{"id":372132,"date":"2026-09-09T11:05:13","date_gmt":"2026-09-09T11:05:13","guid":{"rendered":"https:\/\/www.europesays.com\/se\/372132\/"},"modified":"2026-09-09T11:05:13","modified_gmt":"2026-09-09T11:05:13","slug":"apples-troliga-drag-vikbar-telefon","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/se\/372132\/","title":{"rendered":"Apples troliga drag \u2013 vikbar telefon"},"content":{"rendered":"<p>  <img alt=\"En av Apples butiker i Peking. Arkivbild.\" class=\"_image_1jxax_84 layout-component layout-wide\" data-fullscreen- data-track-element-type=\"Article image fullscreen\" data-track-name=\"ImageFullscreen\" fetchpriority=\"high\" decoding=\"sync\" loading=\"eager\" height=\"2988\" itemprop=\"image\"  src=\"https:\/\/www.europesays.com\/se\/wp-content\/uploads\/2026\/09\/fd48024c-d433-3ede-bf74-cb0934221c11.jpeg\"  style=\"object-position:0% 0%\" width=\"4482\"\/>En av Apples butiker i Peking. Arkivbild.  Foto: Andy WongVisa mer<\/p>\n<p class=\"_textTheme_zldsx_1 _lead_16k26_2 _lead_3ue4t_18 layout-component layout-normal layout-padded _lead_o6m9k_5 _leadTheme_1q6sv_1 body-large bold\">En ny hopf\u00e4llbar telefon.<\/p>\n<p class=\"_textTheme_zldsx_1 _lead_16k26_2 _lead_3ue4t_18 layout-component layout-normal layout-padded _lead_o6m9k_5 _leadTheme_1q6sv_1 body-large bold\">Det \u00e4r f\u00f6rhandstipset inf\u00f6r Apples \u00e5rliga produktlansering. Bolagets nya vd John Ternus ska samtidigt navigera i en h\u00f6gst utmanande milj\u00f6.<\/p>\n<p class=\"_textTheme_zldsx_1 _paragraph_16k26_4 _paragraph_3ue4t_27 layout-component layout-normal layout-padded body-medium\">Det har blivit en tradition. I september varje \u00e5r brukar Apple, numera v\u00e4rldens n\u00e4st h\u00f6gst v\u00e4rderade b\u00f6rsbolag, presentera sina nya produktuppdateringar vid ett stort evenemang p\u00e5 huvudkontoret i Kalifornien.<\/p>\n<p class=\"_textTheme_zldsx_1 _paragraph_16k26_4 _paragraph_3ue4t_27 layout-component layout-normal layout-padded body-medium\">N\u00e4r det nu \u00e4r dags igen, p\u00e5 onsdagskv\u00e4llen svensk tid, f\u00f6rv\u00e4ntas det vara med en Iphonevariant som \u00e4r vikbar.<\/p>\n<p> Konkurrenter var f\u00f6re <\/p>\n<p class=\"_textTheme_zldsx_1 _paragraph_16k26_4 _paragraph_3ue4t_27 layout-component layout-normal layout-padded body-medium\">Apple, som historiskt sett haft innovation som ledstj\u00e4rna, \u00e4r knappast f\u00f6rst den h\u00e4r g\u00e5ngen. Bland konkurrenter som Samsung och Google har just hopf\u00e4llbara varianter funnits sedan l\u00e5ng tid tillbaka. Det finns ocks\u00e5 ytterligare en aspekt:<\/p>\n<p class=\"_textTheme_zldsx_1 _paragraph_16k26_4 _paragraph_3ue4t_27 layout-component layout-normal layout-padded body-medium\">\u2013 Hopf\u00e4llbara smartphones \u00e4r en mycket liten del av mobilmarknaden. Utmaningen f\u00f6r Apple blir om de kan expandera den h\u00e4r nischen till ett meningsfullt aff\u00e4rsomr\u00e5de, s\u00e4ger Dipanjan Chatterjee, analytiker vid forsknings- och r\u00e5dgivningsf\u00f6retaget Forrester.<\/p>\n<p class=\"_textTheme_zldsx_1 _paragraph_16k26_4 _paragraph_3ue4t_27 layout-component layout-normal layout-padded body-medium\">John Ternus g\u00f6r samtidigt sitt f\u00f6rsta stora framtr\u00e4dande som vd f\u00f6r bolaget efter att ha ersatt Tim Cook. F\u00f6r hans del handlar det nu inte bara om att \u00f6vertyga konsumenter om varf\u00f6r de ska ha en vikbar mobil utan \u00e4ven varf\u00f6r de ska betala allt mer f\u00f6r Apples modeller. F\u00f6reg\u00e5ngaren, Iphone 17, kostar i USA mellan 799 dollar och hela 1 999 dollar (n\u00e4stan motsvarande 20 000 kronor), skriver nyhetsbyr\u00e5n AP.<\/p>\n<p> En chipbrist <\/p>\n<p class=\"_textTheme_zldsx_1 _paragraph_16k26_4 _paragraph_3ue4t_27 layout-component layout-normal layout-padded body-medium\">De f\u00f6rv\u00e4ntade pris\u00f6kningarna h\u00e4nger samman med den brist p\u00e5 minneschip som nu p\u00e5verkat betydligt fler f\u00f6retag \u00e4n enbart Apple. Tisdagskv\u00e4llens evenemang f\u00f6ljs sp\u00e4nt av marknaden. Hittills i \u00e5r har Apples aktie kl\u00e4ttrat drygt 16 procent. Detta \u00e4r i linje med utvecklingen f\u00f6r Nasdaqs kompositindex som helhet.<\/p>\n","protected":false},"excerpt":{"rendered":"En av Apples butiker i Peking. Arkivbild. Foto: Andy WongVisa mer En ny hopf\u00e4llbar telefon. Det \u00e4r f\u00f6rhandstipset&hellip;\n","protected":false},"author":2,"featured_media":372133,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[66],"tags":[80,78,79,34,31,33,32,30,81,84,83,82],"class_list":["post-372132","post","type-post","status-publish","format-standard","has-post-thumbnail","category-vetenskap-och-teknik","tag-science","tag-science-and-technology","tag-scienceandtechnology","tag-se","tag-svenska","tag-sverige","tag-sweden","tag-swedish","tag-technology","tag-teknik","tag-vetenskap","tag-vetenskapteknik"],"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@se\/117240760619495548","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/se\/wp-json\/wp\/v2\/posts\/372132","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/se\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/se\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/se\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/se\/wp-json\/wp\/v2\/comments?post=372132"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/se\/wp-json\/wp\/v2\/posts\/372132\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/se\/wp-json\/wp\/v2\/media\/372133"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/se\/wp-json\/wp\/v2\/media?parent=372132"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/se\/wp-json\/wp\/v2\/categories?post=372132"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/se\/wp-json\/wp\/v2\/tags?post=372132"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}