{"id":95929,"date":"2025-12-03T09:12:08","date_gmt":"2025-12-03T09:12:08","guid":{"rendered":"https:\/\/www.europesays.com\/se\/95929\/"},"modified":"2025-12-03T09:12:08","modified_gmt":"2025-12-03T09:12:08","slug":"priserna-pa-ica-butiker-forandras-infor-pros-undersokning","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/se\/95929\/","title":{"rendered":"Priserna p\u00e5 Ica-butiker f\u00f6r\u00e4ndras inf\u00f6r PRO:s unders\u00f6kning"},"content":{"rendered":"<p class=\"css-176tai emljdbr2\">En rad st\u00f6rre Ica-butiker har s\u00e4nkt sina priser inf\u00f6r PRO:s \u00e5rliga prisunders\u00f6kning och d\u00e4refter har vissa butiker h\u00f6jt dem igen. I 22 Maxi-butiker och tv\u00e5 Kvantum-butiker har priserna \u00e4ndrats under den period som PRO g\u00f6r sin unders\u00f6kning visar <a rel=\"noopener noreferrer nofollow\" target=\"_blank\" href=\"https:\/\/www.tv4.se\/artikel\/7GTHmVchTGHyQOStIBrhfu\/ica-butikerna-som-manipulerar-priserna-det-har-gatt-foer-langt\">en granskning som TV4:s Kalla Fakta<\/a> har gjort. <\/p>\n<p class=\"css-176tai emljdbr2\">Kalla Fakta har regelbundet laddat ner data med butikernas dagspriser f\u00f6r olika varor som brukar ing\u00e5 i PRO:s matkasse under 2024 och 2025. Priserna har sedan j\u00e4mf\u00f6rts under en l\u00e4ngre period f\u00f6r att se prisutvecklingen runt vecka 43 och 44, som \u00e4r den period som PRO normalt genomf\u00f6r sin priskoll. <\/p>\n<p class=\"css-176tai emljdbr2\">F\u00f6rra \u00e5ret s\u00e4nktes priser i \u00e5tta Ica-butiker och i \u00e5r har priset s\u00e4nkts i 16. <\/p>\n<p class=\"css-176tai emljdbr2\">De butiker som enligt Kalla Faktas granskning s\u00e4nkt priserna mest 2025 \u00e4r Ica Maxi Ljungby, Ica Kvantum Hajen och Ica Maxi Kalmar som alla s\u00e4nkt sina priser med runt 20 procent. Detta n\u00e4r alla varor som tidigare funnits med i PRO:s unders\u00f6kning r\u00e4knas med. <\/p>\n<p class=\"css-176tai emljdbr2\">Patrick Wiberg, handlare p\u00e5 Ica Maxi Kalmar, medger att priser \u00e4ndrats. Dock han agerar p\u00e5 marknadsr\u00f6relser.<\/p>\n<p class=\"css-176tai emljdbr2\">\u2013 Om jag har som uppgift att h\u00e5lla l\u00e4gst priser \u00f6ver tid, d\u00e5 f\u00f6ljer jag det, s\u00e4ger han till TV4.<\/p>\n<p class=\"css-176tai emljdbr2\"><a href=\"https:\/\/www.dagligvarunytt.se\/ekonomi\/kartlaggningar\/raseri-i-branschen-mot-willys-pro-priser-inte-seriost\/\" rel=\"nofollow noopener\" target=\"_blank\">Dagligvarunytt har tidigare avsl\u00f6jat hur Willys s\u00e4nker<\/a> sina priser inf\u00f6r PRO:s unders\u00f6kning p\u00e5 varor som ing\u00e5r i PRO:s matkasse. <\/p>\n<p class=\"css-176tai emljdbr2\"><strong>L\u00c4S OCKS\u00c5: <\/strong><strong><a href=\"https:\/\/www.dagligvarunytt.se\/ekonomi\/forsaljning\/handelns-momstrubbel-kan-inte-sanka-med-sex-procent\/\" rel=\"nofollow noopener\" target=\"_blank\">Handelns momstrubbel \u2013 kan inte s\u00e4nka med sex procent<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"En rad st\u00f6rre Ica-butiker har s\u00e4nkt sina priser inf\u00f6r PRO:s \u00e5rliga prisunders\u00f6kning och d\u00e4refter har vissa butiker h\u00f6jt&hellip;\n","protected":false},"author":2,"featured_media":95930,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[65],"tags":[72,70,71,34,31,33,32,30],"class_list":{"0":"post-95929","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-ekonomi","8":"tag-business","9":"tag-economy","10":"tag-ekonomi","11":"tag-se","12":"tag-svenska","13":"tag-sverige","14":"tag-sweden","15":"tag-swedish"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@se\/115654868520688235","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/se\/wp-json\/wp\/v2\/posts\/95929","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/se\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/se\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/se\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/se\/wp-json\/wp\/v2\/comments?post=95929"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/se\/wp-json\/wp\/v2\/posts\/95929\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/se\/wp-json\/wp\/v2\/media\/95930"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/se\/wp-json\/wp\/v2\/media?parent=95929"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/se\/wp-json\/wp\/v2\/categories?post=95929"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/se\/wp-json\/wp\/v2\/tags?post=95929"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}