{"id":7469,"date":"2025-08-18T05:30:07","date_gmt":"2025-08-18T05:30:07","guid":{"rendered":"https:\/\/www.europesays.com\/se\/7469\/"},"modified":"2025-08-18T05:30:07","modified_gmt":"2025-08-18T05:30:07","slug":"professorn-om-coops-position-pa-marknaden-klams-i-mitten","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/se\/7469\/","title":{"rendered":"Professorn om Coops position p\u00e5 marknaden: Kl\u00e4ms i mitten"},"content":{"rendered":"

Coops marknadspositionering \u00e4r att vara \u201dkl\u00e4md i mitten\u201d: inte lika billigt som Willys eller Lidl och inte lika v\u00e4lsorterat som Ica. S\u00e5 beskriver Ulf Johansson, marknadsf\u00f6ringsprofessor vid Lunds universitet, dagligvarukedjan f\u00f6r SvD.<\/p>\n

\u2013 Historiskt sett har Coop ofta tagit det f\u00f6rsta steget, men sedan har de saknat ork att h\u00e5lla i och blivit omsprungna av konkurrenterna.<\/p>\n

Johansson har forskat p\u00e5 dagligvaruhandeln i decennier. Han ber\u00e4ttar att han har varit \u201dalarmistisk\u201d tidigare n\u00e4r det g\u00e4ller Coop, men att det nu \u00e4r v\u00e4rre \u00e4n n\u00e5gonsin. Professorn pekar \u00e4ven p\u00e5 organisatorisk tr\u00f6ghet, decentraliserat ledarskap och en historik av kortsiktiga beslut som orsaker till krisen.<\/p>\n

Omni \u00e4r politiskt obundna och oberoende. Vi str\u00e4var efter att ge fler perspektiv p\u00e5 nyheterna. Har du fr\u00e5gor eller synpunkter kring v\u00e5r rapportering? Kontakta redaktionen<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"Coops marknadspositionering \u00e4r att vara \u201dkl\u00e4md i mitten\u201d: inte lika billigt som Willys eller Lidl och inte lika…\n","protected":false},"author":2,"featured_media":7470,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[22,23,1027,1154,26,27,17,21,24,25,491,28,29,409,15,16,18,34,31,33,32,30,19,20],"class_list":{"0":"post-7469","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-rubriker","8":"tag-breaking-news","9":"tag-breakingnews","10":"tag-coop","11":"tag-dagligvaruhandel","12":"tag-featured-news","13":"tag-featurednews","14":"tag-headlines","15":"tag-huvudnyheter","16":"tag-latest-news","17":"tag-latestnews","18":"tag-livsmedelsindustri","19":"tag-main-news","20":"tag-mainnews","21":"tag-mat-dryck","22":"tag-news","23":"tag-nyheter","24":"tag-rubriker","25":"tag-se","26":"tag-svenska","27":"tag-sverige","28":"tag-sweden","29":"tag-swedish","30":"tag-top-stories","31":"tag-topstories"},"share_on_mastodon":{"url":"","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/se\/wp-json\/wp\/v2\/posts\/7469","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/se\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/se\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/se\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/se\/wp-json\/wp\/v2\/comments?post=7469"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/se\/wp-json\/wp\/v2\/posts\/7469\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/se\/wp-json\/wp\/v2\/media\/7470"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/se\/wp-json\/wp\/v2\/media?parent=7469"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/se\/wp-json\/wp\/v2\/categories?post=7469"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/se\/wp-json\/wp\/v2\/tags?post=7469"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}