{"id":95269,"date":"2025-12-02T10:41:09","date_gmt":"2025-12-02T10:41:09","guid":{"rendered":"https:\/\/www.europesays.com\/se\/95269\/"},"modified":"2025-12-02T10:41:09","modified_gmt":"2025-12-02T10:41:09","slug":"traditionell-tv-tappar-mark-medan-streaming-okar-i-norden","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/se\/95269\/","title":{"rendered":"Traditionell tv tappar mark medan streaming \u00f6kar i Norden"},"content":{"rendered":"<p class=\"css-176tai ek7mua12\">Under 2025 v\u00e4ntas v\u00e4rderingen f\u00f6r hela den nordiska tv- och streamingmarknaden \u00f6ka med 2 procent mot f\u00f6reg\u00e5ende \u00e5r och d\u00e4rmed landa p\u00e5 cirka 10,7 miljarder euro. Int\u00e4kterna r\u00f6rande traditionell tv minskar dock med 6 procent.<\/p>\n<p class=\"css-176tai ek7mua12\">Streaming driver p\u00e5 utvecklingen. Marknaden v\u00e4ntas enligt en ny rapport fr\u00e5n Mediavision v\u00e4xa med 12 procent. Utvecklingen drivs fram\u00e5t av konsumenternas vilja att titta p\u00e5 str\u00f6mmad video. N\u00e4stan 70 procent av alla mellan 15 och 74 \u00e5rs \u00e5lder tar del av str\u00f6mmat inneh\u00e5ll en vanlig dag.<\/p>\n<p class=\"css-176tai ek7mua12\">\u2013\u00a0Yngre konsumerar i allt h\u00f6gre utstr\u00e4ckning social video, medan de \u00e4ldre tittarna hellre v\u00e4nder sig till public service och andra lokala streamingtj\u00e4nster. Marknaden drivs allts\u00e5 tydligt i flera riktningar samtidigt \u2013 n\u00e5got som \u00f6kar b\u00e5de komplexiteten och konkurrensen, s\u00e4ger <strong>Fredrik Liljeqvist<\/strong>, chefsanalytiker p\u00e5 Mediavision.<\/p>\n","protected":false},"excerpt":{"rendered":"Under 2025 v\u00e4ntas v\u00e4rderingen f\u00f6r hela den nordiska tv- och streamingmarknaden \u00f6ka med 2 procent mot f\u00f6reg\u00e5ende \u00e5r&hellip;\n","protected":false},"author":2,"featured_media":95270,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[66],"tags":[80,78,79,34,31,33,32,30,81,84,83,82],"class_list":{"0":"post-95269","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-vetenskap-och-teknik","8":"tag-science","9":"tag-science-and-technology","10":"tag-scienceandtechnology","11":"tag-se","12":"tag-svenska","13":"tag-sverige","14":"tag-sweden","15":"tag-swedish","16":"tag-technology","17":"tag-teknik","18":"tag-vetenskap","19":"tag-vetenskapteknik"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@se\/115649556161594308","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/se\/wp-json\/wp\/v2\/posts\/95269","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/se\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/se\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/se\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/se\/wp-json\/wp\/v2\/comments?post=95269"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/se\/wp-json\/wp\/v2\/posts\/95269\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/se\/wp-json\/wp\/v2\/media\/95270"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/se\/wp-json\/wp\/v2\/media?parent=95269"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/se\/wp-json\/wp\/v2\/categories?post=95269"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/se\/wp-json\/wp\/v2\/tags?post=95269"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}