{"id":4251,"date":"2025-08-14T04:30:12","date_gmt":"2025-08-14T04:30:12","guid":{"rendered":"https:\/\/www.europesays.com\/se\/4251\/"},"modified":"2025-08-14T04:30:12","modified_gmt":"2025-08-14T04:30:12","slug":"modehandeln-fortsatte-vaxa-i-juli-stark-utveckling-inom-e-handel","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/se\/4251\/","title":{"rendered":"Modehandeln fortsatte v\u00e4xa i juli &#8211; stark utveckling inom e-handel"},"content":{"rendered":"<p>&#13;<br \/>\n                        Starkaste \u00f6kning s\u00e5gs inom e-handeln, d\u00e4r f\u00f6rs\u00e4ljningen av skor steg med 14,4 procent och kl\u00e4der med 5,9 procent. L\u00e5gprissegmentet \u00f6kade med 9 procent, medan premiumsegmentet backade med 4,1 procent.<\/p>\n<p>\u2013 Att l\u00e5gprishandeln g\u00e5r b\u00e4st speglar det generella l\u00e4get i ekonomin. Konsumenternas k\u00f6pkraft befinner sig fortsatt p\u00e5 en l\u00e5g niv\u00e5, vilket g\u00f6r att f\u00f6retag med ett l\u00e5gprisfokus ser ett \u00f6kat infl\u00f6de av kunder. Detta bekr\u00e4ftas av m\u00e5nadens siffror d\u00e4r trycket p\u00e5 s\u00e5v\u00e4l rea-varor som ordinarie sortiment varit f\u00f6rh\u00e5llandevis starkt, s\u00e4ger Sofia Larsen, vd p\u00e5 Svensk Handel.<\/p>\n<p>Inom den fysiska handeln steg skof\u00f6rs\u00e4ljningen med 11,8 procent. Damkl\u00e4der och damskor hade en stark utveckling med uppg\u00e5ngar p\u00e5 7,0 respektive 15,9 procent. Barnsortimentet gick d\u00e4remot tr\u00f6gt och \u00f6kade endast med 0,9 procent.<\/p>\n<p>\u2013 Sommarrean och det fina v\u00e4dret har gett en skjuts \u00e5t f\u00f6rs\u00e4ljningen. Att b\u00e5de e-handeln och den fysiska handeln v\u00e4xer visar att kunderna fortsatt s\u00f6ker sig till flera plattformar och att kampanjer och s\u00e4songsvaror lockat en bred publik under juli, s\u00e4ger Sofia Larsen.<\/p>\n<p>Hon s\u00e4ger vidare att de fr\u00e5n m\u00e5nga av sina medlemmar h\u00f6r att inledningen av augusti varit stark.<\/p>\n<p>&#8211; Kommande m\u00e5nader blir allts\u00e5 extremt viktiga och vi forts\u00e4tter att betona vikten av att st\u00e4rka konsumenternas k\u00f6pkraft, avslutar Sofia Larsen.<br \/>\n <\/p>\n<tr>\n<td>Juli 2025<\/td>\n<td>Total handel<\/td>\n<td>Fysisk handel<\/td>\n<td>E-handel<\/td>\n<\/tr>\n<tr>\n<td>Kl\u00e4der<\/td>\n<td>+4,4%<\/td>\n<td>+4,1%<\/td>\n<td>+5,9%<\/td>\n<\/tr>\n<tr>\n<td>Skor<\/td>\n<td>+12,1%<\/td>\n<td>+11,8%<\/td>\n<td>+14,4%<\/td>\n<\/tr>\n<p>&#13;<\/p>\n","protected":false},"excerpt":{"rendered":"&#13; Starkaste \u00f6kning s\u00e5gs inom e-handeln, d\u00e4r f\u00f6rs\u00e4ljningen av skor steg med 14,4 procent och kl\u00e4der med 5,9&hellip;\n","protected":false},"author":2,"featured_media":4252,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[65],"tags":[72,70,71,454,453,451,452,34,31,33,32,30,455],"class_list":{"0":"post-4251","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-ekonomi","8":"tag-business","9":"tag-economy","10":"tag-ekonomi","11":"tag-ekonomisk-analys","12":"tag-finans","13":"tag-finansiella-nyheter","14":"tag-investera","15":"tag-se","16":"tag-svenska","17":"tag-sverige","18":"tag-sweden","19":"tag-swedish","20":"tag-trading"},"share_on_mastodon":{"url":"","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/se\/wp-json\/wp\/v2\/posts\/4251","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/se\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/se\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/se\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/se\/wp-json\/wp\/v2\/comments?post=4251"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/se\/wp-json\/wp\/v2\/posts\/4251\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/se\/wp-json\/wp\/v2\/media\/4252"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/se\/wp-json\/wp\/v2\/media?parent=4251"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/se\/wp-json\/wp\/v2\/categories?post=4251"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/se\/wp-json\/wp\/v2\/tags?post=4251"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}