{"id":354610,"date":"2026-08-27T12:29:08","date_gmt":"2026-08-27T12:29:08","guid":{"rendered":"https:\/\/www.europesays.com\/se\/354610\/"},"modified":"2026-08-27T12:29:08","modified_gmt":"2026-08-27T12:29:08","slug":"kalles-kaviar-far-ny-tub-med-friends","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/se\/354610\/","title":{"rendered":"Kalles kaviar f\u00e5r ny tub med Friends"},"content":{"rendered":"<p>Publicerad 27 aug 2026 kl 13.33<\/p>\n<p>Kalles kaviar har l\u00e4nge varit en frukostfavorit i svenska hem.<\/p>\n<p>Men nu \u00e4ndrar den klassiska tuben design \u2013 efter \u00f6ver 70 \u00e5r.<\/p>\n<p><img   alt=\"\"\/><\/p>\n<p>Kaviaren har funnits sedan 1954.<\/p>\n<p>Foto: Pressbild Orkla Foods<\/p>\n<p>\u00d6ppna bild i helsk\u00e4rm<img loading=\"lazy\"   alt=\"\"\/><\/p>\n<p>En klassiker p\u00e5 frukostbordet.<\/p>\n<p>Foto: Karlsson Photo \/ Shutterstock<\/p>\n<p>\u00d6ppna bild i helsk\u00e4rm<\/p>\n<p>Kalles kaviar har funnits sedan 1954 och \u00e4r en klassiker p\u00e5 frukostbordet i m\u00e5nga svenska hem. Men nu \u00e4ndrar den klassiska tuben utseende.<\/p>\n<p>I ett samarbete med Friends, som arbetar f\u00f6r att stoppa mobbning, f\u00e5r Kalle n\u00e4mligen en kompis p\u00e5 kaviartuben i h\u00f6st.<\/p>\n<p>Det \u00e4r f\u00f6rsta g\u00e5ngen n\u00e5gonsin som Kalle f\u00e5r s\u00e4llskap.<\/p>\n<p><img loading=\"lazy\"   alt=\"\"\/><\/p>\n<p>Kalle f\u00e5r en kompis p\u00e5 nya tuben.<\/p>\n<p>Foto: Pressbild Orkla Foods<\/p>\n<p>\u00d6ppna bild i helsk\u00e4rm<\/p>\n<p>Syftet \u00e4r att rikta uppm\u00e4rksamhet \u00e5t barns r\u00e4tt till en trygg och schyst skolstart, skriver Orkla Foods <a href=\"https:\/\/www.expressen.se\/tagg\/location\/sverige\/\" class=\"\" rel=\"nofollow noopener\" target=\"_blank\">Sverige<\/a> och Friends i ett pressmeddelande.<\/p>\n<p>\u2013 Kalles har funnits p\u00e5 svenska frukostbord i \u00f6ver 70 \u00e5r. D\u00e4rf\u00f6r k\u00e4nns det fint att l\u00e5ta tuben b\u00e4ra ett budskap som handlar om n\u00e5got st\u00f6rre \u00e4n kaviar. F\u00f6r m\u00e5nga barn b\u00f6rjar dagen hemma vid k\u00f6ksbordet, men forts\u00e4tter i en skolmilj\u00f6 d\u00e4r alla inte k\u00e4nner sig trygga, s\u00e4ger Ella Karvonen, brand manager p\u00e5 Orkla.<\/p>\n<p>Kaviartuberna ska \u00f6ppna upp f\u00f6r viktiga samtal om skolstart och trygghet.<\/p>\n<p>De nya kompistuberna finns redan i vissa butiker, men kampanjen p\u00e5g\u00e5r officiellt mellan vecka 35 och 45.<\/p>\n","protected":false},"excerpt":{"rendered":"Publicerad 27 aug 2026 kl 13.33 Kalles kaviar har l\u00e4nge varit en frukostfavorit i svenska hem. Men nu&hellip;\n","protected":false},"author":2,"featured_media":354611,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[65],"tags":[72,70,71,409,17172,34,611,31,33,32,30],"class_list":["post-354610","post","type-post","status-publish","format-standard","has-post-thumbnail","category-ekonomi","tag-business","tag-economy","tag-ekonomi","tag-mat-dryck","tag-mobbning","tag-se","tag-skolstart","tag-svenska","tag-sverige","tag-sweden","tag-swedish"],"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@se\/117167480189946215","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/se\/wp-json\/wp\/v2\/posts\/354610","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/se\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/se\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/se\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/se\/wp-json\/wp\/v2\/comments?post=354610"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/se\/wp-json\/wp\/v2\/posts\/354610\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/se\/wp-json\/wp\/v2\/media\/354611"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/se\/wp-json\/wp\/v2\/media?parent=354610"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/se\/wp-json\/wp\/v2\/categories?post=354610"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/se\/wp-json\/wp\/v2\/tags?post=354610"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}