{"id":42099,"date":"2025-09-28T21:48:22","date_gmt":"2025-09-28T21:48:22","guid":{"rendered":"https:\/\/www.europesays.com\/se\/42099\/"},"modified":"2025-09-28T21:48:22","modified_gmt":"2025-09-28T21:48:22","slug":"unga-smala-kvinnor-syns-mest-i-reklamen","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/se\/42099\/","title":{"rendered":"Unga smala kvinnor syns mest i reklamen"},"content":{"rendered":"<p>share-arrowDela<\/p>\n<p>unsaveSpara<\/p>\n<p>expand-left<\/p>\n<p>helsk\u00e4rm<img decoding=\"async\" class=\"image-asset hyperion-css-u06ts1\" data-test-tag=\"image-asset\" src=\"https:\/\/www.europesays.com\/se\/wp-content\/uploads\/2025\/09\/2fd9da0b-a72b-4643-aae8-1a1e3aab59f1\"  alt=\"Arkivbild p\u00e5 reklamaffischer vid tunnelbaneuppg\u00e5ngen \u00d6stermalmstorg i Stockholm.\"  loading=\"eager\" fetchpriority=\"high\" style=\"aspect-ratio:1900 \/ 1267\"\/>Arkivbild p\u00e5 reklamaffischer vid tunnelbaneuppg\u00e5ngen \u00d6stermalmstorg i Stockholm. Foto: Viktoria Bank\/TT<\/p>\n<p class=\"hyperion-css-1shl3oz\" data-test-tag=\"lead-text\">I reklamens v\u00e4rld dominerar kvinnan. \u00c5tminstone hon som \u00e4r ung och smal, enligt en ny unders\u00f6kning.<\/p>\n<p class=\"hyperion-css-1v9qo5x\">Den svenska befolkningen utg\u00f6rs av ungef\u00e4r lika delar m\u00e4n och kvinnor. Men 57 procent av alla som syns i reklam \u00e4r kvinnor, enligt rapporten R\u00e4ttvisaren, som Mediekompaniet ligger bakom.<\/p>\n<p class=\"hyperion-css-1v9qo5x\">Medan de m\u00e4n som \u00e4r med i reklamen \u00e4r mer j\u00e4mnt f\u00f6rdelade \u00f6ver \u00e5ldrarna \u00e4r det vanligare att kvinnan som representeras \u00e4r ung.<\/p>\n<p class=\"hyperion-css-1v9qo5x\">Personer med synliga funktionsneds\u00e4ttningar f\u00f6rekommer i princip inte alls i de 500 reklamannonser som analyserats.<\/p>\n<p class=\"hyperion-css-1v9qo5x\">Fast\u00e4n 60 procent av svenskarna \u00e4r \u00f6verviktiga, enligt <a data-test-tag=\"internal-link\" href=\"https:\/\/www.aftonbladet.se\/tagg\/folkhalsomyndigheten\" class=\"hyperion-css-15jkft9\" rel=\"nofollow noopener\" target=\"\" aria-label=\"Folkh\u00e4lsomyndigheten\">Folkh\u00e4lsomyndigheten<\/a>, \u00e4r de flesta som syns smala. D\u00e4remot har antalet personer som inte \u00e4r vita \u00f6kat i reklamen sedan utbudet analyserades \u00e5r 2020.<\/p>\n<p class=\"hyperion-css-1v9qo5x\">En annan f\u00f6r\u00e4ndring sedan 2020 \u00e4r att kvinnor och m\u00e4n numer avbildas p\u00e5 ett mer likartat s\u00e4tt. B\u00e5de kvinnor och m\u00e4n upplevs vara \u201di kontroll\u201d och skildras i allvarliga sammanhang. Antalet annonser med pappor har ocks\u00e5 \u00f6kat p\u00e5 fem \u00e5r, medan m\u00e4ngden samk\u00f6nade f\u00f6r\u00e4ldrar som visas forts\u00e4tter vara i princip helt fr\u00e5nvarande.<\/p>\n<p class=\"hyperion-css-1v9qo5x\">Drygt 1\u00a0000 personer har ocks\u00e5 intervjuats, som del av unders\u00f6kningen. De flesta s\u00e4ger att de s\u00e4llan kan identifiera sig med personerna p\u00e5 reklamen, men omkring h\u00e4lften uppger att de inte ser det som ett problem.<\/p>\n","protected":false},"excerpt":{"rendered":"share-arrowDela unsaveSpara expand-left helsk\u00e4rmArkivbild p\u00e5 reklamaffischer vid tunnelbaneuppg\u00e5ngen \u00d6stermalmstorg i Stockholm. Foto: Viktoria Bank\/TT I reklamens v\u00e4rld dominerar&hellip;\n","protected":false},"author":2,"featured_media":42100,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[65],"tags":[72,70,71,34,31,33,32,30],"class_list":{"0":"post-42099","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-ekonomi","8":"tag-business","9":"tag-economy","10":"tag-ekonomi","11":"tag-se","12":"tag-svenska","13":"tag-sverige","14":"tag-sweden","15":"tag-swedish"},"share_on_mastodon":{"url":"","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/se\/wp-json\/wp\/v2\/posts\/42099","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/se\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/se\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/se\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/se\/wp-json\/wp\/v2\/comments?post=42099"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/se\/wp-json\/wp\/v2\/posts\/42099\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/se\/wp-json\/wp\/v2\/media\/42100"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/se\/wp-json\/wp\/v2\/media?parent=42099"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/se\/wp-json\/wp\/v2\/categories?post=42099"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/se\/wp-json\/wp\/v2\/tags?post=42099"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}