{"id":74463,"date":"2025-11-07T09:33:08","date_gmt":"2025-11-07T09:33:08","guid":{"rendered":"https:\/\/www.europesays.com\/se\/74463\/"},"modified":"2025-11-07T09:33:08","modified_gmt":"2025-11-07T09:33:08","slug":"nya-krav-pa-handeln-nar-konsumenter-anvander-ai","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/se\/74463\/","title":{"rendered":"Nya krav p\u00e5 handeln n\u00e4r konsumenter anv\u00e4nder AI"},"content":{"rendered":"<p>H\u00e4lften av alla konsumenter planerar att anv\u00e4nda AI f\u00f6r att hitta de b\u00e4sta erbjudandena under Black Friday. Det framg\u00e5r av en rapport fr\u00e5n Boston Consulting Group (BCG).<\/p>\n<p>\u2013 F\u00f6r detaljhandeln inneb\u00e4r det att konkurrensen inte l\u00e4ngre bara handlar om pris, utan \u00e4ven om synlighet och precision i AI-drivna ekosystem, s\u00e4ger konsultj\u00e4ttens Sverigechef Nanna Gelebo. <\/p>\n<p>AI anv\u00e4nds fr\u00e4mst till att j\u00e4mf\u00f6ra produkter och hitta erbjudanden. <\/p>\n<p>Av de tillfr\u00e5gade planerar 79 procent att handla p\u00e5 Black Friday \u2013 en \u00f6kning med 4 procentenheter j\u00e4mf\u00f6rt med f\u00f6rra \u00e5ret. <\/p>\n<p>Omni \u00e4r politiskt obundna och oberoende. Vi str\u00e4var efter att ge fler perspektiv p\u00e5 nyheterna. Har du fr\u00e5gor eller synpunkter kring v\u00e5r rapportering? <a href=\"https:\/\/omni.se\/nya-krav-pa-handeln-nar-konsumenter-anvander-ai\/a\/mailto:redaktion@omni.se\" class=\"ArticleActions_contactLink__W2F1M\" rel=\"nofollow noopener\" target=\"_blank\">Kontakta redaktionen<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"H\u00e4lften av alla konsumenter planerar att anv\u00e4nda AI f\u00f6r att hitta de b\u00e4sta erbjudandena under Black Friday. Det&hellip;\n","protected":false},"author":2,"featured_media":74464,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[65],"tags":[6647,6648,72,333,952,70,71,334,34,31,33,32,30],"class_list":{"0":"post-74463","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-ekonomi","8":"tag-black-friday","9":"tag-boston-consulting-group","10":"tag-business","11":"tag-data","12":"tag-detaljhandel","13":"tag-economy","14":"tag-ekonomi","15":"tag-it-hogteknologi","16":"tag-se","17":"tag-svenska","18":"tag-sverige","19":"tag-sweden","20":"tag-swedish"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@se\/115507731017448604","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/se\/wp-json\/wp\/v2\/posts\/74463","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/se\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/se\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/se\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/se\/wp-json\/wp\/v2\/comments?post=74463"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/se\/wp-json\/wp\/v2\/posts\/74463\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/se\/wp-json\/wp\/v2\/media\/74464"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/se\/wp-json\/wp\/v2\/media?parent=74463"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/se\/wp-json\/wp\/v2\/categories?post=74463"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/se\/wp-json\/wp\/v2\/tags?post=74463"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}