e4r optimistisk inf\u00f6r framtiden.<\/p>\n<p class=\"_textTheme_16ipd_1 _paragraph_16k26_4 _paragraph_3ue4t_27 layout-component layout-normal layout-padded body-medium\">\u201dTillsammans kommer vi att investera modigt, accelerera innovationen och skapa n\u00e4sta generations spel och upplevelser f\u00f6r de hundratals miljoner spelare och fans som inspirerar oss varje dag\u201d, skriver Wilson i ett <a href=\"https:\/\/www.ea.com\/news\/our-next-chapter?isLocalized=true\" class=\"_link_16k26_32\" rel=\"nofollow noopener\" target=\"_blank\">pressmeddelande med rubriken \u201dV\u00e5rt n\u00e4sta kapitel\u201d.<\/a><\/p>\n<p class=\"_textTheme_16ipd_1 _paragraph_16k26_4 _paragraph_3ue4t_27 layout-component layout-normal layout-padded body-medium\">Donald Trumps sv\u00e4rson, Jared Kushner, har \u00e4nnu inte uttalat sig om aff\u00e4ren eller framtiden f\u00f6r EA.<\/p>\n<p> <img alt=\"Yasir Al-Rumayyan, vd f\u00f6r PIF.\" class=\"_image_1jxax_84 layout-component layout-normal\" data-fullscreen- data-track-element-type=\"Article image fullscreen\" data-track-name=\"ImageFullscreen\" decoding=\"async\" loading=\"lazy\" height=\"2103\" itemprop=\"image\"  src=\"https:\/\/www.europesays.com\/se\/wp-content\/uploads\/2026\/08\/08e4fefb-2bc0-3f6a-bf28-b0eeb8720ba3.jpeg\"  style=\"object-position:43.89663918833227% 36.18640038040894%\" width=\"3154\"\/>Yasir Al-Rumayyan, vd f\u00f6r PIF. Foto: Stu Forster \/ Getty ImagesVisa mer Satsar p\u00e5 e-sport och spel <\/p>\n<p class=\"_textTheme_16ipd_1 _paragraph_16k26_4 _paragraph_3ue4t_27 layout-component layout-normal layout-padded body-medium\">Spel och e-sport \u00e4r bland de \u201dstrategiska sektorer\u201d som PIF fokuserar p\u00e5 i sin Vision 2030 \u2013 kungarikets plan att minska oljeberoendet.<\/p>\n<p class=\"_textTheme_16ipd_1 _paragraph_16k26_4 _paragraph_3ue4t_27 layout-component layout-normal layout-padded body-medium\">Saudiarabien \u00e4r just nu v\u00e4rd f\u00f6r e-sport-VM. P\u00e5 grund av kriget i Mellan\u00f6stern \u00e4r <a href=\"https:\/\/www.aftonbladet.se\/nojesbladet\/spela\/a\/k0pJ6L\/esports-world-cup-flyttas-till-paris-pa-grund-av-kriget\" class=\"_link_16k26_32\" rel=\"nofollow noopener\" target=\"_blank\">t\u00e4vlingen dock flyttad fr\u00e5n Riyadh till Paris<\/a>.<\/p>\n<p class=\"_textTheme_16ipd_1 _paragraph_16k26_4 _paragraph_3ue4t_27 layout-component layout-normal layout-padded body-medium\">PIF lanserade i b\u00f6rjan av 2022 Savvy Gaming Group under ledning av den saudiske kronprinsen Mohammed bin Salman. Detta f\u00f6r att bli \u201dden ledande spel- och e-sportgruppen nationellt och internationellt som kommer att arbeta f\u00f6r att vidareutveckla ett integrerat ekosystem f\u00f6r sektorn\u201d, enligt statliga f\u00f6rm\u00f6genhetsfonden.<\/p>\n<p class=\"_textTheme_16ipd_1 _paragraph_16k26_4 _paragraph_3ue4t_27 layout-component layout-normal layout-padded body-medium\">\u2013 PIF kommer att forts\u00e4tta st\u00f6dja Saudiarabiens Vision 2030-m\u00e5l genom att leverera konkurrenskraftiga inhemska ekosystem, investera i nationella m\u00e4stare som har potential att skala upp globalt och bilda globala ekonomiska partnerskap, s\u00e4ger Yasir Al-Rumayyan, vd f\u00f6r PIF.<\/p>\n","protected":false},"excerpt":{"rendered":"The Sims, Battlefield och EA Sports-spelen i portf\u00f6ljen Electronic Arts. Foto: Paul Sakuma\/APVisa mer K\u00f6pet av EA \u00e4r&hellip;\n","protected":false},"author":2,"featured_media":333119,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[66],"tags":[118,10495,10798,1740,80,78,79,34,31,33,32,30,81,84,36145,83,82],"class_list":["post-333118","post","type-post","status-publish","format-standard","has-post-thumbnail","category-vetenskap-och-teknik","tag-ea","tag-electronic-arts","tag-jared-kushner","tag-saudiarabien","tag-science","tag-science-and-technology","tag-scienceandtechnology","tag-se","tag-svenska","tag-sverige","tag-sweden","tag-swedish","tag-technology","tag-teknik","tag-the-sims","tag-vetenskap","tag-vetenskapteknik"],"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@se\/117070942460356794","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/se\/wp-json\/wp\/v2\/posts\/333118","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/se\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/se\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/se\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/se\/wp-json\/wp\/v2\/comments?post=333118"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/se\/wp-json\/wp\/v2\/posts\/333118\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/se\/wp-json\/wp\/v2\/media\/333119"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/se\/wp-json\/wp\/v2\/media?parent=333118"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/se\/wp-json\/wp\/v2\/categories?post=333118"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/se\/wp-json\/wp\/v2\/tags?post=333118"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}