{"id":39459,"date":"2025-09-25T13:16:07","date_gmt":"2025-09-25T13:16:07","guid":{"rendered":"https:\/\/www.europesays.com\/se\/39459\/"},"modified":"2025-09-25T13:16:07","modified_gmt":"2025-09-25T13:16:07","slug":"anklagas-for-vilseledande-priser-nu-borsnoteras-guldhandlaren","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/se\/39459\/","title":{"rendered":"Anklagas f\u00f6r vilseledande priser \u2013 nu b\u00f6rsnoteras guldhandlaren"},"content":{"rendered":"<p>V\u00e4ckt misstankar<\/p>\n<p>Konsumenter har ocks\u00e5 vittnat om att de som beg\u00e4rt retur av sitt guld ibland erbjudits <a href=\"https:\/\/www.realtid.se\/marknader\/guld-slar-alla-rekord-storsta-uppgangen-sedan-1979\/\" rel=\"nofollow noopener\" target=\"_blank\">ett h\u00f6gre pris<\/a> \u00e4n det ursprungliga budet.<\/p>\n<p>Detta har v\u00e4ckt misstankar om att bolaget systematiskt anv\u00e4nder omv\u00e4rderingar f\u00f6r att undvika kundf\u00f6rluster.<\/p>\n<p>D\u00e4rtill har flera kunder reagerat p\u00e5 att \u00e5ngerr\u00e4tten \u00e4r begr\u00e4nsad till fem dagar, varefter det erbjudna priset automatiskt anses accepterat.<\/p>\n<p>Vuxit snabbt<\/p>\n<p>Guldbrev sl\u00e5r dock ifr\u00e5n sig anklagelserna, och vd:n<strong> Robert Nyberg<\/strong> \u00e4r trygg med att v\u00e4rderingsverktyget fungerar som det ska.<\/p>\n<p>\u201dDen tryggheten f\u00e5r vi utifr\u00e5n den h\u00f6ga kundn\u00f6jdhet vi har och den v\u00e4ldigt l\u00e5ga returandel<br \/>vi upplever\u201d, skriver han till Privata Aff\u00e4rer.<\/p>\n<p>Trots kritiken har Guldbrev <a href=\"https:\/\/www.dagensps.se\/bors-finans\/mitt-i-rekordruschen-nytt-svenskt-guldbolag-till-borsen\/\" rel=\"nofollow noopener\" target=\"_blank\">vuxit kraftigt<\/a>.<\/p>\n<p>Slimmad organisation<\/p>\n<p>Oms\u00e4ttningen har mer \u00e4n f\u00f6rdubblats det senaste \u00e5ret och uppgick under f\u00f6rsta halv\u00e5ret 2025 till 180 miljoner kronor, med en r\u00f6relsemarginal p\u00e5 omkring 25 procent, skriver <a href=\"https:\/\/www.svd.se\/a\/o3XO2V\/guldbrev-till-borsen\" rel=\"nofollow noopener\" target=\"_blank\">TT<\/a>.<\/p>\n<p>Verksamheten \u00e4r slimmad med endast sju anst\u00e4llda, d\u00e4r distribution och v\u00e4rdering sk\u00f6ts av externa partners.<\/p>\n<p>Bolaget v\u00e4rderas till 420 miljoner kronor vid noteringen.<\/p>\n<p>S\u00e4ljer en del av innehavet<\/p>\n<p>Huvud\u00e4garna, d\u00e4ribland Gapyel Au och Stureparken Invest, s\u00e4ljer en betydande del av sina innehav men beh\u00e5ller kontrollposter.<\/p>\n<p>Tecknings\u00e5taganden fr\u00e5n institutionella investerare t\u00e4cker redan tre fj\u00e4rdedelar av emissionen.<\/p>\n<p>Enligt analytiker \u00e4r bruttomarginalerna p\u00e5 omkring 50 procent v\u00e4sentligt h\u00f6gre \u00e4n hos j\u00e4mf\u00f6rbara akt\u00f6rer.<\/p>\n<p>Det ger bolaget stort utrymme f\u00f6r reklam och marknadsf\u00f6ring men ocks\u00e5 v\u00e4cker fr\u00e5gor om h\u00e5llbarheten p\u00e5 l\u00e4ngre sikt, skriver <a href=\"https:\/\/www.affarsvarlden.se\/analys\/guldbrev-taljer-guld-med-mordande-reklam\" rel=\"nofollow noopener\" target=\"_blank\">Aff\u00e4rsv\u00e4rlden<\/a>.<\/p>\n<p>L\u00e4s mer fr\u00e5n Realtid &#8211; v\u00e5rt nyhetsbrev \u00e4r kostnadsfritt:Prenumerera<\/p>\n","protected":false},"excerpt":{"rendered":"V\u00e4ckt misstankar Konsumenter har ocks\u00e5 vittnat om att de som beg\u00e4rt retur av sitt guld ibland erbjudits ett&hellip;\n","protected":false},"author":2,"featured_media":39460,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[22,23,26,27,548,17,21,2104,24,25,28,29,4131,15,16,18,34,31,33,32,30,19,20],"class_list":{"0":"post-39459","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-rubriker","8":"tag-breaking-news","9":"tag-breakingnews","10":"tag-featured-news","11":"tag-featurednews","12":"tag-guld","13":"tag-headlines","14":"tag-huvudnyheter","15":"tag-konsumentverket","16":"tag-latest-news","17":"tag-latestnews","18":"tag-main-news","19":"tag-mainnews","20":"tag-nasdaq-first-north","21":"tag-news","22":"tag-nyheter","23":"tag-rubriker","24":"tag-se","25":"tag-svenska","26":"tag-sverige","27":"tag-sweden","28":"tag-swedish","29":"tag-top-stories","30":"tag-topstories"},"share_on_mastodon":{"url":"","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/se\/wp-json\/wp\/v2\/posts\/39459","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/se\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/se\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/se\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/se\/wp-json\/wp\/v2\/comments?post=39459"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/se\/wp-json\/wp\/v2\/posts\/39459\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/se\/wp-json\/wp\/v2\/media\/39460"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/se\/wp-json\/wp\/v2\/media?parent=39459"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/se\/wp-json\/wp\/v2\/categories?post=39459"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/se\/wp-json\/wp\/v2\/tags?post=39459"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}