{"id":52179,"date":"2025-10-10T10:18:24","date_gmt":"2025-10-10T10:18:24","guid":{"rendered":"https:\/\/www.europesays.com\/se\/52179\/"},"modified":"2025-10-10T10:18:24","modified_gmt":"2025-10-10T10:18:24","slug":"klarna-och-google-cloud-inleder-ai-samarbete","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/se\/52179\/","title":{"rendered":"Klarna och Google Cloud inleder AI-samarbete"},"content":{"rendered":"<p>&#13;<br \/>\n                        Partnerskapet bygger p\u00e5 Googles AI-teknik, inklusive modeller som Veo 2 och Gemini 2.5 Flash Image, f\u00f6r att skapa dynamiska lookbooks och personaliserade kampanjer. <\/p>\n<p>Tidiga pilotprojekt har visat 50 procent fler best\u00e4llningar och 15 procent l\u00e4ngre tid i appen. <\/p>\n<p>N\u00e5gra finansiella detaljer kring satsningen anges inte. <\/p>\n<p>\u201dP\u00e5 Klarna handlar det inte bara om att anv\u00e4nda AI f\u00f6r att effektivisera verksamheten \u2013 vi anv\u00e4nder den f\u00f6r att omdefiniera sj\u00e4lva kreativiteten,\u201d s\u00e4ger David Sandstr\u00f6m, marknadschef p\u00e5 Klarna. <\/p>\n<p>\u201dGenom att kombinera Google Clouds ledande AI-modeller med Klarnas unika konsumentinsikter<br \/>kan vi skapa upplevelser som k\u00e4nns smartare och mer personliga. Tidiga pilotprojekt visar redan<br \/>potentialen: AI-drivna kreativa koncept, fr\u00e5n dynamiska digitala lookbooks till hyperpersonaliserade produktkampanjer, \u00f6kade tiden som anv\u00e4ndare spenderar i appen med 15 procent och antalet best\u00e4llningar med 50 procent. F\u00f6r oss \u00e4r det ett bevis p\u00e5 att n\u00e4r kreativitet m\u00f6ter AI kan resultatet f\u00f6r\u00e4ndra hur m\u00e4nniskor handlar.\u201d&#13;\n                    <\/p>\n","protected":false},"excerpt":{"rendered":"&#13; Partnerskapet bygger p\u00e5 Googles AI-teknik, inklusive modeller som Veo 2 och Gemini 2.5 Flash Image, f\u00f6r att&hellip;\n","protected":false},"author":2,"featured_media":12952,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[65],"tags":[72,70,71,454,453,451,452,34,31,33,32,30,455],"class_list":{"0":"post-52179","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-ekonomi","8":"tag-business","9":"tag-economy","10":"tag-ekonomi","11":"tag-ekonomisk-analys","12":"tag-finans","13":"tag-finansiella-nyheter","14":"tag-investera","15":"tag-se","16":"tag-svenska","17":"tag-sverige","18":"tag-sweden","19":"tag-swedish","20":"tag-trading"},"share_on_mastodon":{"url":"","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/se\/wp-json\/wp\/v2\/posts\/52179","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/se\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/se\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/se\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/se\/wp-json\/wp\/v2\/comments?post=52179"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/se\/wp-json\/wp\/v2\/posts\/52179\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/se\/wp-json\/wp\/v2\/media\/12952"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/se\/wp-json\/wp\/v2\/media?parent=52179"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/se\/wp-json\/wp\/v2\/categories?post=52179"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/se\/wp-json\/wp\/v2\/tags?post=52179"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}