{"id":92466,"date":"2025-11-28T21:27:10","date_gmt":"2025-11-28T21:27:10","guid":{"rendered":"https:\/\/www.europesays.com\/se\/92466\/"},"modified":"2025-11-28T21:27:10","modified_gmt":"2025-11-28T21:27:10","slug":"ryanair-ratar-lojalitetsprogram-for-populart-och-dyrt","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/se\/92466\/","title":{"rendered":"Ryanair ratar lojalitetsprogram \u2013 f\u00f6r popul\u00e4rt och dyrt"},"content":{"rendered":"<p>Publicerad 28 nov 2025 kl 14.46<\/p>\n<p>Bara \u00e5tta m\u00e5nader efter att l\u00e5gprisflygbolaget Ryanair introducerade sitt lojalitetsprogram f\u00f6r resen\u00e4rer slopas det. Orsaken \u2013 det blev f\u00f6r popul\u00e4rt och d\u00e4rmed f\u00f6r kostsamt f\u00f6r bolaget.\u00a0<\/p>\n<p>B\u00f6rsmorgon 28 november 2025 \u2013 se hela programmet<img   alt=\"\"\/><\/p>\n<p>Ryanair slopar sitt lojalitetsprogram efter bara \u00e5tta m\u00e5nader.<\/p>\n<p>Foto: Nicolas Economou\/NurPhoto\/Shutterstock \/ TT NYHETSBYR\u00c5N<\/p>\n<p>\u00d6ppna bild i helsk\u00e4rm<\/p>\n<p>F\u00f6r en \u00e5rsavgift p\u00e5 79 euro, motsvarande n\u00e4stan 900 svenska kronor, kunde <a href=\"https:\/\/www.expressen.se\/tagg\/organization\/ryanair\/\" class=\"\" rel=\"nofollow noopener\" target=\"_blank\">Ryanairs<\/a> kunder g\u00e5 med i \u201dPrime\u201d, en form av lojalitetsprogram hos flygbolaget. Kunder erbj\u00f6ds d\u00e4rmed billigare flygresor, resef\u00f6rs\u00e4kring och m\u00f6jlighet att kostnadsfritt boka sittplats p\u00e5 totalt tolv resor \u00e5rligen.\u00a0<\/p>\n<p>Mer \u00e4n 55\u00a0000 personer anm\u00e4lde sig vilket visserligen gav 4,4 miljoner euro i int\u00e4kter men problemet f\u00f6r Ryanair har varit att passagerarna samtidigt sparat cirka 6 miljoner euro genom rabatterna.\u00a0<\/p>\n<p>\u201dF\u00f6rs\u00f6ket har kostat mera pengar \u00e4n det inbringar\u201d, konstaterar bolagets marknadsdirekt\u00f6r Dara Brady i ett pressmeddelande och meddelar att det \u00e4r slut med programmet.\u00a0<\/p>\n<p>Kunder som tecknat sig f\u00f6r Prime ska dock kunna anv\u00e4nda det \u00e5ret ut, enligt bolaget. Bolagets vd Michael O\u2019Leary konstaterade redan i maj i samband med bolagets del\u00e5rsrapport att man prissatt det f\u00f6r l\u00e5gt.<\/p>\n<p>\u201dVi skulle troligtvis tagit 99 euro f\u00f6r det\u201d, konstaterade han.\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"Publicerad 28 nov 2025 kl 14.46 Bara \u00e5tta m\u00e5nader efter att l\u00e5gprisflygbolaget Ryanair introducerade sitt lojalitetsprogram f\u00f6r resen\u00e4rer&hellip;\n","protected":false},"author":2,"featured_media":92467,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[65],"tags":[72,70,71,854,34,31,33,32,30,378,856],"class_list":{"0":"post-92466","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-ekonomi","8":"tag-business","9":"tag-economy","10":"tag-ekonomi","11":"tag-organization-ryanair","12":"tag-se","13":"tag-svenska","14":"tag-sverige","15":"tag-sweden","16":"tag-swedish","17":"tag-topic-flygtrafik","18":"tag-topic-resa-turism"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@se\/115629447161068555","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/se\/wp-json\/wp\/v2\/posts\/92466","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/se\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/se\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/se\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/se\/wp-json\/wp\/v2\/comments?post=92466"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/se\/wp-json\/wp\/v2\/posts\/92466\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/se\/wp-json\/wp\/v2\/media\/92467"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/se\/wp-json\/wp\/v2\/media?parent=92466"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/se\/wp-json\/wp\/v2\/categories?post=92466"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/se\/wp-json\/wp\/v2\/tags?post=92466"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}