{"id":73523,"date":"2025-11-06T07:10:24","date_gmt":"2025-11-06T07:10:24","guid":{"rendered":"https:\/\/www.europesays.com\/se\/73523\/"},"modified":"2025-11-06T07:10:24","modified_gmt":"2025-11-06T07:10:24","slug":"efter-miljardforlusten-nu-saljer-tysander-majoriteten","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/se\/73523\/","title":{"rendered":"Efter miljardf\u00f6rlusten: Nu s\u00e4ljer Tysander majoriteten"},"content":{"rendered":"<p>Daniel Wellington grundades 2011 av Filip Tysander och blev snabbt en global succ\u00e9 via influencer-marknadsf\u00f6ring. Efter flera \u00e5r med \u00f6ver tv\u00e5 miljarder i oms\u00e4ttning och vinst v\u00e4nde resultatet. En kostsam satsning p\u00e5 egna butiker, f\u00f6ljt av coronapandemin, ledde till stora f\u00f6rluster. Mellan 2019 och 2023 uppgick f\u00f6rlusterna till n\u00e4rmare en miljard kronor.<\/p>\n<p>2022 inleddes ett samarbete d\u00e4r Timex blev distribut\u00f6r och \u00e4ven gav Daniel Wellington ett konvertibell\u00e5n. Det \u00e4r detta l\u00e5n som Timex nu anv\u00e4nder f\u00f6r att bli majoritets\u00e4gare.<\/p>\n<blockquote>\n<p>Timex Group har trott p\u00e5 v\u00e5r vision och visat sig vara en exceptionell partner. Med deras erfarenhet och l\u00e5ngsiktiga engagemang i branschen \u00e4r de den perfekta partnern f\u00f6r att ta oss in i n\u00e4sta tillv\u00e4xtfas och lyfta Daniel Wellington till nya h\u00f6jder, s\u00e4ger grundaren Filip Tysander i ett uttalande.<\/p>\n<\/blockquote>\n<p>Timex vd Tobias Reiss-Schmidt kommenterar att de kan &#8221;hj\u00e4lpa f\u00f6retaget att realisera den potentialen snabbare&#8221;.<\/p>\n<p>Enligt vd Tianhao Liu ska partnerskapet nu p\u00e5skynda tillv\u00e4xten globalt. Daniel Wellington ska forts\u00e4tta att drivas sj\u00e4lvst\u00e4ndigt fr\u00e5n Stockholm.<\/p>\n","protected":false},"excerpt":{"rendered":"Daniel Wellington grundades 2011 av Filip Tysander och blev snabbt en global succ\u00e9 via influencer-marknadsf\u00f6ring. Efter flera \u00e5r&hellip;\n","protected":false},"author":2,"featured_media":73524,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[65],"tags":[72,6597,70,71,34,31,33,32,30,6598],"class_list":{"0":"post-73523","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-ekonomi","8":"tag-business","9":"tag-daniel-wellington","10":"tag-economy","11":"tag-ekonomi","12":"tag-se","13":"tag-svenska","14":"tag-sverige","15":"tag-sweden","16":"tag-swedish","17":"tag-timex"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@se\/115501506402639864","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/se\/wp-json\/wp\/v2\/posts\/73523","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/se\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/se\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/se\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/se\/wp-json\/wp\/v2\/comments?post=73523"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/se\/wp-json\/wp\/v2\/posts\/73523\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/se\/wp-json\/wp\/v2\/media\/73524"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/se\/wp-json\/wp\/v2\/media?parent=73523"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/se\/wp-json\/wp\/v2\/categories?post=73523"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/se\/wp-json\/wp\/v2\/tags?post=73523"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}