{"id":37515,"date":"2025-09-23T10:57:08","date_gmt":"2025-09-23T10:57:08","guid":{"rendered":"https:\/\/www.europesays.com\/se\/37515\/"},"modified":"2025-09-23T10:57:08","modified_gmt":"2025-09-23T10:57:08","slug":"preem-lamnar-vasaloppet-efter-17-ar","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/se\/37515\/","title":{"rendered":"Preem l\u00e4mnar Vasaloppet efter 17 \u00e5r"},"content":{"rendered":"<p>Publicerad 23 sep 2025 kl 12.22<\/p>\n<p>Vasaloppets samarbete med Preem v\u00e4ckte debatt i vintras.\u00a0<\/p>\n<p>Nu v\u00e4ljer bolaget att inte f\u00f6rl\u00e4nga sponsorskapet. \u00a0<\/p>\n<p><img   alt=\"\"\/><\/p>\n<p>Skidikonen Gunde Svan har varit en del av Vasaloppets samarbete med Preem<\/p>\n<p>Foto: PATRIK C \u00d6STERBERG \/ MEDIABILD<\/p>\n<p>\u00d6ppna bild i helsk\u00e4rm<\/p>\n<p>I en debattartikel i<a href=\"https:\/\/www.aftonbladet.se\/debatt\/a\/pPEAJW\/55-toppakare-vasaloppet-tinar-bort-stoppa-fossilreklamen?utm_source=iosapp&amp;utm_medium=share\" rel=\"nofollow noopener\" target=\"_blank\"> Aftonbladet varnade flera elit- och l\u00e5nglopps\u00e5kare<\/a> f\u00f6r att klimatf\u00f6r\u00e4ndringarna p\u00e5verkar skid\u00e5kningens f\u00f6ruts\u00e4ttningar.\u00a0<\/p>\n<p>D\u00e4rf\u00f6r riktade de kritik mot <a href=\"https:\/\/www.expressen.se\/tagg\/organization\/vasaloppet\/\" class=\"\" rel=\"nofollow noopener\" target=\"_blank\">Vasaloppets<\/a> val att samarbeta med oljebolaget Preem.\u00a0<\/p>\n<p>Vd:n Johan Eriksson svarade p\u00e5 kritiken till TT:\u00a0<\/p>\n<p>\u2013 Att g\u00f6ra det stora omst\u00e4llningsarbetet \u00e4r s\u00e5 viktigt f\u00f6r oss. Vi beh\u00f6ver dra ner v\u00e5ra utsl\u00e4pp och vi beh\u00f6ver partnerskap f\u00f6r det. Vi f\u00f6rst\u00e5r att det \u00e4r en komplex fr\u00e5ga, men hoppas att folk funderar ett varv till p\u00e5 de argument vi f\u00f6r fram.\u00a0<\/p>\n<p>Nu, efter 17 \u00e5r, tar samarbetet slut. Vasaloppet <a href=\"https:\/\/www.vasaloppet.se\/nyheter\/preem-kliver-av-som-huvudsponsor-till-vasaloppet\/\" rel=\"nofollow noopener\" target=\"_blank\">uppger i ett pressmeddelande<\/a> att Preem har valt att inte f\u00f6rl\u00e4nga sitt sponsorskap.\u00a0<\/p>\n<p>\u2013\u00a0Nu v\u00e4ljer de att g\u00e5 vidare och p\u00e5 Vasaloppet forts\u00e4tter vi v\u00e5r resa fram\u00e5t f\u00f6r att s\u00e4tta Sverige i r\u00f6relse, s\u00e4ger Johan Eriksson.\u00a0<\/p>\n<p>Under \u00e5ren har bland annat skidikonen Gunde Svan varit en del av samarbetet med Preem. \u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"Publicerad 23 sep 2025 kl 12.22 Vasaloppets samarbete med Preem v\u00e4ckte debatt i vintras.\u00a0 Nu v\u00e4ljer bolaget att&hellip;\n","protected":false},"author":2,"featured_media":37516,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[22,23,26,27,17,21,24,25,28,29,15,16,3958,18,34,857,31,33,32,30,19,20],"class_list":{"0":"post-37515","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-rubriker","8":"tag-breaking-news","9":"tag-breakingnews","10":"tag-featured-news","11":"tag-featurednews","12":"tag-headlines","13":"tag-huvudnyheter","14":"tag-latest-news","15":"tag-latestnews","16":"tag-main-news","17":"tag-mainnews","18":"tag-news","19":"tag-nyheter","20":"tag-organization-vasaloppet","21":"tag-rubriker","22":"tag-se","23":"tag-sections-langdskidor","24":"tag-svenska","25":"tag-sverige","26":"tag-sweden","27":"tag-swedish","28":"tag-top-stories","29":"tag-topstories"},"share_on_mastodon":{"url":"","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/se\/wp-json\/wp\/v2\/posts\/37515","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/se\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/se\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/se\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/se\/wp-json\/wp\/v2\/comments?post=37515"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/se\/wp-json\/wp\/v2\/posts\/37515\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/se\/wp-json\/wp\/v2\/media\/37516"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/se\/wp-json\/wp\/v2\/media?parent=37515"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/se\/wp-json\/wp\/v2\/categories?post=37515"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/se\/wp-json\/wp\/v2\/tags?post=37515"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}