{"id":346399,"date":"2026-08-20T15:22:16","date_gmt":"2026-08-20T15:22:16","guid":{"rendered":"https:\/\/www.europesays.com\/se\/346399\/"},"modified":"2026-08-20T15:22:16","modified_gmt":"2026-08-20T15:22:16","slug":"torsten-jansson-om-forvarven-har-exploderat-senare","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/se\/346399\/","title":{"rendered":"Torsten Jansson om f\u00f6rv\u00e4rven: ”Har exploderat senare”"},"content":{"rendered":"

Europa drar<\/p>\n

N\u00e4r VD Torsten Jansson<\/strong> ska peka ut till Placera var marknaden v\u00e4nder tydligast n\u00e4mner han flera europeiska l\u00e4nder. Samtidigt beskriver han \u00e5terh\u00e4mtningen som extremt l\u00e5ngdragen och betydligt segare \u00e4n han r\u00e4knat med.<\/p>\n

Rapporten pekar \u00e5t samma h\u00e5ll. ”Resterande Europa” v\u00e4xte 47% i kvartalet, Sverige 9% och Benelux 7%. Nordamerika \u00f6kade bara 3%, delvis f\u00f6r att valutaomr\u00e4kningen drog ner regionen med n\u00e4rmare 3%. Rensat f\u00f6r valuta v\u00e4xer koncernen i samtliga regioner, men en stor del av Europalyftet kommer fr\u00e5n Cotton Classics.<\/p>\n\n

Nyckeltal, Mkr<\/p>\n

Q2 2026<\/p>\n

Q2 2025<\/p>\n<\/tr>\n\n\n

Nordamerika<\/p>\n<\/td>\n\n

555<\/p>\n<\/td>\n\n

539<\/p>\n<\/td>\n<\/tr>\n\n\n

Sverige<\/p>\n<\/td>\n\n

510<\/p>\n<\/td>\n\n

466<\/p>\n<\/td>\n<\/tr>\n\n\n

Benelux<\/p>\n<\/td>\n\n

343<\/p>\n<\/td>\n\n

320<\/p>\n<\/td>\n<\/tr>\n\n\n

Norden exkl Sverige<\/p>\n<\/td>\n\n

297<\/p>\n<\/td>\n\n

276<\/p>\n<\/td>\n<\/tr>\n\n\n

Resterande Europa<\/p>\n<\/td>\n\n

753<\/p>\n<\/td>\n\n

512<\/p>\n<\/td>\n<\/tr>\n\n\n

\u00d6vriga l\u00e4nder<\/p>\n<\/td>\n\n

153<\/p>\n<\/td>\n\n

186<\/p>\n<\/td>\n<\/tr>\n\n\n

Koncernen<\/p>\n<\/td>\n\n

2 611<\/p>\n<\/td>\n\n

2 300<\/p>\n<\/td>\n<\/tr>\n

Skillnaden mellan f\u00f6rs\u00e4ljningskanalerna \u00e4r tydlig. Profilf\u00f6rs\u00e4ljningen, allts\u00e5 kl\u00e4der och produkter som s\u00e4ljs med kundens logotyp, \u00f6kade 17,5% till 1 840 Mkr. Detaljhandeln \u00f6kade 5,0% till 771 Mkr.<\/p>\n

F\u00f6retagssegmentet, koncernens st\u00f6rsta, v\u00e4xte 19,1% under halv\u00e5ret men n\u00e4stan hela \u00f6kningen kom fr\u00e5n f\u00f6rv\u00e4rv. I j\u00e4mf\u00f6rbara enheter minskade f\u00f6rs\u00e4ljningen, fr\u00e4mst f\u00f6r tradingverksamheten i Asien, som best\u00e5r av f\u00e5 och stora ordrar och d\u00e4rf\u00f6r sv\u00e4nger kraftigt mellan kvartalen. Sport & Fritid v\u00e4xte 8,5% med Cutter & Buck och Craft som draglok, medan G\u00e5vor & Heminredning \u00f6kade 2,7%.<\/p>\n

Cotton Classics har l\u00e4gre bruttomarginal \u00e4n resten av koncernen och pressar d\u00e4rf\u00f6r den samlade marginalen. Enligt Jansson b\u00f6rjar den f\u00f6rv\u00e4rvade verksamheten synas positivt i l\u00f6nsamheten f\u00f6rst under 2027. Under h\u00f6sten \u00f6ppnar ocks\u00e5 lager- och logistikcentret i Dallas och Tenson lanseras i USA.<\/p>\n","protected":false},"excerpt":{"rendered":"Europa drar N\u00e4r VD Torsten Jansson ska peka ut till Placera var marknaden v\u00e4nder tydligast n\u00e4mner han flera…\n","protected":false},"author":2,"featured_media":346400,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[5],"tags":[22,23,26,27,17,21,2293,24,25,28,29,38967,15,16,3218,18,34,31,33,32,30,19,20],"class_list":["post-346399","post","type-post","status-publish","format-standard","has-post-thumbnail","category-rubriker","tag-breaking-news","tag-breakingnews","tag-featured-news","tag-featurednews","tag-headlines","tag-huvudnyheter","tag-intervjuer","tag-latest-news","tag-latestnews","tag-main-news","tag-mainnews","tag-new-wave","tag-news","tag-nyheter","tag-rapporter","tag-rubriker","tag-se","tag-svenska","tag-sverige","tag-sweden","tag-swedish","tag-top-stories","tag-topstories"],"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@se\/117128524602714995","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/se\/wp-json\/wp\/v2\/posts\/346399","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/se\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/se\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/se\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/se\/wp-json\/wp\/v2\/comments?post=346399"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/se\/wp-json\/wp\/v2\/posts\/346399\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/se\/wp-json\/wp\/v2\/media\/346400"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/se\/wp-json\/wp\/v2\/media?parent=346399"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/se\/wp-json\/wp\/v2\/categories?post=346399"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/se\/wp-json\/wp\/v2\/tags?post=346399"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}