{"id":40471,"date":"2025-09-26T14:34:15","date_gmt":"2025-09-26T14:34:15","guid":{"rendered":"https:\/\/www.europesays.com\/se\/40471\/"},"modified":"2025-09-26T14:34:15","modified_gmt":"2025-09-26T14:34:15","slug":"han-kan-gora-guilloudarrig-av-avundsjuka","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/se\/40471\/","title":{"rendered":"Han kan g\u00f6ra Guillou\ndarrig av avundsjuka"},"content":{"rendered":"

Anna Hellgren ser framtiden i vit\u00f6gat p\u00e5 Bokm\u00e4ssan.\u00a0<\/p>\n

B\u00e4sta tipsen: B\u00f6ckerna du bara m\u00e5ste l\u00e4sa<\/p>\n

Detta \u00e4r en kr\u00f6nika. Analys och st\u00e4llningstaganden \u00e4r skribentens.
\n \n<\/p>\n

\"\"\/<\/p>\n

Nere med kidsen? Bokm\u00e4ssan k\u00e4mpar p\u00e5.<\/p>\n

Foto: Fredrik Sandberg\/TT \/ TT NYHETSBYR\u00c5N<\/p>\n

\u00d6ppna bild i helsk\u00e4rm\"\"\/<\/p>\n

Alexander Ernstberger.<\/p>\n

Foto: ANNA-KARIN NILSSON<\/p>\n

\u00d6ppna bild i helsk\u00e4rm<\/p>\n

NOTERAT. <\/strong>Dagliga utskick av klickstatistik fr\u00e5n ledningen och offentliga appl\u00e5der f\u00f6r dem som lyckats extra bra. H\u00e4romveckan vittnade SVT:s tidigare <\/a>klimatkorre Erica Bjerstr\u00f6m<\/strong> i ETC om en av anledningarna till att hon sa upp sig.\u00a0<\/p>\n

\u2013 Det \u00e4r n\u00e5gon sorts Tiktokifiering. Eftersom jag inte kan s\u00e4ga att jag har n\u00e5gon b\u00e4ttre id\u00e9 kan jag bara \u00f6nska n\u00e4sta generation lycka till.\u00a0<\/p>\n

Kampen om den unga publiken \u00e4r real. Ocks\u00e5 Bokm\u00e4ssan<\/a> k\u00e4mpar p\u00e5: I helgen kommer till exempel Youtube-idolerna Tomu och Yumi och pastellpopparna Dolly Style och i kv\u00e4ll \u00e4r det dags f\u00f6r Bokm\u00e4ssan by night, d\u00e4r unga bes\u00f6kare kan lyssna p\u00e5 lajvpoddar och dricka \u00f6l.\u00a0<\/p>\n

Men som s\u00e5 ofta \u00e4r det s\u00e4llan anstr\u00e4ngning som l\u00f6nar sig. P\u00e5 m\u00e4ssgolvet \u00e4r de pl\u00f6tsligt \u00f6verallt: Killarna med tunna dunjackor och -v\u00e4star, l\u00e5gt skurna jeans och platta sneakers. Luften tjock av h\u00e5rvax. Det var l\u00e4nge sen jag s\u00e5 m\u00e5nga gymnasister p\u00e5 en g\u00e5ng.\u00a0<\/p>\n

Anledningen? Allragrundaren Alexander Ernstberger <\/strong>signerar och s\u00e4ljer b\u00f6cker. Hos den unga generationen blev Ernstberger en grisch-ikon under sin tid i f\u00e4ngelset, en modern stekar-king och f\u00f6rebild i konsten att leva snabbt f\u00f6r andras pengar. Ernstbergers fanclub k\u00f6per inte s\u00e4rskilt m\u00e5nga b\u00f6cker, men selfiek\u00f6n skulle g\u00f6ra Jan Guillou<\/strong> darrig av avund.\u00a0<\/p>\n

Framtiden \u00e4r h\u00e4r, vare sig vi vill eller inte.\u00a0<\/p>\n

Anna Hellgren \u00e4r redakt\u00f6r och kritiker p\u00e5 Expressens kultursida.\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"Anna Hellgren ser framtiden i vit\u00f6gat p\u00e5 Bokm\u00e4ssan.\u00a0 B\u00e4sta tipsen: B\u00f6ckerna du bara m\u00e5ste l\u00e4sa Detta \u00e4r en…\n","protected":false},"author":2,"featured_media":40472,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[67],"tags":[104,4192,4061,2683,4010,34,31,33,32,30,105],"class_list":{"0":"post-40471","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-underhallning","8":"tag-entertainment","9":"tag-newsstory-bokmassan-2025","10":"tag-organization-bokmassan","11":"tag-person-alexander-ernstberger","12":"tag-person-jan-guillou","13":"tag-se","14":"tag-svenska","15":"tag-sverige","16":"tag-sweden","17":"tag-swedish","18":"tag-underhallning"},"share_on_mastodon":{"url":"","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/se\/wp-json\/wp\/v2\/posts\/40471","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/se\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/se\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/se\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/se\/wp-json\/wp\/v2\/comments?post=40471"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/se\/wp-json\/wp\/v2\/posts\/40471\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/se\/wp-json\/wp\/v2\/media\/40472"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/se\/wp-json\/wp\/v2\/media?parent=40471"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/se\/wp-json\/wp\/v2\/categories?post=40471"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/se\/wp-json\/wp\/v2\/tags?post=40471"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}