{"id":65529,"date":"2025-10-27T12:16:08","date_gmt":"2025-10-27T12:16:08","guid":{"rendered":"https:\/\/www.europesays.com\/se\/65529\/"},"modified":"2025-10-27T12:16:08","modified_gmt":"2025-10-27T12:16:08","slug":"apple-maps-vantas-fa-annonser-2026","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/se\/65529\/","title":{"rendered":"Apple Maps v\u00e4ntas f\u00e5 annonser 2026"},"content":{"rendered":"<p>Enligt <a href=\"https:\/\/idg.digidip.net\/visit?url=https:\/\/www.bloomberg.com\/news\/newsletters\/2025-10-26\/what-s-next-for-the-ipad-pro-iphone-17-pro-like-vapor-chamber-apple-maps-ads-mh7nq39h&amp;currurl=https:\/\/www.macworld.se\/article\/2952714\/apple-maps-vantas-fa-annonser-2026.html&amp;ref=7-1-2952714-1-0-0-0-0\" target=\"_blank\" rel=\"nofollow noopener\" data-subtag=\"7-1-2952714-1-0-0-0-0\" data-domain-name=\"bloomberg\">Bloombergs Mark Gurman<\/a> har Apple nu tagit beslutet att g\u00e5 vidare med planerna. Uppl\u00e4gget s\u00e4gs p\u00e5minna om App Store-annonserna, d\u00e4r utvecklare kan betala f\u00f6r att deras appar ska synas h\u00f6gre i s\u00f6kresultaten.<\/p>\n<p>I Apple Maps skulle f\u00f6retag p\u00e5 liknande s\u00e4tt kunna betala f\u00f6r b\u00e4ttre synlighet, till exempel genom att deras butiker, restauranger eller hotell visas mer framtr\u00e4dande i kartan eller i s\u00f6kresultaten.<\/p>\n<p>Enligt uppgifterna kommer Apple anv\u00e4nda Apple Intelligence f\u00f6r att anpassa annonserna efter anv\u00e4ndarens plats och intressen. Det kan handla om att lyfta fram ett n\u00e4rliggande kaf\u00e9 eller en butik som matchar tidigare beteende, en funktion som b\u00e5de p\u00e5minner om och f\u00f6rs\u00f6ker f\u00f6rfina Googles modell.<\/p>\n<p>Bloomberg h\u00e4vdar ocks\u00e5 att Apple vill g\u00f6ra det enklare f\u00f6r f\u00f6retag att l\u00e4gga till och uppdatera sin information i Maps, vilket antyder att det samtidigt kan komma en ny f\u00f6retagsplattform f\u00f6r Apple Maps Business.<\/p>\n<p>Apple l\u00e4r tj\u00e4na stora pengar p\u00e5 en s\u00e5dan satsning, men beslutet riskerar att skada varum\u00e4rket. Google Maps har l\u00e4nge kritiserats f\u00f6r att l\u00e5ta annons\u00f6rer p\u00e5verka s\u00f6kresultat, en uppfattning som, \u00e4ven om den inte bevisats, levt kvar bland anv\u00e4ndarna.<\/p>\n<p>Apple har hittills kunnat st\u00e5 utanf\u00f6r den diskussionen, men om Apple Maps pl\u00f6tsligt b\u00f6rjar f\u00f6resl\u00e5 Starbucks eller Donken l\u00e4ngs v\u00e4gen, kan reaktionerna bli h\u00e5rda.<\/p>\n<p>Samtidigt \u00e4r det sv\u00e5rt att bortse fr\u00e5n logiken bakom beslutet: Apple Maps anv\u00e4nds av hundratals miljoner anv\u00e4ndare globalt, och tj\u00e4nsten \u00e4r fortfarande en av f\u00e5 stora Apple-appar utan direkt int\u00e4ktsmodell.<\/p>\n","protected":false},"excerpt":{"rendered":"Enligt Bloombergs Mark Gurman har Apple nu tagit beslutet att g\u00e5 vidare med planerna. Uppl\u00e4gget s\u00e4gs p\u00e5minna om&hellip;\n","protected":false},"author":2,"featured_media":65530,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[66],"tags":[80,78,79,34,31,33,32,30,81,84,83,82],"class_list":{"0":"post-65529","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-vetenskap-och-teknik","8":"tag-science","9":"tag-science-and-technology","10":"tag-scienceandtechnology","11":"tag-se","12":"tag-svenska","13":"tag-sverige","14":"tag-sweden","15":"tag-swedish","16":"tag-technology","17":"tag-teknik","18":"tag-vetenskap","19":"tag-vetenskapteknik"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@se\/115446086746224257","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/se\/wp-json\/wp\/v2\/posts\/65529","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/se\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/se\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/se\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/se\/wp-json\/wp\/v2\/comments?post=65529"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/se\/wp-json\/wp\/v2\/posts\/65529\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/se\/wp-json\/wp\/v2\/media\/65530"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/se\/wp-json\/wp\/v2\/media?parent=65529"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/se\/wp-json\/wp\/v2\/categories?post=65529"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/se\/wp-json\/wp\/v2\/tags?post=65529"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}