{"id":95868,"date":"2025-12-03T07:39:09","date_gmt":"2025-12-03T07:39:09","guid":{"rendered":"https:\/\/www.europesays.com\/se\/95868\/"},"modified":"2025-12-03T07:39:09","modified_gmt":"2025-12-03T07:39:09","slug":"ica-butikerna-somfuskar-med-priserna","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/se\/95868\/","title":{"rendered":"Ica-butikerna som\nfuskar med priserna"},"content":{"rendered":"<p>Publicerad 3 dec 2025 kl 08.25<\/p>\n<p>Ica-butiker runtom i Sverige s\u00e4nker priserna inf\u00f6r PRO:s \u00e5rliga prisunders\u00f6kning.<\/p>\n<p>Ett par veckor senare h\u00f6jer de priserna igen, visar en granskning av <a href=\"https:\/\/www.tv4.se\/artikel\/7GTHmVchTGHyQOStIBrhfu\/ica-butikerna-som-manipulerar-priserna-det-har-gatt-foer-langt\" rel=\"nofollow noopener\" target=\"_blank\">TV4:s \u201dKalla fakta\u201d<\/a>.<\/p>\n<p>Senaste nyhetsklippen fr\u00e5n Expressen.<img   alt=\"\"\/><\/p>\n<p>23 Ica-butiker har fuskat med priss\u00e4ttningen inf\u00f6r unders\u00f6kningen mellan 2024 och 2025.<\/p>\n<p>Foto: Christine Olsson \/ TT NYHETSBYR\u00c5N<\/p>\n<p>\u00d6ppna bild i helsk\u00e4rm<img loading=\"lazy\"   alt=\"\"\/><\/p>\n<p>Ica maxi i Kalmar \u00e4r en av de butiker som fuskat med priss\u00e4ttningen.<\/p>\n<p>Foto: KARL NILSSON<\/p>\n<p>\u00d6ppna bild i helsk\u00e4rm<\/p>\n<p>Sedan 1991 genomf\u00f6r PRO en \u00e5rlig matbutiksunders\u00f6kning d\u00e4r de baserat p\u00e5 priset p\u00e5 ett fyrtiotal basvaror listar de billigaste matbutikerna.<\/p>\n<p>I en granskning av TV4:s \u201dKalla fakta\u201d framg\u00e5r det att minst 23 <a href=\"https:\/\/www.expressen.se\/tagg\/organization\/ica\/\" class=\"\" rel=\"nofollow noopener\" target=\"_blank\">Ica<\/a>-butiker runtom i landet s\u00e4nkte priserna inf\u00f6r prisunders\u00f6kningen, och oftast h\u00f6jde dem igen n\u00e4r unders\u00f6kningen var genomf\u00f6rd, under 2024 och 2025.<\/p>\n<p>En av de utpekade butikerna \u00e4r Ica maxi i Kalmar. D\u00e4r s\u00e4nkte man priset p\u00e5 40 varor som tidigare varit med p\u00e5 listan \u00f6ver de varor som granskas.<\/p>\n<p>Inf\u00f6r och i unders\u00f6kningen kostade ett kilo r\u00e5gsikt tio kronor kilot. Ett par veckor senare kostade samma r\u00e5gsikt 19,95 kronor kilot.<\/p>\n<p>Kritiken: \u201d\u00c4r inte riktigt schysst\u201d<img loading=\"lazy\"   alt=\"\"\/> <\/p>\n<p>Foto: Facebook.<\/p>\n<p>\u00d6ppna bild i helsk\u00e4rm<\/p>\n<p>2023 blev Ica maxi Kalmar utsett till l\u00e4nets billigaste butik i unders\u00f6kningen, n\u00e5got man lyfte p\u00e5 Facebook. N\u00e4r Patrick Wiberg, Ica-handlaren bakom butiken, konfronteras med fusket s\u00e4ger han att de \u201dinte godk\u00e4nner den h\u00e4r typen av unders\u00f6kning\u201d.\u00a0<\/p>\n<p>\u2013 Vi har alltid varit med. Men vi har aldrig godk\u00e4nt unders\u00f6kningen, s\u00e4ger han till \u201dKalla fakta\u201d.<\/p>\n<p>Patrick Wiberg menar att de bara s\u00e4nker sina priser f\u00f6r att matcha konkurrenten Willys priss\u00e4nkningar. Tidigare har det <a href=\"https:\/\/www.expressen.se\/ekonomi\/willys-sankte-priserna-infor-pros-undersokning\" rel=\"nofollow noopener\" target=\"_blank\">avsl\u00f6jats att Willys ocks\u00e5 fuskar.<\/a><\/p>\n<p>Till \u201dKalla fakta\u201d s\u00e4ger Willys i sin tur att de svarar p\u00e5 Icas priss\u00e4nkningar.<\/p>\n<p><strong>L\u00c4S MER: <\/strong><a href=\"https:\/\/www.expressen.se\/ekonomi\/willys-sankte-priserna-infor-pros-undersokning\/\" class=\"\" rel=\"nofollow noopener\" target=\"_blank\">Willys s\u00e4nkte priserna inf\u00f6r PRO:s unders\u00f6kning<\/a><strong>L\u00c4S MER: <\/strong><a href=\"https:\/\/www.expressen.se\/ekonomi\/icas-vd-om-vinsterna-det-ar-valdigt-viktigt\/\" class=\"\" rel=\"nofollow noopener\" target=\"_blank\">Icas vd om vinsterna: \u201dDet \u00e4r v\u00e4ldigt viktigt\u201d<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"Publicerad 3 dec 2025 kl 08.25 Ica-butiker runtom i Sverige s\u00e4nker priserna inf\u00f6r PRO:s \u00e5rliga prisunders\u00f6kning. Ett par&hellip;\n","protected":false},"author":2,"featured_media":95869,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[65],"tags":[72,70,71,987,5803,34,154,31,33,32,30,989,990],"class_list":{"0":"post-95868","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-ekonomi","8":"tag-business","9":"tag-economy","10":"tag-ekonomi","11":"tag-organization-ica","12":"tag-organization-willys","13":"tag-se","14":"tag-sections-sverige","15":"tag-svenska","16":"tag-sverige","17":"tag-sweden","18":"tag-swedish","19":"tag-topic-dagligvaruhandel","20":"tag-topic-livsmedel"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@se\/115654502792369796","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/se\/wp-json\/wp\/v2\/posts\/95868","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/se\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/se\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/se\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/se\/wp-json\/wp\/v2\/comments?post=95868"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/se\/wp-json\/wp\/v2\/posts\/95868\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/se\/wp-json\/wp\/v2\/media\/95869"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/se\/wp-json\/wp\/v2\/media?parent=95868"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/se\/wp-json\/wp\/v2\/categories?post=95868"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/se\/wp-json\/wp\/v2\/tags?post=95868"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}