{"id":72300,"date":"2025-11-04T14:51:09","date_gmt":"2025-11-04T14:51:09","guid":{"rendered":"https:\/\/www.europesays.com\/se\/72300\/"},"modified":"2025-11-04T14:51:09","modified_gmt":"2025-11-04T14:51:09","slug":"tillvaxten-hackar-for-boozt-men-vdn-tror-pa-revansch","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/se\/72300\/","title":{"rendered":"Tillv\u00e4xten hackar f\u00f6r Boozt \u2013 men VD:n tror p\u00e5 revansch"},"content":{"rendered":"<p>Kinesisk konkurrens<\/p>\n<p class=\"font-sans text-base text-text-main dark:text-text-main-dark font-normal leading-[1.4]\">Under pandemin s\u00e5g e-handeln ett uppsving, men s\u00e4mre ekonomiska tider och oroliga konsumenter f\u00f6rsvagade d\u00e4refter efterfr\u00e5gan.<\/p>\n<p class=\"font-sans text-base text-text-main dark:text-text-main-dark font-normal leading-[1.4]\">Men nu finns tecken p\u00e5 att e-handeln tar fart igen, menar Hermann Haraldsson.<\/p>\n<p class=\"font-sans text-base text-text-main dark:text-text-main-dark font-normal leading-[1.4]\">De kinesiska akt\u00f6rerna som <strong>Temu<\/strong> och <strong>Shein<\/strong> skapar dock stora fr\u00e5getecken p\u00e5 marknaden, eftersom deras f\u00f6rs\u00e4ljningssiffror inte finns att tillg\u00e5.<\/p>\n<p class=\"font-sans text-base text-text-main dark:text-text-main-dark font-normal leading-[1.4]\">&#8221;Men kineserna har verkligen \u00f6versv\u00e4mmat marknaden&#8221;, s\u00e4ger VD:n.<\/p>\n<p class=\"font-sans text-base text-text-main dark:text-text-main-dark font-normal leading-[1.4]\">I vanliga fall utg\u00f6r inte de kinesiska l\u00e5gprisbolagen konkurrens f\u00f6r Boozt, som snarare verkar inom medium- och premiumsegmentet.<\/p>\n<p class=\"font-sans text-base text-text-main dark:text-text-main-dark font-normal leading-[1.4]\">&#8221;Men nu n\u00e4r folk \u00e4r mer f\u00f6rsiktiga med pengarna v\u00e4ljer de billiga alternativ. Det m\u00e4rks alltid n\u00e4r konsumenter blir oroliga&#8221;, s\u00e4ger han.<\/p>\n","protected":false},"excerpt":{"rendered":"Kinesisk konkurrens Under pandemin s\u00e5g e-handeln ett uppsving, men s\u00e4mre ekonomiska tider och oroliga konsumenter f\u00f6rsvagade d\u00e4refter efterfr\u00e5gan.&hellip;\n","protected":false},"author":2,"featured_media":72301,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[65],"tags":[6465,72,1674,70,71,34,31,33,32,30],"class_list":{"0":"post-72300","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-ekonomi","8":"tag-boozt","9":"tag-business","10":"tag-e-handel","11":"tag-economy","12":"tag-ekonomi","13":"tag-se","14":"tag-svenska","15":"tag-sverige","16":"tag-sweden","17":"tag-swedish"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@se\/115491994540763288","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/se\/wp-json\/wp\/v2\/posts\/72300","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/se\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/se\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/se\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/se\/wp-json\/wp\/v2\/comments?post=72300"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/se\/wp-json\/wp\/v2\/posts\/72300\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/se\/wp-json\/wp\/v2\/media\/72301"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/se\/wp-json\/wp\/v2\/media?parent=72300"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/se\/wp-json\/wp\/v2\/categories?post=72300"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/se\/wp-json\/wp\/v2\/tags?post=72300"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}