{"id":343815,"date":"2026-08-18T19:49:18","date_gmt":"2026-08-18T19:49:18","guid":{"rendered":"https:\/\/www.europesays.com\/se\/343815\/"},"modified":"2026-08-18T19:49:18","modified_gmt":"2026-08-18T19:49:18","slug":"efter-borsraset-klarna-maste-bli-trakigare","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/se\/343815\/","title":{"rendered":"Efter b\u00f6rsraset: Klarna m\u00e5ste bli tr\u00e5kigare"},"content":{"rendered":"<p>  <a href=\"https:\/\/www.svd.se\/av\/bjorn-jeffery\" title=\"Bj\u00f6rn Jeffery\" rel=\"nofollow noopener\" target=\"_blank\"><img decoding=\"async\" alt=\"Bj\u00f6rn Jeffery\" class=\"_image_12vp2_69\" loading=\"lazy\"  src=\"https:\/\/www.europesays.com\/se\/wp-content\/uploads\/2026\/08\/1787082558_92_48a8d362-1c2a-4369-ba92-a6971b8f2e96.png\"  width=\"40\"\/><\/a><img alt=\"\" class=\"_image_1jxax_84 layout-component layout-wide\" data-fullscreen- data-track-element-type=\"Article image fullscreen\" data-track-name=\"ImageFullscreen\" fetchpriority=\"high\" decoding=\"sync\" loading=\"eager\" height=\"4160\" itemprop=\"image\"  src=\"https:\/\/www.europesays.com\/se\/wp-content\/uploads\/2026\/08\/a7e14a38-5bfc-348d-9ec5-7de232578b50.jpeg\"  style=\"object-position:48.693910256410255% 32.70432692307692%\" width=\"6240\"\/><\/p>\n<p class=\"_textTheme_zldsx_1 _lead_16k26_2 _lead_3ue4t_18 layout-component layout-normal layout-padded _lead_o6m9k_5 _leadTheme_1q6sv_1 body-large bold\">Snabbt, kaxigt, of\u00f6ruts\u00e4gbart. Klarna byggde sin framg\u00e5ng p\u00e5 att vara allt storbankerna inte var. Men n\u00e4r aktien rasar \u00f6ver 20 procent blir b\u00f6rsens krav tydliga. Nu kan betalj\u00e4tten tvingas g\u00f6ra n\u00e5got som l\u00e4nge varit ot\u00e4nkbart.<\/p>\n<p class=\"_textTheme_zldsx_1 _paragraph_16k26_4 _paragraph_3ue4t_27 layout-component layout-normal layout-padded body-medium\">Det \u00e4r kul att vara en uppstickare i f\u00f6retagsv\u00e4rlden. I synnerhet i banksektorn, d\u00e4r marknaden best\u00e5r av gr\u00e5, tr\u00e5kiga kolosser som sett ungef\u00e4r likadana ut i decennier.<\/p>\n<p class=\"_textTheme_zldsx_1 _paragraph_16k26_4 _paragraph_3ue4t_27 layout-component layout-normal layout-padded body-medium\">Klarna har gjort det mesta av den positionen. Bolaget har byggt ett modernt varum\u00e4rke, kommunicerat med ov\u00e4ntade k\u00e4ndisar och anv\u00e4nt en tonalitet som varit radikal \u2013 j\u00e4mf\u00f6rt med torra storbanker \u00e5tminstone. Medan konkurrenterna fastnat i n\u00e5gon slags generisk flygplatsreklam har Klarna kunnat framst\u00e5 som ungt, modernt och fram\u00e5tlutat. Det fungerade utm\u00e4rkt s\u00e5 l\u00e4nge Klarna hade allt att vinna och ganska lite att f\u00f6rlora.<\/p>\n","protected":false},"excerpt":{"rendered":"Snabbt, kaxigt, of\u00f6ruts\u00e4gbart. Klarna byggde sin framg\u00e5ng p\u00e5 att vara allt storbankerna inte var. Men n\u00e4r aktien rasar&hellip;\n","protected":false},"author":2,"featured_media":343816,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[5],"tags":[2382,22,23,26,27,17,21,90,24,25,28,29,15,16,18,34,2383,22169,22170,31,33,32,30,19,20],"class_list":["post-343815","post","type-post","status-publish","format-standard","has-post-thumbnail","category-rubriker","tag-borsnoteringar","tag-breaking-news","tag-breakingnews","tag-featured-news","tag-featurednews","tag-headlines","tag-huvudnyheter","tag-klarna","tag-latest-news","tag-latestnews","tag-main-news","tag-mainnews","tag-news","tag-nyheter","tag-rubriker","tag-se","tag-sebastian-siemiatkowski","tag-svd-fokus-tech","tag-svd-tech","tag-svenska","tag-sverige","tag-sweden","tag-swedish","tag-top-stories","tag-topstories"],"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@se\/117118250186040612","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/se\/wp-json\/wp\/v2\/posts\/343815","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/se\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/se\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/se\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/se\/wp-json\/wp\/v2\/comments?post=343815"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/se\/wp-json\/wp\/v2\/posts\/343815\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/se\/wp-json\/wp\/v2\/media\/343816"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/se\/wp-json\/wp\/v2\/media?parent=343815"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/se\/wp-json\/wp\/v2\/categories?post=343815"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/se\/wp-json\/wp\/v2\/tags?post=343815"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}