{"id":85721,"date":"2025-11-20T14:19:18","date_gmt":"2025-11-20T14:19:18","guid":{"rendered":"https:\/\/www.europesays.com\/se\/85721\/"},"modified":"2025-11-20T14:19:18","modified_gmt":"2025-11-20T14:19:18","slug":"asmodees-vd-pressade-konsumenter-valjer-lagprisprodukter","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/se\/85721\/","title":{"rendered":"Asmodees VD: Pressade konsumenter v\u00e4ljer l\u00e5gprisprodukter"},"content":{"rendered":"<p class=\"font-sans text-base text-text-main dark:text-text-main-dark font-normal leading-[1.4]\">Embracer-avknoppningen <strong>Asmodee<\/strong> stiger 1%, i linje med Stockholmsb\u00f6rsen, efter en rapport som \u00f6vertr\u00e4ffade f\u00f6rv\u00e4ntningarna.<\/p>\n<p class=\"font-sans text-base text-text-main dark:text-text-main-dark font-normal leading-[1.4]\">&#8221;Det finns all anledning att vara v\u00e4ldigt n\u00f6jd i dag&#8221;, s\u00e4ger VD <strong>Thomas K\u0153gler<\/strong>\u00a0till Placera.<\/p>\n<p class=\"font-sans text-base text-text-main dark:text-text-main-dark font-normal leading-[1.4]\">Bolagets nettooms\u00e4ttning \u00f6kade med n\u00e4rmare 21% och uppgick till 403 mln euro under det andra kvartalet i bolagets brutna r\u00e4kenskaps\u00e5r.<\/p>\n<p class=\"font-sans text-base text-text-main dark:text-text-main-dark font-normal leading-[1.4]\">F\u00f6rs\u00e4ljningen av spel som ges ut av Asmodee studios \u00f6kade 5,1%, medan partnerf\u00f6rs\u00e4ljningen lyfte \u00f6ver 30% i kvartalet. Asmodee fungerar i det senare fallet som en distribut\u00f6r av externa spelvarum\u00e4rken som Pok\u00e9mon.<\/p>\n<p class=\"font-sans text-base text-text-main dark:text-text-main-dark font-normal leading-[1.4]\">&#8221;Jag tycker att de externa spelen visar en helt enast\u00e5ende utveckling. Att v\u00e4xa 30% i \u00e5rstakt f\u00f6r spel som ges ut av partners \u00e4r imponerande. Det drivs av medvinden vi ser inom distribuerade samlarkortspel, inklusive Pok\u00e9mon, Magic och One Piece&#8221;, s\u00e4ger VD och forts\u00e4tter:<\/p>\n<p class=\"font-sans text-base text-text-main dark:text-text-main-dark font-normal leading-[1.4]\">&#8221;Asmodees aff\u00e4rsmodell bygger p\u00e5 att f\u00e5nga m\u00f6jligheter d\u00e4r de uppst\u00e5r. Vissa kvartal kommer tillv\u00e4xten mer fr\u00e5n partnerpublicerade spel, andra kvartal mer fr\u00e5n v\u00e5ra egna lanseringar eller egna produkter. Det \u00e4r just det som \u00e4r styrkan med modellen.&#8221;<\/p>\n<p class=\"font-sans text-base text-text-main dark:text-text-main-dark font-normal leading-[1.4]\"><strong>Hur \u00e4r marginalerna p\u00e5 egna spel j\u00e4mf\u00f6rt med externa partnerprodukter?<\/strong><\/p>\n<p class=\"font-sans text-base text-text-main dark:text-text-main-dark font-normal leading-[1.4]\">&#8221;V\u00e5r bruttomarginal \u00e4r ungef\u00e4r dubbelt s\u00e5 h\u00f6g p\u00e5 spel som vi sj\u00e4lva publicerar j\u00e4mf\u00f6rt med spel som vi distribuerar. Men jag skulle s\u00e4ga att de nuvarande volymerna p\u00e5 de spel vi distribuerar mer \u00e4n kompenserar f\u00f6r det. Det \u00e4r fortfarande en v\u00e4ldigt bra aff\u00e4r.&#8221;<\/p>\n","protected":false},"excerpt":{"rendered":"Embracer-avknoppningen Asmodee stiger 1%, i linje med Stockholmsb\u00f6rsen, efter en rapport som \u00f6vertr\u00e4ffade f\u00f6rv\u00e4ntningarna. &#8221;Det finns all anledning&hellip;\n","protected":false},"author":2,"featured_media":85722,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[7960,22,23,26,27,17,21,24,25,28,29,15,16,3218,18,34,31,33,32,30,19,20],"class_list":{"0":"post-85721","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-rubriker","8":"tag-asmodee","9":"tag-breaking-news","10":"tag-breakingnews","11":"tag-featured-news","12":"tag-featurednews","13":"tag-headlines","14":"tag-huvudnyheter","15":"tag-latest-news","16":"tag-latestnews","17":"tag-main-news","18":"tag-mainnews","19":"tag-news","20":"tag-nyheter","21":"tag-rapporter","22":"tag-rubriker","23":"tag-se","24":"tag-svenska","25":"tag-sverige","26":"tag-sweden","27":"tag-swedish","28":"tag-top-stories","29":"tag-topstories"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@se\/115582465661836252","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/se\/wp-json\/wp\/v2\/posts\/85721","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/se\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/se\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/se\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/se\/wp-json\/wp\/v2\/comments?post=85721"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/se\/wp-json\/wp\/v2\/posts\/85721\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/se\/wp-json\/wp\/v2\/media\/85722"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/se\/wp-json\/wp\/v2\/media?parent=85721"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/se\/wp-json\/wp\/v2\/categories?post=85721"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/se\/wp-json\/wp\/v2\/tags?post=85721"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}