{"id":334164,"date":"2026-08-11T07:32:52","date_gmt":"2026-08-11T07:32:52","guid":{"rendered":"https:\/\/www.europesays.com\/se\/334164\/"},"modified":"2026-08-11T07:32:52","modified_gmt":"2026-08-11T07:32:52","slug":"svensk-hotellmarknad-gar-mot-rekordsommar-belaggningen-okade-4-procent-i-juli-visita","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/se\/334164\/","title":{"rendered":"Svensk hotellmarknad g\u00e5r mot rekordsommar &#8211; bel\u00e4ggningen \u00f6kade 4 procent i juli &#8211; Visita"},"content":{"rendered":"<p class=\"font-sans text-base text-text-main dark:text-text-main-dark font-normal leading-[1.4]\">Den svenska hotellmarknaden s\u00e5g en \u00f6kning i bel\u00e4ggningen med 4 procent under juli, j\u00e4mf\u00f6rt med motsvarande m\u00e5nad i fjol. Logiint\u00e4kterna \u00f6kade samtidigt med cirka 12 procent.\n <\/p>\n<p>Det framg\u00e5r av ett pressmeddelande fr\u00e5n branschorganisationen Visita.\n <\/p>\n<p>\u2013 Juli har alltid varit m\u00e5naden med flest hotellg\u00e4ster men inte alltid med de h\u00f6gsta logiint\u00e4kterna. I takt med att Sverige st\u00e4rkt sin position som turismdestination har dock betalningsviljan \u00f6kat bland fritidsg\u00e4sterna. Numera \u00e4r d\u00e4rf\u00f6r juli, tillsammans med augusti, de m\u00e5nader som ger st\u00f6rst logiint\u00e4kter till hotellen, s\u00e4ger Thomas Jakobsson, chefsekonom p\u00e5 Visita.\n <\/p>\n<p>Utvecklingen varierade geografiskt. Utanf\u00f6r storst\u00e4derna \u00f6kade antalet belagda hotellrum med knappt 7 procent. I Malm\u00f6 minskade antalet belagda hotellrum med 10 procent f\u00f6r andra m\u00e5naden i rad, medan bel\u00e4ggningen \u00f6kade med 2 procent i G\u00f6teborg och 3 procent i Stockholm. De \u00f6kade logiint\u00e4kterna drevs framf\u00f6r allt av h\u00f6gre snittpriser i Stockholm och G\u00f6teborg.\n <\/p>\n<p>Visita bed\u00f6mer att den positiva utvecklingen sannolikt drevs av \u00f6kad utl\u00e4ndsk turism, efter att utl\u00e4ndska g\u00e4stn\u00e4tter \u00f6kat tydligt under maj och juni enligt Tillv\u00e4xtverket.\n <\/p>\n<p>Prognosen om 4 procent h\u00f6gre bel\u00e4ggningsgrad p\u00e5 svenska hotell i sommar j\u00e4mf\u00f6rt med sommaren 2025 ligger fast, vilket enligt Visita inneb\u00e4r att hotellmarknaden g\u00e5r mot en rekordsommar.\n <\/p>\n<p>Statistiken avser perioden 1\u201328 juli och bygger p\u00e5 prelimin\u00e4ra data fr\u00e5n Benchmarking Alliance.<br \/>\n <br class=\"col-start-2\"\/><\/p>\n<p class=\"font-sans text-base text-text-main dark:text-text-main-dark font-normal leading-[1.4]\">Stefan Linn\u00e9r<br \/>\n <br class=\"col-start-2\"\/><br \/>\n stefan.linner@finwire.se<br \/>\n <br class=\"col-start-2\"\/><br \/>\n Nyhetsbyr\u00e5n Finwire<\/p>\n","protected":false},"excerpt":{"rendered":"Den svenska hotellmarknaden s\u00e5g en \u00f6kning i bel\u00e4ggningen med 4 procent under juli, j\u00e4mf\u00f6rt med motsvarande m\u00e5nad i&hellip;\n","protected":false},"author":2,"featured_media":334165,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[67],"tags":[104,14081,18467,34,31,33,32,30,105],"class_list":["post-334164","post","type-post","status-publish","format-standard","has-post-thumbnail","category-underhallning","tag-entertainment","tag-pandox","tag-scandic-hotels","tag-se","tag-svenska","tag-sverige","tag-sweden","tag-swedish","tag-underhallning"],"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@se\/117075719375152698","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/se\/wp-json\/wp\/v2\/posts\/334164","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/se\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/se\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/se\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/se\/wp-json\/wp\/v2\/comments?post=334164"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/se\/wp-json\/wp\/v2\/posts\/334164\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/se\/wp-json\/wp\/v2\/media\/334165"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/se\/wp-json\/wp\/v2\/media?parent=334164"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/se\/wp-json\/wp\/v2\/categories?post=334164"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/se\/wp-json\/wp\/v2\/tags?post=334164"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}